Samantha Hershman Feinland Email and Phone Number

- Manage relationships of ongoing digital marketing and content strategy with global clients across multiple business practices, including business development and brand social media strategy, paid/earned/shared/owned media advertising, influencer identification/marketing creative development, analytical data configuration, and insight reporting- Support client launch and implementation of multiple social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat… Show more - Manage relationships of ongoing digital marketing and content strategy with global clients across multiple business practices, including business development and brand social media strategy, paid/earned/shared/owned media advertising, influencer identification/marketing creative development, analytical data configuration, and insight reporting- Support client launch and implementation of multiple social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat and Pinterest which encompasses the development of content and engagement calendars and social initiatives supported with paid advertising, management of timelines, calendars, project trackers and overall account support materials- Strategize and collaborate with partner agencies, including media, advertising and digital to establish fully integrated campaigns, liaising directly on content, creative, influencer activation and paid/earned/shared/owned media advertising efforts, to achieve a strong ROI for clients on all opportunities - Spearhead collaborations and enable communications with other team members across multiple divisions to concept and develop new business material, including the presentation of capabilities and services to potential new clients - Report social media metrics and analytics, including paid social metrics, working closely with internal and external Analytics and Creative teams- Supervise the publication of editorial content on social media trends and updates for company blog, starting as an internal initiative and growing to client service opportunity to grow business - Manage and mentor a team of junior associates on projects within the social marketing space Show less

Recent graduate from Penn State University, University Park College of CommunicationsMajor: Public Relations Minor: Business, Spanish and International Studies

Coordinated corporate events for members of the British American Business Council Managed project goals, budgets and business requirements Organized the logistics of planning an event from audiovisual to catering specifics Maintained close relations with BABC Board Members and clients Liaised with the digital/creative team to collaborate on new membership application

- Worked directly with the Senior Account Executive team on communications/marketing jobs, project management and interactive strategy- Responsible for 2010 Spanish Membership Marketing materials - Participated in online marketing campaign for Aetna.com - Assisted in all tasks: worked on pamphlets, edited PDFs, made online website updates and planned Kiosk events/trade shows appearances