• Key Duties:a) Identify and build relationships with media, key opinion leaders, and third-party agencies for joint collaboration of various campaigns held regionallyb) Develop a content calendar for social channels, copywriting, designing of marketing collaterals and other marketing assets.c) Build and maintain relationships with key media and implement media-related activities to achieve positive coveraged) Identify training needs and work with internal/external trainers to develop and deliver traininge) Drafted speeches for events and trainings for senior management

• Key Duties:a) Responsible for B2B and B2C local and overseas events, including but not limited to trade exhibitions, consumer networking events and golf tournamentsb) Executed successful local and regional marketing campaigns and promotionsc) Drove marketing campaigns and events with CRM systemd) Identified training needs and work with internal/external trainers to develop and deliver traininge) Drafted speeches for events and trainings for senior managementf) Curated content for B2B and B2C newsletters and analysed their successg) Designed POS and advertising materials for local and regional showrooms h) Managed all cross-marketing and sponsorship opportunities with external vendorsi) Planned factory visits in Germany for key customers (architects and developers)j) Procured corporate gifts for 13 marketsk) Maintained an updated list of marketing collaterals required by overseas offices and coordinated closely with warehouse colleagues to ensure the timely and cost-efficient shipping of these materials l) Supported the marketing team with all marketing activities

• Marketing and Public Relations:a) Plan, coordinate and implement advertising and promotional campaigns.b) Develop and execute marketing or PR initiatives for the various fragrance brands and ensure timely, effective execution.c) Conceptualize promotional activities, events and retailer exclusive collaborations to drive sales to the respective retailers.d) Garner positive media coverage by arranging media activities such as product seeding to media and influencers.e) Preparation of regular marketing related reports and presentations for the Principal.• Visual Merchandisinga) Secure animations spaces/pop-up stores with key retailers and departmental stores.b) Develop and execute visual merchandising for all pop-up stores and counters within Sephora and departmental stores.c) Coordinate with the Regional team to collect information and adapt guidelines as given by the Principal.d) Conceptualize and coordinate with external designers and contractors for the layout, design and installation for pop-up stores. e) Conduct regular checks of merchandising on all point of sales, via merchandising reports and market visits.

Advertising and Promotions Management (for all Casio products)• Plan, coordinate and implement advertising and promotional campaigns.• To oversee and manage the advertising, promotions and public relations budget in partnership with the Marketing and PR Manager, ensuring that the funds are used in the most cost-effective manner.• To maintain and update the advertising and promotions calendar for each fiscal, and also work closely with the sales function within each division to create a roadmap prior to the start of each fiscal.• To coordinate and negotiate media-buys and barter-trades, and to be responsible for their allocation to the divisions.• To oversee the design / development of point-of-sales materials (POSMs / POP-materials) that directly supports the promotion of sales activities in the outlets and/or authorized retailers.Public Relations and Corporate Communications (for all Casio products)• To maintain a direct line of communications between Casio Singapore and Casio Tokyo (Headquarters) for all matters relating to brand and/or product announcements and launches.• To coordinate both small and large scale events by working with both events and public relations agencies for the preparation and actual running of the event.• Consolidate information and brief the public relations agency about the up-and-coming product launches so as to achieve the best PR results for the various divisions.• To proactively engage the media for product and/or brand exposure, product reviews and/or any other favourable coverage in all mainstream and social media.• To proactively monitor and report for coverage on Casio Singapore in the local and/or foreign publications and dailies, as well as the compiling of respective divisions’ Advertising Value Equivalent (AVE).• To oversee the compliance of the company’s corporate identity, logo-usage, product specifications and product images, ensuring that all data are factually accurate.

Advertising and Promotions Management (for Casio Timepiece Division)• Plan, coordinate and implement advertising and promotional campaigns.• To oversee and manage the advertising and promotions budget, ensuring that the funds are used in the most cost-effective manner.• To maintain and update the advertising and promotions calendar and review the roadmap with the division head for each fiscal.• To coordinate and negotiate media-buys and barter-trades on print media by working closely with the media organisations or advertising agency.• Prepare market and competitors’ analysis and outlet sales reports on a monthly basis.• Manage and creating content on the social media platform and actively engaging fans/customers.• Provide marketing support to the main distributor and key dealers (ie in-store POSMs)Public Relations and Corporate Communications (for Casio Timepiece Division)• To maintain a direct line of communications between Casio Singapore and Casio Tokyo (Headquarters) for all matters relating to brand and/or product announcements and launches.• Establish contact and build rapport with the media, celebrities and influencers, so as to conduct seeding programme.• Work closely with the PR agency for media launches, crafting of press releases and vetting the releases before distribution.• Develop a target media list and pitch for media junkets and coordinate all aspects of these trips together with the public relations agency.• Handle media requests for product loans for photoshoots or product features on various media platforms.• Submit monthly media clippings and PR reports.