Samantha Theron Email & Phone Number

Proud to have joined the RM Williams family as Global Senior Visual Merchandising Manager, Communications & Training. This marks the next chapter in my career, and I am beyond thrilled to join an Australian-owned company, with such incredible heritage, and dedication to exceptional craftsmanship. With 20+ years international experience in visual merchandising and brand storytelling for iconic luxury fashion brand, PRADA. In Singapore (2014-2021) I led a successful, diverse team of visual merchandisers across the South East Asia region. Prior to that I led VM teams nationally across Australia + NZ for PRADA and MIU MIU. Career highlights: multiple successful store openings for PRADA across Asia Pacific + China. Opening Westfield PRADA and MIU MIU stores Sydney, Australia. With extensive experience in retail pop-ups and in-store activations, concept generation, briefing, brand storytelling, cross category promotional VM, styling, and strong knowledge of world wide trends in fashion, luxury and retail VM. Engaging Consumer experience at the heart of everything I do. Before my global work with PRADA, I styled and art directed print ad campaigns and worked on TV commercials for some of the worlds leading brands including Covergirl, Diet Coke, Dove Chocolates, Fisher & Paykel, Ford, FOXTEL, Huggie's, Johnson & Johnson, Cancer Council, Lancome, Laubman & Pank, Lindt, LG Electronics, P&O, L'Oreal, Masterfoods, Moet & Chandon, Nikon, Olympus, Samsung. In 2022 I Co-founded Collabor8women, a networking event that to-date has connected over 700 diverse, professional women across all sectors, and various industries including science, the arts, finance, hospitality and law. We welcome business owners, entrepreneurs and C-suite level women to connect and share their stories in the spirit of collaboration. With The Right Honourable, The Lord Mayor of Sydney, clover Moore officially welcoming guests to our most recent event on IWD 2023. My specialties include: High level communication, understanding all facets of a brief, luxury retail, concept to delivery, budget management, event management, visual storytelling, and working with diverse teams. With a 360 degree approach to building visual solutions for brands. Including pop-up stores, store activations, VM team building and inspiration. I thrive in fast paced environments delivering multiple projects on time and on budget, from planning phases through to execution. With a strong work ethic I aim to deliver best in class work, communicating effectively with multiple stake-holders.

Listed skills include Fashion, Styling, Luxury Goods, Visual Merchandising, and 38 others.