Samantha Jiménez Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

I lead partner agencies by providing creative direction to develop in-store experiences for Beauty & Essentials, seasonal themes, and design systems that transform Target stores into destinations. All of this while also seamlessly integrating a multicultural point of view.I partner with Creative Strategists, Print and Photo producers, and Marketing Planners to solve business challenges through creativity and innovation to produce elevated and effective executions that inspire and guide our guests while building brand equity, strengthen guest loyalty, and drive sales. My team and I also collaborate with other teams omnichannel to ensure compelling and connected storytelling that enhances products and guest experience. Staying current with retail trends and experiences, developing competent base knowledge of retail categories and guest behaviors, and being a passionate advocate for great design in the store environment is not only my passion but also an essential part of my day-to-day.

Minneapolis, Mn, Us

I oversaw and managed creative projects, directed creative staff, and acted as brand steward for Target. I led and managed a group of senior and junior creatives, contractors, and partner agencies to concept, design, and develop creative executions that support the Target brand and meet the brand's business and strategic objectives. I partnered with Marketing Managers, Merchandising Buyers, and Price & Promo Center of Excellence leaders to create outstanding work that helps bring joy to all families at a great value. With my extensive multicultural background, I helped bring Hispanic nuances and insights to every brand experience my team created. I led the categories of Home, Accessories & Apparel, and Hardlines along with each of their subcategories and Seasonal moments. Staying ahead of the latest cultural, fashion, home, and beauty industry trends were part of my job and a huge driver that I consider passion. Understanding cultural, social, historical, and political trends and happenings helped me to inspire and guide my team every day so we could ideate and execute insightful marketing campaigns that successfully drove to increase sales.

Everywhere, Oo

Worked on a project-by-project model. With over ten years of experience working in advertising I helped clients strategize, concept, develop, execute, and produce a wide range of advertising projects both remotely and on site. As an ambidextrous Creative Director, I have extensively worked in both art director and copywriter roles for all kinds of media and channels. This allowed me to successfully direct multidisciplinary teams to develop very comprehensive ad campaigns.

Austin, Tx, Us

Brands: Snickers, M&M’s, Marriott, Bud Light, Domino’s, Target, Lowe’s, Capital One, Stripes.• I led teams of junior and senior copywriters and art directors from six to twelve members, making sure everything from big 360º campaigns to everyday work was always innovative and on strategy.• Built strong relationships with Marketing Managers by keeping direct communication with them, presenting insightful work, solving problems strategically, and achieving outstanding results.• Led diverse teams in accounts reaching general and multicultural markets to develop original creative that went beyond transcreation for all markets (General, Latinx, and African-American).• Successfully developed integrated campaigns that flawlessly extended from traditional to digital media and experiential to move beyond a plain brand messaging to a true brand experience.

Dallas, Texas, Us

Brands: RAM Trucks, Honeywell (FRAM and Prestone), Advance Auto Parts, Fruit of the Loom, The Home Depot, Bridgestone.• Proven record of creating powerful, insightful, and successful communication for Ram Trucks with a 360º groundbreaking campaign built upon emotional drivers. After launching this campaign, sales increased by 41% and the Ram trucks brand increased its market share by 3.5 points. Our team then won an international pitch to also handle Ram Trucks brand in LATAM.• Led with my creative partner the team that won the Bridgestone LATAM pitch, bringing international new business to the agency.• Successfully developed a new campaign for Advance Auto Parts that originally started as a Latinx market effort to then be implemented across all markets in English and Spanish.

New York, Ny, Us

Brands: Nestlé, Ford Motor Company, Lubriderm, Halls, and Trident.• Created the first brand effort to support and create awareness for Latinx art through a packaging/branding promotion that was a success in sales. Shortlisted at London International Awards.• Was deeply involved in developing creative strategy for all brands in partnership with the Brand Planners to then develop creative briefs and insightful branding and equity campaigns.• Conceptualized, executed, presented, directed, and produced 360º campaigns partnering with my Creative Director to lead a team of art directors and copywriters.

London, Greater London, Gb

Brands: GE, Starbucks, Procter & Gamble (Crest, Olay, and Scope), Mead Johnson & Company (Enfamil).• Developed award-winning creative for GE Appliances.• Successfully developed Branding campaigns for the launch of Starbucks’ in LATAM.• Conceptualized, executed, presented, directed, and produced 360º campaigns partnering with my Creative Director and leading my team of art directors and copywriters.

New York, Ny, Us

Brands: Volkswagen, Henkel, McDonald’s, Dos Equis Lager, Herdez, Lipton, Gatorade, Armor All, Clean & Clear, Roc, Neutrogena, Philips, and Uniroyal.• Received training to master the Co-Creation Strategic Process, signature planning tool of DDB, to develop Marketing campaigns built by making an in-depth analysis of the market, budget, brand recognition, and competitors.• Worked hand in hand with strategic planners to develop creative briefs and making sure campaigns were on strategy.• Handled international communication efforts by developing regional creative for LATAM.• Led communication efforts and partnerships with Marketing Managers on the brand side at a regional level.• Developed award-winning creative for Dormimundo mattress stores and the Henkel brand.• Conceptualized, executed, presented, directed, and produced 360º campaigns partnering with my Creative Director and leading a team of 8 members (junior and senior art directors and copywriters).

New York, Ny, Us

Brands: Dannon (Activia, Fruit Blends, DanUP, Light & Fit), Philip Morris, Colgate Palmolive, Ford Motor Company (Lincoln and Mercury), AVON Cosmetics.• Developed award-winning creative and art direction for Philip Morris by making an in-depth exploration of type, patterns, colors, and textures of Latinx environments to create a campaign that visually resonated with Latinxs.• Mastered creative concept development and great art direction execution; supervised production processes across all channels; successfully directed illustrators, typographers, photographers, retouchers, directors, and graphic artists.• Helped generate breast cancer awareness with a guerilla campaign for AVON.

New York, Ny, Us

Brands: Gatorade, Gerber, and Slim Fast.