Samantha Mccarthy Email and Phone Number
Samantha Mccarthy work email
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Samantha Mccarthy personal email
Samantha McCarthy (Sam) brings extensive experience in marketing, advertising, and digital media to her role as Senior Marketing Manager at Spring. She excels in crafting comprehensive marketing strategies, including paid/organic media, targeted campaigns, SEO, event planning, and strategic partnerships. Sam's expertise also includes leading creative lead generation initiatives, managing marketing metrics, and mentoring her team.With a passion for marketing, advertising, and the arts, Sam thrives on creating compelling stories that resonate. Her creative background fuels her drive to push boundaries and seek innovative solutions. Building meaningful relationships and embracing new challenges are central to her career journey, allowing her to continuously grow and evolve. Sam's ability to foster strong relationships and commitment to creativity have been key to her success in driving client results. She thrives in challenging environments, always eager to learn, grow, and step outside her comfort zone. She looks forward to connecting and exploring new opportunities with you!
Spring Consulting Group, An Alera Group Company
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Senior Marketing ManagerSpring Consulting Group, An Alera Group Company Aug 2024 - PresentBoston, Ma, Us
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Associate Media DirectorHill Holliday Jan 2022 - Jul 2024Boston, Massachusetts, Us• Lead digital media execution across programmatic placements for top clients in the space• Oversee operation of digital media buying technologies, primarily but not limited to DSP’s• Develop strong relationships with platform technology companies, seeking out new opportunities that could augment client initiatives• Management of a team of 3-5 Platform Buying Specialists & Associates• Guide advanced optimization strategy to push the boundaries for current campaigns in markets and align with the client’s business and KPI goals• Achieve delivery and KPI goals in partnership with Platform buying and strategy teams, providing input and feedback to ensure campaign success• Provide valuable feedback and insight on performance to internal and client teams, providing optimization rationale and recommendations to exceed performance goals -
Senior Media BuyerHill Holliday Jun 2021 - Jan 2022Boston, Massachusetts, Us• Advanced understanding and operation of the various platform technologies utilized by Hill Holliday across disciplines (search, social, and traditional programmatic technologies)• Manage multiple Assistants, helping to ensure flawless execution and exceptional campaign performance• Act as a liaison between internal teams to ensure clear communication of campaign details• Understand strategies, tools, and data that can be leveraged to make campaigns more successful, seeking out new opportunities that could augment client initiatives• Conduct deep data analysis to identify issues, opportunities, and underlying trends in a campaign, and be able to develop solutions as needed• Have deep understanding of third party ad-servers, rich media vendors, and other tracking technologies that can be incorporated into buys• Contribute to weekly, monthly, and annual client insights and strategy reports• Provide input on client POVs, participate in new RFPs, ideation and new business as needed• Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaigns
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Performance Media TraderRadancy Jul 2020 - Jun 2021New York, New York, Us• Account Management on ad platforms for PPC media such as Google DV360, AdWords, Bings Ads, Facebook, and Job Aggregators like Indeed, Glassdoor & Ziprecruiter.• Manage SEM campaigns based on basic KPI's such as CTR, CPC, and specific ROI actions.• Work closely with the Client Services and Metrics teams to ensure marketing strategies, PPC tactics, and social media promotions are driving towards client goals.• Implement successful bidding strategies and effective keyword management using third party software using metrics data.• Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.• Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with account service teams.• Format and prepare periodic search reports for clients, including tables, graphs, summaries, and PowerPoint slides. Present data on monthly and quarterly calls to clients, reviewing metrics and optimization -
Programmatic AnalystDigitas North America Aug 2018 - Jul 2020Boston, Massachusetts, Us -
Precision AnalystGroupeconnect – A Publicis Groupe Solution Aug 2018 - Jul 2020Boston, Ma, Us• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs independently.• Developing and maintaining strong relationships with platform and publisher partners in the industry• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization• Assisting in the development of client-facing campaign performance reports• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities• Managing the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch• Trafficking campaign tags into platform environments• Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance -
Social Media Marketing InternBare Tree Media Jan 2017 - Jun 2018Boston, Ma, Us• Managing both Bare Tree Media and EmojiTap brand’s social media accounts and offering constructive interactions with the users. • Working closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals. • Creating, curating, and monitoring all published content (images, video and written.) • Preforming research on current benchmark trends and audience preferences. -
Career AmbassadorStonehill College Aug 2017 - May 2018Easton, Ma, Us• Serving as a liaison to students and the Career Development Center (CDC).• Marketing office events. • Running career workshops. • Assisting students with resume creation. • Leading informative presentations about the CDC. • Building and strengthening relationships between Stonehill College Athletics and the CDC. -
Marketing InternC&S Insurance Agency Inc. Jun 2017 - May 2018Mansfield, Ma, Us• Creating digital content and print collateral for specific sales uses.• Redesigning current sales presentation documents and creating custom templates for pitch meetings. • Drafting and posting a series of social media posts aimed as specific personas. • Building commercial prospect lists. Monitoring website trends and keyword improvements. • Blogging, creating a seasonal newsletter template. • Recommending several commercial lines email campaigns through Broker Briefcase. • Event planning for company sponsored events. • Manning the receptionist desk by welcoming visitors in person or on the telephone, and completing insurance payments. -
Business Development Representative InternNeuraflash Jun 2017 - May 2018Burlington, Ma, Us• Performing the role of a business development sale representative including engaging prospects, making outbound calls/e-mails, follow-ups activities, support events etc. • Tracking all activities/progress in Salesforce. • Performing marketing activities; including running email campaigns using constant contact and Salesforce.com. • Leading the Social Media efforts including, posting internal blogs and external info on the SM platforms on a regular basis. • Helping launch a new and improved twitter and Facebook engagement strategy. -
Marketing AssociateLady Luxe Beauty May 2017 - Sep 2017• Enhancing the LadyLuxe brand and building strong online communities through various social media platforms. • Developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and LadyLuxe. • Analyzing the long-term needs of the company’s social media strategy.• Offering quarterly reports to the executive teams that outline any necessary changes to the digital marketing plan.
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Student AthleteStonehill College 2014 - 2017Easton, Ma, UsWomen's Varsity Lacrosse Division II
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Teaching AssistantStonehill College Sep 2015 - Dec 2015Easton, Ma, Us• Assisted Professor in teaching first year students in navigating their first semester in college. • Provided Professor assistance in setting up presentations and running class when they were unable to attend. • Reviewed general issues and concerns of first years students and provided guidance when asked.
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Content Creation InternLionbridge Jun 2016 - Aug 2016Waltham, Massachusetts, Us• Managed multiple social media accounts, increased Twitter and Instagram followers by 200%.• Designed graphic elements and communication materials using the Adobe Creative Cloud. • Participated in social listening to create list of leads for Sales Team. • Operated Hootsuite for content research. • Researched, wrote and edited blog articles for the company website. • Assisted the Sales and Marketing Operations Manager with email marketing.• Reported directly to the Marketing Operations Manager and the Vice President of Sales. -
Ats InterviewerSix Flags Jun 2015 - Aug 2015Arlington, Texas, Us• Conducted Marketing Research as a qualified ATS interviewer.• Directly contributed to the strategic direction and decision making of the company. • Accountable for delivering a superior guest experience, while enforcing all park policies and procedures. • Assisted the Marketing department in executing in park promotions and events.
Samantha Mccarthy Skills
Samantha Mccarthy Education Details
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Stonehill CollegeMarketing -
Richmond, The American International University In LondonMarketing
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Longmeadow High School
Frequently Asked Questions about Samantha Mccarthy
What company does Samantha Mccarthy work for?
Samantha Mccarthy works for Spring Consulting Group, An Alera Group Company
What is Samantha Mccarthy's role at the current company?
Samantha Mccarthy's current role is Senior Marketing Manager, Spring Consulting Group.
What is Samantha Mccarthy's email address?
Samantha Mccarthy's email address is sa****@****hcc.com
What schools did Samantha Mccarthy attend?
Samantha Mccarthy attended Stonehill College, Richmond, The American International University In London, Longmeadow High School.
What are some of Samantha Mccarthy's interests?
Samantha Mccarthy has interest in Human Rights, Social Services, Arts And Culture.
What skills is Samantha Mccarthy known for?
Samantha Mccarthy has skills like Marketing, Public Relations, Public Speaking, Marketing Communications, Social Media Marketing, Social Media, Powerpoint, Event Planning, Strategic Planning, Facebook, Leadership, Microsoft Office.
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