Samantha Yale Majerus Email & Phone Number

Washington D.C. Metro Area

• Led a communications plan to secure $3.5 billion in emergency funding during COVID-19, including website, social and SEO strategy, as well as press outreach and third party validator outreach, leading to a Washington.
• Commissioned and directed a documentary showcasing the Global Fund’s work in Niger, Malawi and Indonesia, building trust with local government, health officials and patients. Pooled funding with international partners.
• Evaluated the organization’s brand and visibility, partnering with graphic designer to develop a new logo, brand guide, website and design suite.
• Increased executive thought leadership, including speaking opportunities and press mentions.
• Developed partnerships to co-author and co-publish a series of original research.
• Hired, supervised and mentored staff team covering PR, publications, digital communications, branding, design, executive communication and board and grant reporting. Provide matrixed leadership to global advocacy.

Washington D.C. Metro Area

• Led a global integrated marketing campaign to identify new sustainable solutions to palm oil farming in Indonesia, soliciting ideas from low- and middle-income countries and securing dozens of positive news stories in.

• Managed DC engagement strategy for technology client, including Congressional, press and stakeholder outreach, building support for the company’s unique solution to net neutrality, ultimately leading to a positive FCC.
• Trained dozens of nonprofit and foundation staff across the country working across environmental, education, health, technology, criminal justice and human rights issues on advocacy, campaigns and communications.
• Coordinated communications across a large advocacy coalition, developing a shared message platform.
• Interviewed a client’s board members and other stakeholders to refine the client’s brand positioning and messaging.

• Evaluated the organization’s brand positioning in the U.S., developing new messaging and materials to highlight the British Council’s global work and position the British Council as a strategic partner for priority.
• Partnered with the Pentagon and the Shakespeare Theatre company on a day-long special production of The Great Game, a series of plays about the history of foreign engagement in Afghanistan. Secured dozens of top-tier.
• Positioned U.K. universities as more affordable college options for Americans, with media coverage including a Good Housekeeping magazine article.

Led marketing for The Almanac of American Politics, including copy writing and tracking ROI on different strategies.

Managed more than 60 undergraduate and graduate students on the editorial, business and design teams.Performed final edits on 20 articles per issue, evaluating student edits and faculty reviews before publication.

Greater New York City Area

Published two bylined articles