Samantha Melting Email and Phone Number
Samantha Melting work email
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Samantha Melting personal email
Advisor | Consultant | Strategic P&L Executive with deep expertise in retail banking, deposits, credit, and lending. I specialize in helping clients unlock growth through innovative and transformational growth strategies including customer experience, marketing, and product management.Proven success in driving billions in asset growth by integrating technology, optimizing processes, and balancing financial analysis, compliance, and risk management. Passionate about enhancing financial resilience for consumers, small businesses, and clients with actionable, forward-thinking solutions.Creative thought leader with a track record of award-winning product campaigns, market expansion, and strengthened customer loyalty. As a board member, active community volunteer, and mentor, I’m committed to empowering others through strategic guidance, coaching, and impactful solutions that deliver measurable results.
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President And Co-OwnerMayfield Consulting, Inc.United States -
Senior ConsultantFreelance Oct 2024 - Present
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ChairwomanThe W Connection Oct 2022 - PresentNew York, Ny, Us -
Member Board Of DirectorsDress For Success Charlotte Jan 2024 - PresentCharlotte, Nc, Us -
Svp, Head Of Consumer BankSynchrony Jul 2019 - Nov 2023Stamford, Connecticut, Us[NYSE: SYF] $17B revenue ($100+B AUM) consumer/commercial card payment and savings products company.P&L owner for $74.4B consumer bank, including deposit business. Led product/service innovation, marketing and customer experience strategy to fulfill the company directive to build a relationship bank and drive customer acquisition and retention metrics. Championed, funded, and prioritized all initiatives impacting business. Managed business through declining (pandemic-induced) environment and subsequent growth phase. Reported to CFO and gave regular updates to the board on the bank’s performance. Staff: 600/3 direct reports (Operations and Technology Heads and CMO). Led business transformation strategy that, in 3 years, achieved 20% growth in deposits.• Redesigned digital and self-service capabilities, dramatically improving customer/prospect experience. Achieved significant growth in digital adoption and self-serve CD renewals, successful and measurable reduction in digital application completion time with fewer abandoned applications.• Created first-of-its-kind financial wellness and marketing campaign to promote savings products that included blog rebrand and strategic partnerships with Millie Magazine, Issa Rae, Disney, and Marvel Studios.• Launched first new CD products in bank’s history to attract new customers by offering non-conventional penalty-free withdrawals and rate upgrade features. Realized on-target sales with projections to achieve further growth. • Directed cross-sell campaigns that eliminated product siloes and achieved targeted increase in sales following launch. -
Board MemberConsumer Bankers Association 2020 - 2023Washington, District Of Columbia, Us -
Svp, Banking, Investments & Retirement SolutionsBank Of America 2013 - 2019Charlotte, Nc, Us[NYSE: BAC] Second largest bank in the US with $2.5T in assets.Selected to lead various bank product groups with accountability for product management and financial success of several savings, retirement, transactional banking, credit cards, and investment products for Wealth, Mass Affluent, and Retail clients. Staff: Direct/Indirect: 50+.Introduced product and service enhancements that achieved double-digit percent balance deposit growth, promoted product synergies, and fueled business development and retention initiatives.• Significantly grew savings balances, checking sales by 20%, and credit card sales 26% YoY by launching a program to expand investment-only relationships by introducing new credit card, checking, and loan products. • Simplified checking/savings product suite, streamlining 22 products, expediting speed-to-market, improving customer experience, and mitigating operational risk.• Co-developed Preferred Rewards loyalty program that propelled customer balance growth by >50% resulting in a revolutionary customer-focused “one-bank” app and digital experience and new loyalty products and services.• Reversed 20% attrition in savings account fee revenue and interest income, realizing 60% of deposits book in a savings product despite rate drops. • Reduced lost fee revenue by 60% while improving regulatory compliance by overhauling fee waiver policies and procedures. Developed sophisticated, industry-leading Fee Waiver Decision Tool (patent awarded) to enforce rearchitected policy. -
Svp, Checking ManagementBank Of America 2012 - 2013Charlotte, Nc, Us -
Svp, Consumer Deposits ManagementBank Of America 2009 - 2012Charlotte, Nc, Us -
Svp, Small Business Deposits ManagementBank Of America 2008 - 2009Charlotte, Nc, Us -
Svp, Credit Risk ManagementBank Of America 2001 - 2008Charlotte, Nc, Us -
Avp, Portfolio Policy ManagerCiti 2000 - 2001New York, New York, Us[NYSE: C] Third largest bank in US with $1.71T in assets.Evaluated and implemented Credit Policy for the Citibank business card products. Examined credit demographics and performance to predict behavior, future profitability, and opportunities for improvement. -
Credit Risk & Business AnalysisCiti 1994 - 2000New York, New York, UsHeld various roles supporting Commercial, Consumer, and Small Business Card portfolios with focus on risk management, credit policies, technical implementation of strategic initiatives, and key business analytics.
Samantha Melting Skills
Samantha Melting Education Details
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Regis UniversityEconomics With Finance Minor; Econometrics
Frequently Asked Questions about Samantha Melting
What company does Samantha Melting work for?
Samantha Melting works for Mayfield Consulting, Inc.
What is Samantha Melting's role at the current company?
Samantha Melting's current role is President and Co-Owner.
What is Samantha Melting's email address?
Samantha Melting's email address is sa****@****ica.com
What schools did Samantha Melting attend?
Samantha Melting attended Regis University.
What are some of Samantha Melting's interests?
Samantha Melting has interest in Interior Design, New Technology, Cooking, Fashion, Running.
What skills is Samantha Melting known for?
Samantha Melting has skills like Credit Cards, Retail Banking, Financial Risk, Banking, Product Management, Analysis, Cross Functional Team Leadership, Strategic Planning, Credit Risk, Loans, Six Sigma, Financial Analysis.
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