Drive the company’s vision while focusing on the mission by spearheading product development and business growth, envisioning new innovations, and aligning them with market needs to keep Luminsight at the forefront of wellness technology. Oversee user-centric software solutions such as Aurify and Nurtr, designed in line with our mission to amplify client impact, foster transformation, and strengthen practitioner-client relationships for 'soulpreneurs' and holistic practitioners.Direct cross-functional teams of developers, designers, and stakeholders to deliver high-quality digital products, ensuring alignment with strategic goals and user needs. As a UX Architect, convert complex concepts into user-friendly products by creating detailed models, blueprints, user flows, wireframes, prototypes, and other UX artifacts to establish a solid foundation for intuitive experiences, seamless navigation, and efficient development. Educate teams and communities about UX methodologies through workshops, mentorship, speaking engagements, and beyond, teaching them to innovate with purpose.

As a Discussion Leader at The Sensemakers Club, I facilitate interactive exchanges that foster a strong sense of community among members. This volunteer role involves planning, promoting, and hosting 6-12 small group discussions annually. I am responsible for cultivating engagement around specific topics by preparing for and leading monthly discussions, as well as facilitating ongoing conversations in members-only chat channels. My efforts contribute to creating a welcoming and connected environment within the club. In Seekers Who Make Sense, we ponder deep questions about the universe and the great unknowns, what it means to be human and making sense of this messy life.

Worked closely with developers to deliver UX/UI artifacts and assets for cross platform applicationsWorked with businesses and stakeholders to assess customer, design, branding, marketing and digital needs while offering strategic solutions to meet their budget and deadlinesWorked on multiple proof of concept projects that utilized latest trends in technologyDesigned and developed websites, HTML emails, logos, branding, marketing and collateral materials such as banner ads, headers, sliders, landing pages, e-mails, invitations, brochures, business cards, and print ads

Designed experiences on the Health Services UX team to implement digital initiatives for the MinuteClinic at CVS Pharmacy, Video Visit, eClinic Visit and COVID-19 testingExecuted the entire UX process from customer journey mapping, strategy and wireframes (low-fi through hi-fi), user testing, support and UATWorked on experiences focused on patient arrival at MinuteClinic such as kiosk, text message notifications and visit status trackingSupported strategy and research for upcoming HealthHub launchesEnsured designs met latest standards in usability and accessibilityExecuted tasks within a highly collaborative and fast paced agile environment, with daily pivots during the global pandemic

Led the creative process by identifying challenges and developing sophisticated solutions to enhance user experience. From discovery through visual design to launch, I ensured design deliverables were validated and that the content conveyed a specific message while maintaining a cohesive theme.Made strategic design and user-experience decisions related to core, and new, functions and features by leveraging user research to identify needs and pain points Applied latest industry best practices so that decisions resulted in a quality experience for users Collaborated cross-functionally to align user and business needs strategically, while closely working with the AEM team and developers to enhance speed and streamline deliverable communication.Facilitated design thinking and other participatory design sessions to create effective solutionsCreated artifacts and designs such as information architecture, user journeys, wireframes, mockups, content templates optimized for a wide range of devices and interfaces to provide clarity over the product vision and solution

Created deliverables for educational divisions within the life science industry.Redesigned, updated and deployed e-learning games using CSS and mySQL databaseWorked closely with developers to create responsive user interfacesWorked closely with copy writers, instructional designers, marketing, project managers and other team members to create and output engaging educational materials, marketing pieces and presentationsCreated graphics, templates, logos, and themes for client projects such as e-learning modules, games, workshops, handouts, posters, games, emails, websites while following client brand guidelines and meeting short deadlines

Led donor database management, overseeing data entry, deduplication, and accuracy to optimize fundraising efforts and maintain up-to-date records.Trained staff on database use, improving efficiency in managing donor information, segmenting mailing lists, analyzing responses, and automating acknowledgments and billing processes.Implemented an online donation and payment processing system, ensuring security and compliance with fundraising and legal standards.Developed and maintained HTML emails and web pages, enhancing digital fundraising efforts and boosting donor engagement.Played an innovative role in marketing, fundraising, and design strategy, supporting the organization’s efforts to engage donors and drive successful campaigns.Designed event and campaign collateral, including branding, logos, direct mail pieces, HTML emails, invitations, programs, and website elements to support digital and print fundraising initiatives.Managed donor communications, including responding to emails and phone calls, ensuring timely and personalized interactions with key supporters.

Co-founded and served as Vice President of a creative agency, leading branding, graphic design, and marketing efforts for diverse clients.Managed all financial operations, including accounting, banking, legal matters, taxes, and insurance, ensuring compliance and fiscal responsibility.Spearheaded project management, overseeing timelines and deliverables while coordinating with designers, developers, and marketing contractors to meet client objectives.Developed strategic design solutions, including logos, websites, and marketing collateral, tailored to client needs and aligned with their business goals.Led client proposals, concept mockups, and strategic presentations, translating needs into creative, impactful solutions.Managed relationships with clients, contractors, and stakeholders, ensuring smooth collaboration and high-quality deliverables on time and within budget.Oversaw the launch of a coworking company as both a co-investor and operational leader, managing customer relationships, billing, and business logistics.Directed interns and cross-functional contractors such as designers, SEO specialists, and marketers, to consistently meet deadlines and maintain project standards.