• Ghostwrite and distribute all executive communications, supporting a team of 9 executives including the CEO • Create all content and coordinate event logistics for quarterly Town Halls, senior leadership workshops, CEO Chats, and monthly leadership calls• Drive cultural transformation campaigns, including hosting employee focus groups, leadership workshops, and writing new company values and guiding principles • Responsible for using company values to drive people change management, employee engagement and improving engagement survey results, resulting in a 13-point increase in confidence in internal communications and an all-time high employee engagement score• Built out the company internal communications strategy from the ground up, including the creation of weekly emails, monthly events, and Intranet platform to create one unified company voice•Responsible for setting internal communications strategy and all tactical execution• Create both written and multimedia content using Adobe Creative Suite for internal communicationsplatforms, including Yammer, SharePoint, email, and digital signage• Develop internal and external communications to reinforce the brand, support talent recruitment, and increase exposure in collaboration with all departments• Basic HTML design, content development, and distribution of weekly all company newsletter andbiweekly sales internal newsletter, including storyboarding, shooting and editing multimedia content• Responsible for DE&I and CSR initiatives, including communications and events •2020 ANA In-House Excellence Internal Communications award winner

• Tasked with improving the customer experience and core business KPIs at each stage of the customer lifecycle: new user onboarding, loyalty/advocacy, and churn reduction• Developed and tested new customer communication touch-points on email, web, and direct mail• Optimized existing communications through A/B testing, resulting in an increase in customer usage of up to 30% and 27% decrease in trial cancel rates • Developed and maintained performance reporting• Partnered closely with multiple departments, including IT, Creative, and Client Services, through dailyscrums and bimonthly priority sprint planning• Coordinated the design, production, and execution of all customer communications

• Worked closely with top executives, top level Sales leaders and other Sales members to create engaging communications and information materials• Developed, wrote, and executed internal email communications for Cigna's salesforce• Created internal employee social media platform using Salesforce Chatter • Converted standard email templates to Eloqua, an email management platform• Implemented distribution and analysis of email communication analytics • Partnered with internal matrix partners to develop communications for new initiative roll outs, broker communications and large corporate events, including speechwriting, blogging, content development, as well as email and website copy• Basic HTML design, content development, and distribution of quarterly internal newsletter

• Key member of group charged with implementing Quest Analytics – assisting in the creation oftemplates, SOPs, and training guides for new software before roll-out to Geo team• Contributed, edited, and revised communications conveying major software change to the Sales department• Mentored new team members as they developed their skills to become self-sufficient with RFP and Adhoc requests• Responsible for the production of marketing communications/sales proposal materials forimplementation of product marketing strategies and sales objectives• Utilized Microsoft Excel, Access, and state-of-the-art Geo software to analyze accessibility to Cignaproviders, producing reports and maps for distribution to Sales Management and outside Brokers • Consistently exceeded department standard of a quality review score of 99% on accessibility reports, maps, and analysis while demonstrating a consultative and client-facing approach

• Sole marketer for digital strategy company catering to major healthcare clients • Wrote and edited all communications material, including press releases, for external and internal audiences• Developed content and list creation for targeted e-blasts within budgetary constraints• Developed analysis reports on marketing and promotions efforts for upper management • Served as liaison between Account Managers, Client Executives, IT, Vendors, and Creative Services

• Copywriter for multiple ecommerce divisions, in charge of marketing creative for a wide-range of products• Created, set-up, and released up to 4 email campaigns per week for PBP Executive Reports • Sole email marketer for HR Compliance Executive Education Course - Responsible forcreating and analyzing email marketing campaigns and landing page content • Developed, executed, and analyzed metrics for A/B email and landing page testing for 3 ecommercedivisions Marketing Assistant • Product Marketer for launch of online component of Information Technology Adviser • Wrote headlines and tracked weekly and monthly metrics for three newsletter publications