Samantha Jefferson Email and Phone Number

Represent the voice of the customer in all stages of event/program/project design, development, implementation and enhancement.Design, develop, and execute customer programs and events that maximize experiences, loyalty, retention and growth across all customer touchpoints by innovating solutions based upon current customer research, data analysis, and trends identified in benchmarking activities.Collaborate with business partners, key stakeholders, and vendors to analyze the drivers of customer behaviors and develop solutions addressing customer concerns - enhancing customer experiences and business results. Ensure that resources and value are maximized via communications, strategic planning, and delivery management.

Manage commercial lines portfolio of B&A Insurance Solutions' highly competent and financially strong carrier partners that offer innovative products outside of American Family's broad appetite and share AmFam's mission to inspire, protect and restore dreams.Achieve continued growth and success with current relationships, as well as identify and cultivate new partnerships to fulfill market expansion needs. Relationship management including alliance strategy planning, partnership implementation and product management. Business development and marketing liaison between carrier partner and internal B&A sales team. The result: A well positioned agency field force, ultimately promoting more comprehensive and profitable written business and a stronger value proposition for the AmFam customer.B&A Insurance Solutions is an ever-growing and evolving division of American Family with an unwavering customer commitment. B&A continues to expand reach of insurance solutions through diversified product offerings and welcomes the opportunity to discuss potential partnership.

Handcrafted raw goods inspired by, + sustainably curated from, the forests of Wisconsin's Northwoods to the shores of Lake Superior. / All-natural small batch soy candles, fine fragrance goods + artisan wood wares.

Targeted prospecting of new members and renewal of current members through annual membership drive efforts, diversified marketing and sales strategies, membership benefits training and development and a committed focus on excellent member relations. Coordination of association promotional campaigns to increase awareness of association affairs and initiatives, including multichannel marketing, advertising partnerships (i.e. Packers Radio Network) and grant funding application.Planning and facilitation of all state-wide association events, educational seminars, and workshops; namely association's annual convention, hosting 600+ attendees for a multi-day industry event. Coordination and execution of this interactive event includes venue procurement, vendor trade show, national speakers, executive panels, training seminars, receptions and entertainment. Responsible for negotiation and management of all associated contract attainment, outside vendor agreements and travel and accommodation needs, as well as serving as onsite point-person for event duration. Involvement in the creative process of event marketing materials, social media awareness, and promotional campaigns. Management of all aspects of event attendee registration.Development of continued annual partnership with Trusted Choice and Make-A-Wish Wisconsin. Preparation of grant funding application and collaborative allocation planning of secured funds. Organization of volunteers and personal participation in wish granting for M-A-W children, Walk for Wishes and Green Bay Packers Tailgate Tour.

Events-related action items outlined under 'Membership, Marketing & Events Director' position. (See above.)Coordination and management of association's WI insurance prelicensing training and license continuing education (CE) courses. Expansion of industry prelicensing and CE course offerings to include online learning options and diversified course catalog with multiple partnering providers.Implementation of CE Partnership Program, securing contracts with local vendor businesses to offer continuing education classes for target insurance agents in exchange for business showcase and networking opportunity.

Agent recruiting, onboarding, and sales development for company Top 10 National Agency Leader and respective Sales Leaders throughout Wisconsin and Upper Michigan. Coordination of agency marketing and communications functions, including direct assistance of training, brand management, trade show promotion, and media relations. Responsible for scheduling of all leadership-level meetings and travel.Establishment of strong team relationships and culture to effectively achieve results. Oversaw full corporate-based functions of current and new sales agents, including monitoring of agent insurance licenses applications, carrier appointments, renewals, and continuing education satisfaction.Production, editing, and distribution of leadership presentations and agency newsletter. Developed simplified training guides to enhance agents’ understanding of complex company and product features, assisting in more effective selling procedures. Trained agents in use of agency software and resources. Created referral system for use in sales presentations - implementation credited as instrumental in securing new business.