Helping AU/NZ startups leverage the power of GenAI through Amazon Bedrock.

>> Member of the executive leadership team that defined the ANZ business strategy. >> Led team responsible for working backwards from our strategic customers’ most business-critical problems to build and execute joint go-to-market plans that drove revenue, adoption, and growth. >> Wrote business cases, co-wrote country plans, owned the GTM strategy, execution for partnerships that improved Alexa products, contributed to consistently positive CSAT scores and increased engagement.>> Key local decision maker, representing customers’ needs to improve our product roadmap. >> Owned ANZ’s commercialisation strategy and built innovative ad experiments that drove record Amazon sales, increased brand metrics and won industry and internal awards.

• Wrote business cases, owned the GTM strategy and execution and delivered partnerships that improved Alexa products, contributed to consistently positive CSAT scores and increased engagement • Helped 16+ lighthouse partners adopt AI technology, creating solutions that solve complex problems, delivering strategic direction, business cases, UX design, technical architectures and release plans.• Developed digital campaigns with Marketing to drive awareness and demand, e.g. delivering co-promotional campaigns with high-profile partners.• Built and launched innovative voice products, such as Share a Coke with Alexa, the first in ANZ to use Alexa to deliver a product offer (drove +300% redemption vs goal in 48 hrs). • Improved device accessibility for all, leading new feature launches, device sales, key partnerships and driving PR.• Drove continuous feature improvements to cement Alexa in customers’ digital product offering and improve Alexa’s share of voice (won global internal award).

• Define the innovation product and manage a team of staff responsible for delivering it. • Provide education and strategic advice to internal and high-value client stakeholders on industry trends, case studies and application of emerging technologies to support business function.• Ideate, sell-in and deliver emerging platform solutions and innovation programs to existing agency clients and target B2B, B2C and enterprise clients.

• Provide education and strategic advice to internal and high-value client stakeholders on industry trends, case studies and application of emerging technologies to support business function.• Ideate, sell-in and deliver award-winning emerging platform solutions and innovation programs to a roster of existing agency clients and target B2B, B2C and enterprise clients.• Created new experimentation frameworks to help clients evaluate the business value of early tech and start-ups (covering AI, VR, AR, IoT, big data and more). Led chatbot pilots for major brands and secured first AI and Conversational AOR.• Defined innovation product and grew revenue.

As Account Director with Ansible (formerly Mnet Mobile) my responsibilities were to:• Launch Melbourne headquarters by establishing key stakeholder relationships, hiring staff & building a strong client base.• Conceptualize & sell B2B, B2C and enterprise mobile technology solutions to existing client portfolio and acquisition targets by presenting compelling proactive and RFP solutions.• Manage and oversee a team of staff responsible for planning, booking and delivering mobile media campaigns.• Provide education and thought-leadership to key stakeholders on industry trends and application of emerging technologies to support business function.• Represent Ansible at industry events and delivering presentations on the value and importance of mobile.

To manage product road map, life-cycle, training and marketing for advertising opportunities within my portfolio. This included providing innovative product opportunities, thought leadership and support on mobile devices, tablets, T-Hub and cross-platform rich media.

To project manage the cycle of mobile advertising campaigns, including mobile site/app production, QR codes, SMS, competitions, short codes and media. This involved strategic scoping, asset collection and implementation and reporting.

To maintain client relationships, respond to briefs, identify viable new business opportunities, assist sales staff in their daily duties and support the team with administrative tasks.

Pitch, research, write, edit, sub-edit and translate editorial content and monthly columns for each publication, bringing the expertise of a trained, native English-speaker to the publishing process.

Research, pitch and write news articles, profiles and reviews for the Sun-Herald.