• Oversaw production art, prepress, creative services, quality standards, and process optimization to drive business development and client satisfaction within consumer and professional divisions of L’Oréal NA.• Acted as a strategic advisor for clients across 22 brands, leading meetings and conducting presentations to drive progress, provide updates, and ensure alignment with clients’ goals.• Led and guided large PM and production teams on quality standards, KPI attainment, client… Show more • Oversaw production art, prepress, creative services, quality standards, and process optimization to drive business development and client satisfaction within consumer and professional divisions of L’Oréal NA.• Acted as a strategic advisor for clients across 22 brands, leading meetings and conducting presentations to drive progress, provide updates, and ensure alignment with clients’ goals.• Led and guided large PM and production teams on quality standards, KPI attainment, client reviews, client management, and issue resolution.• Tracked performance using fit for use and on-time delivery metrics to uncover insights and implement process refinements.• Supported international rollout of new artwork tracking system within L'Oréal.• Introduced new creative production lead roles to address gaps for L'Oréal clients across Garnier, Redken, Matrix, and Biolage.• Introduced creative services business line to increase service delivery effectiveness, resulting in four key brands’ participation.• Expanded business and established new brands for production art and design adaptation, including Redken, Matrix, Biolage, Maybelline, Garnier, Carol’s Daughter, SoftSheen-Carson, Colorsonic, Pulp Riot, Thayers.• Introduced initiatives to integrate team remotely during Covid, resulting in 100% participation in team-focused approach. Show less

• Led 12 project managers to drive technical artwork and prepress, including packaging, POS, OOH, and print ads. • Managed over nine team members to support packaging mechanicals, ads, POS, retouching, and prepress for consumer, professional, and luxury products divisions. • Communicated with clients, led meetings, and performed monthly presentations, eliminating performance issues and leading team to exceed client goals for 2.5 years.• Reviewed preliminary layouts and prepress… Show more • Led 12 project managers to drive technical artwork and prepress, including packaging, POS, OOH, and print ads. • Managed over nine team members to support packaging mechanicals, ads, POS, retouching, and prepress for consumer, professional, and luxury products divisions. • Communicated with clients, led meetings, and performed monthly presentations, eliminating performance issues and leading team to exceed client goals for 2.5 years.• Reviewed preliminary layouts and prepress artwork, advising L’Oréal on realistic expectations, optimal setup, and treatments; led pre-production calls and printer alignment meetings.• Refined quality control processes based on business and packaging best practices.• Oversaw studio workflow, utilization rates, and financial status to properly allocate resources.• Managed a multi-million budget to ensure accuracy across client billing, reporting, and internal finances. Show less

• Oversaw end-to-end workflow of packaging mechanicals and comps in skincare, fragrance, home care, and personal care categories with a daily volume of approximately 20+ projects to refresh brands.• Managed production teams in New York and Brazil to create packaging artwork.• Guided content submissions, artwork creation, and internal approvals via workflow management tool – MediaBox. • Delivered materials with 100% timeliness and accuracy and optimized creation process, reducing… Show more • Oversaw end-to-end workflow of packaging mechanicals and comps in skincare, fragrance, home care, and personal care categories with a daily volume of approximately 20+ projects to refresh brands.• Managed production teams in New York and Brazil to create packaging artwork.• Guided content submissions, artwork creation, and internal approvals via workflow management tool – MediaBox. • Delivered materials with 100% timeliness and accuracy and optimized creation process, reducing reworks by 20%+. Show less

• Served as resident expert in ESKO system, artwork process, technical color knowledge, and training.• Aligned with clients on project timing for L’Oréal Paris and Garnier skincare brands, communicating and driving artwork deliverables for launch, phase-in, and promo packaging.• Reviewed content submissions and worked with design house, creative, marketing and packaging engineers to create mechanicals and manage cross-functional approvals.• Advised on preliminary designs, providing… Show more • Served as resident expert in ESKO system, artwork process, technical color knowledge, and training.• Aligned with clients on project timing for L’Oréal Paris and Garnier skincare brands, communicating and driving artwork deliverables for launch, phase-in, and promo packaging.• Reviewed content submissions and worked with design house, creative, marketing and packaging engineers to create mechanicals and manage cross-functional approvals.• Advised on preliminary designs, providing feedback on technical printability and optimization; managed color critical, proofing, and production standard processes.• Chaired six weekly artwork status meetings for integrated team to drive projects.• Attended press runs and printer process review meetings to advise on technical optimizations.• Visited L’Oréal plant and lab monthly and served as SME on artwork and process.• Selected to train L’Oréal Canada counterparts in artwork process, workflow optimization, and harmonization efficiencies.• Led testing, optimization, and training of new project status system, ensuring effectiveness. Show less

• Managed creative services department, including strategy, content and design.• Led creative development and timely coordination of all brand marketing programs from briefing through in-market delivery (advertising, direct mail, collateral, signage, in-store, OOH, packaging, social media, presentations, and special programs).

• Oversaw development of integrated advertising campaigns ensuring objectives were achieved within time, cost and quality expectations.• Clients: The J.M. Smucker Company, Hostess Brands