Lead consulting processes, supporting management teams in the definition of corporate, marketing, commercial and innovation strategies to achieve organizational objectives, with a strong focus on data, market analysis and insights, agile methodologies, and knowledge transfer. Lead diverse teams transforming their strategic capabilities, fostering innovation, and driving change.• Led the development of marketing, customer experience and commercial strategy for CENIT, Ática, Solerium, CEMPRE and SELF, Anava, which enabled profitable and sustainable growth, aligned with corporate objectives.• Supported the commercial and HR department of Vertiv (technology company) in the internal communication strategy of the business change from inside sales to distributor sales.• Guided the development of the corporate strategy 2023-2025 for Procables (Prysmian Group) and Progen (Agribusiness).• Developed and implemented proprietary models and methodologies for Aumentia's different services.

Responsible for managing the acquisition process, start-up, and daily operation of the Mexican franchise “Todo para sus Pies” in Colombia. Responsible for the general management of the franchise, ensuring the processes of importation, administration, human talent, and customer service.• I positioned the franchise in Bogota as the best medical alternative for foot care.• I managed the opening of two service points during my tenure.

Responsible for the development of the strategy for the growth of Coca-Cola brand consumption in the home meal occasion, adapting global plans to the needs of LCBU countries (Colombia, Ecuador, Venezuela, Central America, and the Caribbean). Managed $2 million USD budget for marketing and advertising.• Developed annual business plan for the category in the region, business equivalent to 70% of Coca-Cola brand sales, with 8% growth during 2015 vs. 2014.• I led local marketing teams, regional cross-functional teams, and agencies for the implementation of the strategy.• I led the 2015 Christmas campaign for the LCBU region.

Responsible for the development of the Coca-Cola brand's teen-targeting strategy in the LCBU region (Colombia, Ecuador, Venezuela, Central America, and the Caribbean). Managed $4 million USD budget.• I led and implemented the first digital co-creation and content strategy that Coca-Cola had, resulting in the strengthening of the link between teenagers and the brand.• Developed the business plan for the teenage segment, a business equivalent to 30% of Coca-Cola brand sales in the region.• I supported the implementation of the plan in the region, leading the brand to grow 5% during 2014 vs. 2013.

Responsible for the positioning of the water brands for the region, integrating the strategy under the global water guidelines. Lead for Latin America the brand and communication strategy for the water category that was implemented throughout the geography (2011 -2013).• Localized and implemented the sustainability platform in the region with an increase in sales in Ecuador of +23% and in Colombia of +46%, Costa Rica +6%.

Responsible for the creation of the new juice business, under the Del Valle brand, in LCBU (Colombia, Ecuador, Venezuela, Central America and Caribbean). Managed $1 million USD annual budget.• Led interdisciplinary groups for the development of the 5-year business plan, production infrastructure needs, brand and sub-brands strategy and product and packaging portfolio, permanently aligning the needs of the consumer, the company, and the bottlers in each country.• Led the marketing strategy and the launch of the new juice category for LCBU.• Positioned the Del Valle brand as market leader or second brand; Colombia SOM (market share) 21% second brand in the market, 1 point behind the leader, Postobon- Hit SOM 22%, Ecuador SOM 41% leader, Costa Rica SOM 13%, El Salvador SOM 21% leader, Panama SOM 11%.

Leader of the marketing department with focus on identifying market opportunities for the categories of; milk, juices and new products packaged in Tetra Pak long life packaging. Supporting customers with the search for new business opportunities in categories such as oatmeal and milk beverages as well as supporting customers' business development in different channels with joint marketing strategies.• Developed the brand and communication strategy to support the milk category in Tetra Pak packages, educating consumers on the benefits of long-life packaging.• Team of 5 people; 2 Brand Manager and 3 Merchandising people to manage customers and supermarket channels.

Leader of the development and implementation of the marketing strategy for the "Heinz Organic" brand. Work focus: Positioning and communication strategy, market research, organic product portfolio development, relationship with manufacturing partners and leadership of interdisciplinary groups.