Samantha Marcus Email & Phone Number

• Collaborate with editorial, sales and marketing teams by providing regular audience insights and co-developing strategies to increase engagement, retention, and value.
• Create marketing emails, landing pages, and campaigns using Marketo for audience development and marketing initiatives.
• Work with publishers to define valuable audience segments. Analyze the audience to help the publishers understand their audience and engagement levels/ create audience personas.
• Execute and manage PPC advertising on search and social platforms such as Google, LinkedIn, Facebook, and Twitter, as needed.
• Assist with the strategy behind new publication and new newsletter launches, including audience acquisition plans, email list setup and more.

• Helped drive attendee goals and revenues for in person/virtual events and awards programs, working to support senior members and leadership of the marketing team.
• Maintained event websites; worked independently and in collaboration with operations, sales and leadership teams.
• Executed multichannel marketing campaigns via digital marketing, email, website, social media, public relations, delegate sales and advertising.
• Conducted data analysis of marketing campaigns for strategic growth of events, including benchmarking for attendees and revenues.
• Worked with internal design team to ensure all marketing communications, websites and more are in alignment with brand positioning.

New York City Metropolitan Area

• Market Enablement
• Managed Market, Industry, and Competitive enablement research, programs, and analysis.
• Proactively pushed internal teams to pursue the right market opportunities being monitored. Sales Enablement
• Trained sales, client success, marketing, and product on the message, value proposition, and differentiation of the KUDO brand and a suite of diverse products.
• Empowered content and demand team with the right market and customer insights.
• Proactively identified opportunities in industry and market alignment across various marketing tactics, channels, and campaigns.

Valencia, CA

• Managed all social media platforms including Facebook, Twitter and LinkedIn.
• Monitored customer comments and inquiries.
• Analyzed and tracked daily sales.
• Evaluated and researched performance of company’s products.
• Prepared marketing materials for PR campaigns.
• Assisted in the development of surveys and questionnaires.

La Jolla, CA

• Hosted weekly review sessions and office hours to assist students in content learning strategies and college advice to prepare them for the business world.
• Created Qualtrics surveys and Excel workbooks to compute averages and ratings for team projects.
• Met with professors bi-weekly to come up with new alternatives for student engagement and to improve the course for the coming quarters.

Greater Los Angeles Area

• Reviewed and critiqued kid-friendly films in written and video format and on KIDS FIRST!’s weekly radio show.
• Interviewed celebrities at red carpet events, premieres and on KIDS FIRST! radio show. Notable Achievements: Received over 100,000 views of KIDS FIRST! on YouTube.