Build brand equity by crafting and implementing brand strategies that support the launch of new products spanning across 30+ categories through shopper marketing, branded displays, News America, Catalina, product sampling, TOA, external display and social media advertising.Plan and own the execution of social media strategies in collaboration with cross-functional teams to drive consumer awareness, engagement and brand loyalty. Analyze and translate shopper insights from Market6 and 84.51 into actionable omnichannel plans backed by compelling brand messaging that wins in the marketplace.Support branded merchandising events by creating coupon and promotional strategies. Develop & execute annual marketing budgets in excess of $10M.Additional Responsibilities:-Manage Kroger Brand annual themed campaigns that drive multi-category product awareness.-Write briefs for development of in-store creative and packaging.-Assist in launch of new private label beauty brands and their respective marketing initiatives.-Review copy and creative from MyMag, LCM, magazines, radio, and tv spots.-Engage Kroger's Director of Private Brand Marketing, Senior Brand Managers and Brand Managers.

Increased overall ROI by 56% within the first 12 months via the development and implementation of targeted marketing plans which led to a $1.1M increase in revenue.Managed over $4.2M in project budgets simultaneously while overseeing the timeline, quality control and completion of all active projects.Successfully cultivated and leveraged partnerships to consistently increase annual NOI by 35% through up-selling techniques.

Developed and implemented strategic marketing plans that utilized insights to optimize budget and ignite global brand awareness. Managed agency partnerships to develop advertising creative in both print and digital spaces. Utilized deep-dive analysis of market trends to successfully create new product launch plans that excite and engage customers.Cultivated and improved business relationships with partnering fortune 20 companies by developing customer joint-business plan objectives that maximized revenue for both parties. Developed and streamlined the internal analytics process of all sales and marketing campaigns by identifying and nullifying ineffective campaigns.

Researched and secured local advertising placement to increase concert and event sales by 25% for music, sports, and family events such as Strike Force MMA, HBO Boxing After Dark, Harlem Globetrotters, Guns N’ Roses, Darius Rucker, So You Think You Can Dance, and Disney on Ice.Wrote press releases, media alerts and media information sheets for upcoming performances, distributing them to local radio and news broadcasters in the central Cincinnati and Louisville areas.

Assisted in the marketing of club shows in the tri-state through the creation of Facebook ads for bands Tea Leaf Green, Rebolution, and Dr. Dog resulting in high click and response rates, increased public awareness of the bands and increased sales revenues of 10%.

Administered in the creation, development, and completion of the Power Play 5K, a charity race that brought in over 500 participants and raised over $15,000 for charities.Enhanced digital consumer touch-points through the utilization of search engine optimization by refining key words that will lead consumer’s to the Cincinnati Cyclone’s website.Utilized corporate SMS to run in-game promotions, where fans text in and one fan is chosen at random to win a prize.