Samantha Mabey Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Entrust keeps the world moving safely by enabling trusted identities, payments and data protection. As the Product Marketing Director, I have a leading role in defining the marketing strategy, communications and go to market of our Private Trust Portfolio of solutions which includes:- PKI (on premise, managed and as a Service) - IoT Security - Machine Identity Management - Cryptographic Center of Excellence- Post-Quantum

Ottawa, Ontario, Ca

McMillan is a B2B marketing agency that helps global companies articulate their unique and authentic voice, tell their most compelling stories, and elevate their entire brand experience. As a Senior Strategist, I worked with the senior leadership teams of several clients, ​providing them with strategic marketing solutions to their business problems. I was responsible for ​leading client presentations and workshops, developing positioning recommendations, campaign and demand generation plans and programs, for existing clients and new business pitches.

Minneapolis, Mn, Us

Entrust Datacard provides technology which ensures secure transactions and trusted identities for consumers, citizens and governments globally. As the Integrated Marketing Programs Manager, I had an ownership role in ensuring end-to-end alignment for campaign planning and execution within the supporting groups in the company including: sales, marketing operations, digital marketing, events, PR, product marketing/management, demand center, and content strategy.Tasks & Responsibilities Include- Global marketing and demand generation efforts for the Certificate Services solution segment- Creating and maintaining the Certificate Services marketing programs plan based on the SiriusDecisions framework across the four key categories of Reputation, Demand Generation, Sales Enablement, and Market Intelligence - Managing a $2M annual demand generation marketing budget- Developing, executing and analyzing paid, outbound and inbound tactics to drive demand- Creating clear linkages between tactics, programs, campaign objectives- Developing and creating content and messaging for the strategic lead generation and client upsell campaigns- Training and supporting the global net new sales team in the use of Eloqua Engage - Conceptualizing, planning and executing a first-ever thought leadership event with top tier Certificate Solutions customers around the globe - Presenting a regular calendar of strategy and execution of marketing activities tied to KPIs to the sales, executive management, and senior leadership team

Ottawa, Ontario, Ca

Recognia serves retail online brokerages and institutional distributors around the globe who provision investment research software to over 20 million traders and investors. Tasks & Responsibilities included:- Creating and maintaining company collateral and branding- Assisting the sales team by creating engagement study pieces and key message documentation- Consulting with clients on their go-to-market strategy and providing them tools to effectively market Recognia products- Developing and creating content for the strategic marketing plan lead generation and client upsell campaigns- Executing campaigns and drip programs utilizing the marketing automation tool, Pardot- Maintaining the corporate website and managing the content- Creating best practices guidelines, key message documents, educational support materials and tutorial videos for the end-user audience- Creating and maintaining Recognia’s presence on various social media platforms- Planning and executing the company’s annual industry event that is attended by top banking executives and retail online brokerages from around the globe- Reporting activity and metrics on a regular basis to the executive team

Ca

As Manager, Sales and Marketing, and as the sole marketing representative at the company, I was in charge of all marketing/marcomms activities, in addition to a variety of other responsibilities including sales, business development, and sales operations. I had the opportunity to gain a tremendous amount of hands-on experience as the company matured and went through an acquisition, and consequently a full rebranding exercise.Tasks & Responsibilities included:- Maintained the website and coordinated changes - Maintained and created the corporate marketing communications plan- Executed a rebranding of the Company and its three divisions - communicated the new brand internally and externally, and maintained brand integrity- Maintaining, updating and creating collateral for the company and its three divisions- Managed the SEO initiative, investigated Social Marketing campaigns and developed videos for the website and YouTube- Press releases and other communication; writing and distribution including the coordination of interviews and editorials- Organizing trade shows, developing display materials for events and attending when required- Supported the Sales Team and provided sales report forecast to the Executive Team