Developed comprehensive brand guidelines and marketing collateral for various clients, ensuring consistency across all touchpoints.Created storyboards for marketing campaigns, enhancing visual storytelling and aligning with client objectives.Produced high-quality, scalable design solutions for print and digital media.Collaborated with clients to understand project requirements and deliver tailored solutions.

Oversaw comprehensive marketing strategies, preserving brand integrity while elevating creative initiatives.Partnered with cross-functional teams to implement creative design solutions.Implemented new design standards and templates, contributing to a cohesive corporate identity that supports the company’s strategic vision.Led brainstorming sessions to develop innovative marketing campaigns.Analyzed market trends to inform design decisions.

Designed a strong brand image consistent through all print and digital marketing efforts; Logos for company’s subdivisions, business cards, brochures, stationary, email signatures, PowerPoint templates, email blasts, product videos, promotional items, etc.Grew the social media presence by 753% on Instagram and 925% on LinkedInSupported the local community by building a charitable program within the organization Created a more engaging website with an updated homepage and an eye catching portfolio of completed projects to give clients access to imagery of our products to increase sales Managed sponsorships and coordinated materials for client events as well as industry events (IIDA, DLF, IES)

Cultivated and maintained relationships with 60+ clients, providing targeted marketing materials, driving brand awareness and visibility.Collaborated on creative strategies, consistently delivering on client expectations.Conducted competitor analysis to inform design decisions.Designed and maintained consistent branding throughout print and digital marketing materials such as whitepapers, e-mail templates, direct-mail pieces, etc. Developed and implemented inbound marketing campaigns through e-mail and social media to generate qualified leads. Platforms included: Hubspot, Marketo, and HootsuiteAnalyzed campaign effectiveness by measuring analytics from various platforms and creating detailed activity reports for each client. Platforms included: Facebook, Twitter, LinkedIn, MailChimp, Constant Contact and Google Analytics

Offer marketing support to 7 Commercial Real Estate brokers with a cumulative of over 30 exclusive listings in the highly competitive market of the Greater Boston AreaDesign branded marketing collateral that are customized to clients needs including brochures, flyers, floor plan inserts, direct mail pieces, weekly e-blasts, Tour packets and other presentation materialsCreate weekly email campaigns that are delivered to an extensive list of over 750 local contactsMaintain web-based advertising through the corporate NAI Global Network, CoStar, Loopnet, and CraigslistPerform research and analyze data to provide brokers with market survey informationProduce timely and accurate word-processed documents including letters of intent, client activity reports, lease and sale proposals, request for proposals, Mailing lists, etc. Perform clerical duties including photocopying, faxing, answering and routing phone calls, maintaining files, preparing expense reports, mailing and arranging courier services.Assist in data entry and database maintenance Coordinate client events and meetings

Served as a liaison to the local community assisting with all media relations, Chamber of Commerce/tourism divisions and all social, civic, professional, and non-profit organizationsOrganized, promoted, and executed charitable events; Twin River Employees Scholarship Golf Tournament, Rhody 5K Road Race, Twin River United Way Drive, and Twin River “Giving Tree” ProgramReviewed and approved PR documents for the Twin River Table Games Referendum Campaign Generated detailed documents and reports; Compiled weekly and monthly earned media reports and developed press releases along with other marketing collateralFollowed and analyzed customer reviews on social media and websites such as Yelp, Google, TripAdvisor and OpenTable

Developed an international advertising campaign and presented to the multi-national company UNICEF SverigeParticipated in an international marketing seminar at Berghs School of Communication in Stockholm, SwedenExperienced the Swedish culture and learned how to communicate and market effectively in international markets

Participated on a team to create an advertising campaign plansbook that won first place at the National Student Advertising Competition working specifically on market research, defining the target market, media planning, and media buying

Coordinated and promoted student events and conferencesParticipated in monthly executive board meetings and scribed minutes Maintained a payment spreadsheet of over 1,700 membersManaged the organization’s webpage and social media; Analyzed web traffic using Google Analytics and Facebook Insights

Senior Editor, Supervised the design and content of publicationsGraphic Designer, Assisted in the creation of artwork for both electronic and print media

Created advertisements for events, managed social media, and wrote press releasesPlanned, coordinated, and tracked participation of the professional seminars and workshops

Lead Trainer, educated students with career focused skills to prepare them for a professional presentation at competitionsCompetitor, competed at multiple professional conferences at regional, national, and international levels