Notable Achievements:Researched and developed two calculators for the firm utilizing Microsoft Power Apps.Managed and developed a remote team of interns and other marketing professionals, planning and facilitating quarterly off-site retreats.Developed marketing processes and knowledge base documentation to assist with cross-training the marketing and business development team.

Strategized and executed multi-channel content and marketing campaigns across all industries and service-lines while managing impact on client experience and journey. Analyzed and monitored social media, email, website, and search engine performance. Remotely managed three marketing associates. Produced more than 75 live webinars using Zoom Webinar with upwards of 5,000 registrants. Designed new department policies and implemented project management software for marketing team.Notable Achievements:Managed the end-to-end development of the Careers At Blue website, collaborating as the project manager and primary liaison with our development team, resulting in a highly functional and aesthetically appealing platform.Continuously expanded the website's content and functionality, building additional SEO-optimized pages to provide job seekers with relevant, up-to-date information about our firm.Developed and executed the HR department's social media strategy to promote the Careers At Blue website, leveraging various platforms to increase brand visibility, attract top talent, and foster a vibrant online community.Oversaw the development of an in-house video studio called Studio Blue, including the development of processes and expansion efforts to offer mobile video capabilities.Created and executed on a firmwide branded campaign around #TheBlueWay.

Established a sales funnel process to achieve enrollment, marketing spend and ROI goals that led to increased enrollment year over year. Generated innovative ideas to promote the brand and our products through outreach, blogging, and events. Analyzed and adapted to market research and competitor data. Conducted regular audits of the website and lead generation tools. Revamped and further optimized the search engine optimization strategy for the College to increase the number of Google Snippets that we ranked for. Collaborated with various departments to create blog content, marketing assets, and update website content. Managed 5 digital marketing interns and negotiated discounts with vendors. Led many trainings for teams and individuals on HubSpot and SalesMsg, and best practices. Regularly assisted in the creation and developed campaigns that drove results for our Admissions team and Program Managers.Notable Achievements:Developed and implemented an ebook campaign that resulted in more than 5,578 downloads.Developed emergency communications strategies for COVID-19. Emails regularly received open rates of 70% and up, and the webpage had more than 9,320 page views.Launched and managed a website chatbot that resulted in more than 450 conversations with leads, applicants, and other website visitors.Developed 10 microsites in one year for the college's entrepreneurial endeavors including: Rhapsody Music & Dining, Animal Boarding & Grooming, Black Diamond Distillery, Events, Hocking College Foundation, Robbins Crossing Historical Village, Hocking Makers Network, Lake Snowden, Lake Snowden Fish Hatchery, and Agroecology.

Coordinated and facilitated all client communications for B2B and B2C clients and served as the communications liaison between NR Media Group's clients and the agency's client services team for up to 12 clients. Supported the execution of a wide range of integrated inbound marketing initiatives, and reviewed and drafted proposals for sales and marketing projects.

Executed a wide range of marketing projects including elements of visitor-to-lead conversion process design, creative implementation on websites, organic search engine optimization, blogging, content offer creation, reporting, and email workflow configuration.

Utilized Microsoft Office to develop spreadsheets and contracts, established databases to organize student registration process, mentored students to assist in registering for interested career fields, devised solutions for conflicts with scheduling, mediated disputes between various departments.

Designed copy for print and digital platforms that reached an audience of over 1.6 million, spreads were designed within company framework yet were formulated with a custom design, interacted with a variety of specialists such as editors, proofers, and printing staff, responsible for the on the job training for all new hires, and worked within strict deadlines.

Created advertisements for Outlook Magazine which had a customer base of 25K statewide, utilized Quark to design layouts, expanded distribution by marketing product with private business owners, employed to reach a maximum number of people through (guerilla) marketing techniques to promote networking amongst local business owners, researched, analyzed, and compiled data that was incorporated in a published article.

Hand selected by the Director of University Relations from a pool of 50 students to perform marketing duties to promote the University, utilized audio-visual, social media, and the web to reach a diverse audience of alumni and students, created a marketing plan for the program “Lincoln” which was co-sponsored with the Ohio Humanities Council and the American Libraries Association.

Monitored 15 freshman students where I was responsible for their well-being as well as their intellectual, spiritual, social, cultural and physical development, developed programs to foster team-work, cultivated peer mediation to resolve conflicts, collaborated with fellow RA’s to devise rich programming. As president of two social awareness organizations, I chaired meetings, assigned duties, crafted speeches that were specific to the organization, gave presentations, and set milestones for the organizations.

Partnered with a team of 4 interns to develop marketing strategies using social media outlets, negotiated the donation of organization equipment, commissioned a local artist to volunteer their services to create a mural celebrating the organization’s 50th birthday that was showcased at the Columbus Commons, participated in a variety of marketing events including manning events at the Columbus Arts Festival where I was responsible for distributing informational pamphlets, planned and staffed a performance after-party.

Photographed multiple campus events for marketing photo database, worked with various staff members to complete marketing projects, developed campus marketing materials for county-wide events such as Empty Bowls, practiced efficient note-taking skills to ensure accuracy in execution of projects.