Samantha Jiménez Email & Phone Number

Minneapolis, MN, US

Minneapolis, MN, US

I lead partner agencies by providing creative direction to develop in-store experiences for Beauty & Essentials, seasonal themes, and design systems that transform Target stores into destinations. All of this while also seamlessly integrating a multicultural point of view.I partner with Creative Strategists, Print and Photo producers, and Marketing.

Minneapolis, MN, US

I oversaw and managed creative projects, directed creative staff, and acted as brand steward for Target. I led and managed a group of senior and junior creatives, contractors, and partner agencies to concept, design, and develop creative executions that support the Target brand and meet the brand's business and strategic objectives. I partnered with.

Everywhere, OO

Worked on a project-by-project model. With over ten years of experience working in advertising I helped clients strategize, concept, develop, execute, and produce a wide range of advertising projects both remotely and on site. As an ambidextrous Creative Director, I have extensively worked in both art director and copywriter roles for all kinds of media.

Austin, TX, US

• Brands: Snickers, M&M’s, Marriott, Bud Light, Domino’s, Target, Lowe’s, Capital One, Stripes.
• I led teams of junior and senior copywriters and art directors from six to twelve members, making sure everything from big 360º campaigns to everyday work was always innovative and on strategy.
• Built strong relationships with Marketing Managers by keeping direct communication with them, presenting insightful work, solving problems strategically, and achieving outstanding results.
• Led diverse teams in accounts reaching general and multicultural markets to develop original creative that went beyond transcreation for all markets (General, Latinx, and African-American).
• Successfully developed integrated campaigns that flawlessly extended from traditional to digital media and experiential to move beyond a plain brand messaging to a true brand experience.

Dallas, Texas, US

• Brands: RAM Trucks, Honeywell (FRAM and Prestone), Advance Auto Parts, Fruit of the Loom, The Home Depot, Bridgestone.
• Proven record of creating powerful, insightful, and successful communication for Ram Trucks with a 360º groundbreaking campaign built upon emotional drivers. After launching this campaign, sales increased by 41% and.
• Led with my creative partner the team that won the Bridgestone LATAM pitch, bringing international new business to the agency.
• Successfully developed a new campaign for Advance Auto Parts that originally started as a Latinx market effort to then be implemented across all markets in English and Spanish.

New York, NY, US

• Brands: Nestlé, Ford Motor Company, Lubriderm, Halls, and Trident.
• Created the first brand effort to support and create awareness for Latinx art through a packaging/branding promotion that was a success in sales. Shortlisted at London International Awards.
• Was deeply involved in developing creative strategy for all brands in partnership with the Brand Planners to then develop creative briefs and insightful branding and equity campaigns.
• Conceptualized, executed, presented, directed, and produced 360º campaigns partnering with my Creative Director to lead a team of art directors and copywriters.

London, Greater London, GB

• Brands: GE, Starbucks, Procter & Gamble (Crest, Olay, and Scope), Mead Johnson & Company (Enfamil).
• Developed award-winning creative for GE Appliances.
• Successfully developed Branding campaigns for the launch of Starbucks’ in LATAM.
• Conceptualized, executed, presented, directed, and produced 360º campaigns partnering with my Creative Director and leading my team of art directors and copywriters.

New York, NY, US

• Brands: Volkswagen, Henkel, McDonald’s, Dos Equis Lager, Herdez, Lipton, Gatorade, Armor All, Clean & Clear, Roc, Neutrogena, Philips, and Uniroyal.
• Received training to master the Co-Creation Strategic Process, signature planning tool of DDB, to develop Marketing campaigns built by making an in-depth analysis of the market, budget, brand recognition, and.
• Worked hand in hand with strategic planners to develop creative briefs and making sure campaigns were on strategy.
• Handled international communication efforts by developing regional creative for LATAM.
• Led communication efforts and partnerships with Marketing Managers on the brand side at a regional level.
• Developed award-winning creative for Dormimundo mattress stores and the Henkel brand.

New York, NY, US

• Brands: Dannon (Activia, Fruit Blends, DanUP, Light & Fit), Philip Morris, Colgate Palmolive, Ford Motor Company (Lincoln and Mercury), AVON Cosmetics.
• Developed award-winning creative and art direction for Philip Morris by making an in-depth exploration of type, patterns, colors, and textures of Latinx environments to create a campaign that visually resonated with.
• Mastered creative concept development and great art direction execution; supervised production processes across all channels; successfully directed illustrators, typographers, photographers, retouchers, directors, and.
• Helped generate breast cancer awareness with a guerilla campaign for AVON.

New York, NY, US

Brands: Gatorade, Gerber, and Slim Fast.