Currently responsible for building, driving, and executing global communications strategies and storytelling movements across Jordan Brand’s energy (collaborations), streetwear, and golf business verticals.Identifies, counsels, and develops future concepts, platforms, and dimensional narrative opportunities that galvanize emotion and energize the world to care about a finished product, not just take a product and put it into the world.An expert in fostering relationships and enterprise partnerships that add value and drive the business forward from authentically activating within the Brand’s ecosystem to cultivating creative editorial collaborations with publications, such as Wonderland, Dazed, SLAM, and Footwear News magazines.Collaborates with Jordan Brand and Nike, Inc. cross-functional teams and its portfolio of external partners – inclusive of catalysts, athletes, retailers, and impactful individuals that span across sport, fashion, art, design, and music – to occupy new spaces and drive impactful conversations that move culture forward. Recent projects have included the Brand’s Women’s Collective program, Eastside Golf, Nigel Sylvester, WNBA, Travis Scott, J. Balvin, and NASCAR.Has a keen ability to serve the edges and advance Jordan Brand’s ability to bridge communities and be a symbol of universal excellence and self-belief. Manages teams, agency support, and budget across Global, North America, and media relations functions while effectively managing priorities and workflow within a fast-paced environment.Identifies and develops proactive communications and marketing strategies against potential project risks in alignment with legal, corporate, and leadership teams.Coordinates with Brand and catalyst teams on collaboration contract development, narrative strategy, content curation, storytelling execution, and seeding opportunities.

Lead Jordan communication efforts at global activations such as the launch of the Brand’s Women’s apparel and footwear businesses, NBA All-Star Weekend, PSG launch, Air Jordan Game Shoe launches (28-35), and Olympic Innovation Summits by developing overall messaging, creating curated media journeys and storytelling opportunities, overseeing interviews with Jordan executives/athletes/influencers, coordinating vendors and managing team execution on the ground.Represented the communications function across the Brand’s streetwear business and co-creation leadership team.Managed relationship with the team’s communications agency of record, support specialist, and GEO teams.Integrated multi-faceted marketing campaigns that delivered a cohesive brand narrative across CDM, social and PR.

Served as communications lead for the Brand’s sportswear and kid’s categories.Managed cross-functional conversations and alignment through category brief and pitch backs. Produced messaging and conducted national and local media interviews with Jordan Brand executives and athletes.Drove global communication efforts at on-site activations such as the Jordan Brand Classic and NBA All-Star Weekend by managing media schedules, logistics, and vendors.Oversaw Jordan Brand’s social influencer program, which included 40+ influencers, by setting the strategy and producing thousands of unique pieces of content that resulted in more than 40% of the overall Jordan social and digital conversation. Created an editorial calendar that strategizes long and short lead storytelling, product seeding and Nike News stories that have collectively garnered millions of views.