Samantha Kaplan Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

Led the development and ongoing maintenance of Sealedair.com's Products & Solutions section, leveraging Wrike project management software to ensure on-time ticket resolution, content accuracy, and alignment with business objectives. Conducted regular audits to optimize content and enhance user engagement.Authored and managed 135 web pages using Adobe Experience Manager, implementing design updates that improved user experience, increased visibility, and delivered value to visitors and stakeholders, while ensuring a cohesive and up-to-date digital experience across Sealedair.com.Addressed significant content debt by auditing and consolidating 89 pages within the Solutions section, eliminating duplicate content, optimizing navigation, reducing page categories, and enhancing search visibility. This initiative resulted in 900 visits over 6 months and a 999% increase in website traffic.Developed custom layouts for 7 search-optimized pages, driving higher user engagement and improving SEO. Key traffic outcomes include:- Paper Materials: 300% increase in traffic, 225% more ranking keywords- Flexible Films: 584% increase in traffic, 81% more ranking keywords

Charlotte, North Carolina, Us

- Managing web content building and publishing for 40 country sites on Adobe Experience Manager by performing daily tasks such as: general website maintenance, redirects, page redesigns, landing page creation, vanity URLs, submitting content for translation, and configuring backend properties correctly- Improved merchandising process for US and Canada websites by maintaining a monthly content calendar and analyzing customer behavior to identify future merchandising opportunities- Authored over 60 website pages in 3 weeks for a digital migration project, collaborating with global partners for UAT testing in Jira to ensure AEM components met development requirements- Supporting web content creation process on Global websites for highly-visible digital initiatives by working with internal partners from ideation to publication- Created and analyzed 2 customer-facing surveys for the US website, providing quarterly feedback to leadership and relevant partners to enhance customer experience.

Charlotte, North Carolina, Us

- Collaborated with cross-functional teams to successfully develop and launch 25+ website pages for high-profile marketing initiatives and product launches, ensuring alignment with design specifications- Conducted competitive analysis of 8 competitor websites using Excel pivot tables, providing strategic recommendations to enhance Dentsply's US merchandising strategy on a monthly basis- Contributed to the redesign and maintenance of SureSmile.com on WordPress, actively collaborating with the marketing team and product designers to implement necessary updates

Waterbury, Connecticut, Us

- Managed and customized web content using Drupal, ensuring optimal structure and formatting for improved user experience- Collaborated with internal teams to review and align website content with industry standards, enhancing brand consistency- Contributed to the unification of critical marketing collateral across 4 business units and facilitated smooth integration of newly acquired businesses- Cultivated and maintained brand presence on social media platforms, generating UTM codes for performance tracking- Ensured accuracy and accessibility of a vast database of technical documents, utilizing Microsoft Excel and SharePoint effectively

Norwalk, Connecticut, Us

- Wrote & promoted 3 search-optimized blogs, one of which received 460 page views in a 3-week period as well as a 30% bounce rate from organic traffic- Created social media content for 7,000 followers across various platforms to drive awareness and traffic to blogs- Assisted with SEO onboarding (keyword research, competitor research) for B2C clients to improve SERP- Curated and managed e-commerce website content using Shopify to ensure product listings were accurate and up-to-date