Samantha Marcus Email & Phone Number

• Collaborate with editorial, sales and marketing teams by providing regular audience insights and co-developing strategies to increase engagement, retention, and value. • Create marketing emails, landing pages, and campaigns using Marketo for audience development and marketing initiatives.• Work with publishers to define valuable audience segments. Analyze the audience to help the publishers understand their audience and engagement levels/ create audience personas. • Execute and manage PPC advertising on search and social platforms such as Google, LinkedIn, Facebook, and Twitter, as needed. • Assist with the strategy behind new publication and new newsletter launches, including audience acquisition plans, email list setup and more.

• Helped drive attendee goals and revenues for in person/virtual events and awards programs, working to support senior members and leadership of the marketing team. • Maintained event websites; worked independently and in collaboration with operations, sales and leadership teams.• Executed multichannel marketing campaigns via digital marketing, email, website, social media, public relations, delegate sales and advertising. • Conducted data analysis of marketing campaigns for strategic growth of events, including benchmarking for attendees and revenues. • Worked with internal design team to ensure all marketing communications, websites and more are in alignment with brand positioning.

New York City Metropolitan Area

Market Enablement• Managed Market, Industry, and Competitive enablement research, programs, and analysis. • Proactively pushed internal teams to pursue the right market opportunities being monitored. Sales Enablement• Trained sales, client success, marketing, and product on the message, value proposition, and differentiation of the KUDO brand and a suite of diverse products. • Empowered content and demand team with the right market and customer insights. • Proactively identified opportunities in industry and market alignment across various marketing tactics, channels, and campaigns.• Constructed effective evergreen customer-facing sales assets of various formats as well as internal guides; maintained/owned the content enablement directory. Process Enablement• Aided in documenting and presenting product marketing processes and ideas across teams. • Acted as the reference leader for all things Go-To-Market Enablement for all cross-functional GTM stakeholders.

Valencia, Ca

• Managed all social media platforms including Facebook, Twitter and LinkedIn. • Monitored customer comments and inquiries. • Analyzed and tracked daily sales. • Evaluated and researched performance of company’s products. • Prepared marketing materials for PR campaigns. • Assisted in the development of surveys and questionnaires.

La Jolla, Ca

• Hosted weekly review sessions and office hours to assist students in content learning strategies and college advice to prepare them for the business world. • Created Qualtrics surveys and Excel workbooks to compute averages and ratings for team projects. • Met with professors bi-weekly to come up with new alternatives for student engagement and to improve the course for the coming quarters.

Greater Los Angeles Area

• Reviewed and critiqued kid-friendly films in written and video format and on KIDS FIRST!’s weekly radio show. • Interviewed celebrities at red carpet events, premieres and on KIDS FIRST! radio show. Notable Achievements: Received over 100,000 views of KIDS FIRST! on YouTube.