• Oversees internal PR and media initiatives to boost agency brand awareness, while collaborating with renowned clients such as Paramount+, American Express, Ralph Lauren, Bulgari, Colgate, Spotify, Covergirl, Visa, Resy to deliver engaging experiential marketing campaigns and maximize visibility across digital, print, and social platforms.• Leads cross-functional collaborations with internal teams, executives, and clients, aligning communication strategies with key business objectives.• Cultivated relationships with top-tier media outlets, securing coverage in major publications, increasing brand awareness by 25%.• Supervises all digital channels, social media campaigns/content, and video marketing to enhance brand awareness and generate valuable leads.• Manages agency’s social media strategies, managing digital communities and increasing engagement for key clients.• Directed logistics and PR for large-scale brand activations, including product launches and events.

• Executed campaigns and entertainment industry fundraising events, raising $900,000 for cancer research while managing talent and sponsor relations, VIP engagement, and fan interactions. Collaborated with top-tier partners, including Nickelodeon, Warner Records, WME, CAA, and Citi, alongside sponsors, donors, and boards of governors.• Coordinated PR strategies for celebrity and influencer involvement, elevating event profiles through targeted media outreach.• Managed social media content, assets, and copywriting to enhance event promotion and engagement across digital platforms.• Led the production of live events with seamless logistics, overseeing budgets and timelines to meet tight deadlines.• Developed strategic press materials and sponsorship decks, amplifying messaging across traditional and digital media.

• Led global communication strategies for 400+ high-profile talent, managing media placements, media relations, and managed talent presence at award shows, premieres, galas, press junkets, and red-carpet events.• Secured features in top-tier media outlets to bolster the agency’s brand and amplify talent exposure across entertainment verticals.• Managed logistics for company events, overseeing budgets, contracts, and vendor relationships while ensuring seamless execution.• Collaborated with agents, studios, and managers to ensure cohesive messaging and strategic positioning for talent across key events and media appearances.• Supervised press releases and media buys across print & digital channels to enhance agency and client visibility.• Oversaw comprehensive marketing plans and high-level presentations for the CEO and senior leadership.• Directed high-impact communications strategies and organized town halls for 500+ employees, fostering agency-wide unity and streamlining internal messaging.

• Developed and executed strategic event sales plans, successfully driving revenue growth and exceeding quarterly sales targets for in-store and off-site events.• Spearheaded innovative event activations for top-tier clients like Chanel, Nike, Billboard, and ESPN, enhancing brand engagement and driving product awareness.• Conceptualized and launched custom “CANDY BAR” activations at prestigious industry events, including Billboard Power Players 100, Writers Guild Awards, the ESPYs, etc.

• Managed and executed over 500 events annually, building strong partnerships with local media, industry leaders,celebrity talent, and corporate clients.• Led a team in delivering conferences, trade shows, and product launches, driving a 30% year-over-year increase in event attendance through targeted marketing and flawless execution.• Created and implemented digital marketing and social media strategies, significantly expanding brand reach and customer loyalty across multiple platforms.

• Maintained critical databases and media contact lists. • Created, assembled, and distributed press material to media outlets. • Managed media personnel for musical festivals including HARD Summer Music Festival 2013 (LA Historic Park) and HARD Day of the Dead Music Festival 2012 (LA Historic Park).