Samantha Youngman Meiler Email & Phone Number

Millburn, Nj, Us

New York, Ny, Us

New York, Ny, Us

Los Angeles, Ca, Us

Provide visionary leadership for all social media at Nickelodeon — over 300M fans and growing across Instagram, Facebook, Twitter, TikTok and more. Responsibility includes flagship brand accounts, current series, nostalgic series, franchises, Nick Jr and more for a total of 100+ accounts. Build strategic plans and creative that not only increases overall brand affinity but also drives off-channel social marketing to expand the audience. Oversee a bi-coastal team of 30 creators, strategists, programmers and moderators. Manage $4M budget. Recent highlights:Team created custom Blue's Clues 25th anniversary content with Steve that turned into a cultural moment and the most engaged tweet EVER across the entire ViacomCBS ecosystem.Launched Nick Family Insiders brand ambassador program, connecting with influencers who love Nickelodeon to build community and organic promotion for priority projects.Led 2021 Kids' Choice Awards coverage which generated record engagements across social, outpacing all previous KCA shows. #1 social show on premiere night. with 3.9M interactions.Partnered with Snap to create custom Nickelodeon-branded clothing for Bitmoji app. Virtual outfits tried on over 240M times in program's first 3 months.

Los Angeles, Ca, Us

Spearhead social strategy of Nickelodeon’s arm of the newly created Viacom Digital Studio. Delivered content and programming strategy for all of Nickelodeon’s adult-targeted fan communities: SpongeBob SquarePants (110M followers), Teenage Mutant Ninja Turtles (1.7M followers), and all nostalgic properties (108M followers combined). Directed all aspects of 70+ brands/properties across all social media platforms. Built and led a highly effective team of creators, strategists, and moderators. Managed $1M budget. Increased creative content output by 20% in just 3 months, which yielded 75% YoY growth in views and watch time by implementing new process and insight-driven approach that empowered team to be strategic from ideation to publishing.

Los Angeles, Ca, Us

Drove digital and social strategy for Nickelodeon’s niche brands: TeenNick, Nicktoons, NickSports, NickSplat and NickMusic. Developed the voice, tone and content strategies of 60+ accounts on 9 platforms with over 100M followers. Controlled digital channels of NickSplat.com, WeHalo.com, TeennickTop10.com, and YouTube channels for NickSplat and TeenNick. Managed a 12-member team and $1M budget.

Los Angeles, Ca, Us

Oversaw social and digital extensions of Nickelodeon's niche brands, including NickSports, NickSplat, NickMusic, Nicktoons and Teennick. Leveraged legacy IP to retain more fans in Nickelodeon’s ecosystem longer. Part of a tiger team task force to relaunch nostalgia block, new site, social presence, and on-the-ground activities. Improved engagement KPIs across nostalgia rollup, driving increases of 280% on Facebook, 66% on Instagram, 52% on Twitter, and 1000% on Vine. Grew Instagram followers by 4x and engagements by 10x in 1 year by developing social and digital presence for NickSports brand via on-the-ground events and relationships with athletes, teams, and leagues. Reached fans through both on-the-ground events and emerging platforms, including NickSplat at Comic Con and 90s Fest and NickSports at Super Bowls, PGA Tour Players Championship, and NASCAR races.

Los Angeles, Ca, Us

Directed all digital operations for NickMom brand, including content and programming across O&O site and social media channels. In charge of editorial content team, programming team, and social media team of 15 staff members and 45+ freelancers. Oversaw content creation of over 60 pieces of editorial and video per week and managed $1.2M budget. Devised multipronged strategy that increased Facebook traffic 722% YoY and Pinterest referrals 102% YoY. Extended brand’s reach 120% by conceiving of and piloting Nickelodeon’s first ambassador program, the NickMom blogger network.

Los Angeles, Ca, Us

Initially hired to develop and oversee editorial across Nickelodeon’s parenting website. Managed 10+ freelance writers and editors as well as $1M budget. Assumed same responsibilities at NickJr.com for 4-month period. Advanced to build NickMom brand from scratch and oversee all editorial. Pushed the envelope to develop compelling creative content. Established brand identity, defined voice and built social media presence. Assembled and led a 12-member team, as well as recruited ~45 talented writers and contributors worldwide.

Expert packager and top editor specializing in fashion, beauty and lifestyle edit. Strong celebrity and entertainment experience.Special skills: Coverline writing, story treatment, visual thinker, "big picture" mentality.

New York, Ny, Us

• Wrote and edited beauty, fashion and body stories • Worked with celebrity publicists to pitch stars for stories

• Served as #2 at Life & Style Weekly• Magazine named Launch of the Year 2004• Oversaw 84 pages of edit each week — including breaking celebrity news, fashion, beauty and lifestyle • Approved all content concepts and worked closely with designers and editors to package creatively• Partnered with design to create sellable covers that drove newsstand sales increase to a high of over 900,000• Managed a staff of 45 editors and designers; oversaw staffing and editorial budgets

Us

• Worked on re-invention of Star as a glossy weekly• Edited all fashion, beauty and features• Spearheaded red carpet coverage, managing a team of freelance and staff reporters and writers

New York, Ny, Us

• Part of Bonnie Fuller’s original team that redesigned and relaunched Us as a competitive weekly celebrity magazine• Wrote the first “Stars are Just Like Us” column

New York, Ny, Us

• Wrote fashion, beauty and lifestyle features, including iconic “Dos and Don’ts”• Head writer on standalone “Dos and Don’ts” issue

Bs, Textiles And Apparel Managment

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