Samantha Melting

Samantha Melting Email and Phone Number

President and Co-Owner @ Mayfield Consulting, Inc.
United States
Samantha Melting's Location
Waxhaw, North Carolina, United States, United States
Samantha Melting's Contact Details

Samantha Melting work email

Samantha Melting personal email

n/a
About Samantha Melting

Advisor | Consultant | Strategic P&L Executive with deep expertise in retail banking, deposits, credit, and lending. I specialize in helping clients unlock growth through innovative and transformational growth strategies including customer experience, marketing, and product management.Proven success in driving billions in asset growth by integrating technology, optimizing processes, and balancing financial analysis, compliance, and risk management. Passionate about enhancing financial resilience for consumers, small businesses, and clients with actionable, forward-thinking solutions.Creative thought leader with a track record of award-winning product campaigns, market expansion, and strengthened customer loyalty. As a board member, active community volunteer, and mentor, I’m committed to empowering others through strategic guidance, coaching, and impactful solutions that deliver measurable results.

Samantha Melting's Current Company Details
Mayfield Consulting, Inc.

Mayfield Consulting, Inc.

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President and Co-Owner
United States
Samantha Melting Work Experience Details
  • Mayfield Consulting, Inc.
    President And Co-Owner
    Mayfield Consulting, Inc.
    United States
  • Freelance
    Senior Consultant
    Freelance Oct 2024 - Present
  • The W Connection
    Chairwoman
    The W Connection Oct 2022 - Present
    New York, Ny, Us
  • Dress For Success Charlotte
    Member Board Of Directors
    Dress For Success Charlotte Jan 2024 - Present
    Charlotte, Nc, Us
  • Synchrony
    Svp, Head Of Consumer Bank
    Synchrony Jul 2019 - Nov 2023
    Stamford, Connecticut, Us
    [NYSE: SYF] $17B revenue ($100+B AUM) consumer/commercial card payment and savings products company.P&L owner for $74.4B consumer bank, including deposit business. Led product/service innovation, marketing and customer experience strategy to fulfill the company directive to build a relationship bank and drive customer acquisition and retention metrics. Championed, funded, and prioritized all initiatives impacting business. Managed business through declining (pandemic-induced) environment and subsequent growth phase. Reported to CFO and gave regular updates to the board on the bank’s performance. Staff: 600/3 direct reports (Operations and Technology Heads and CMO). Led business transformation strategy that, in 3 years, achieved 20% growth in deposits.• Redesigned digital and self-service capabilities, dramatically improving customer/prospect experience. Achieved significant growth in digital adoption and self-serve CD renewals, successful and measurable reduction in digital application completion time with fewer abandoned applications.• Created first-of-its-kind financial wellness and marketing campaign to promote savings products that included blog rebrand and strategic partnerships with Millie Magazine, Issa Rae, Disney, and Marvel Studios.• Launched first new CD products in bank’s history to attract new customers by offering non-conventional penalty-free withdrawals and rate upgrade features. Realized on-target sales with projections to achieve further growth. • Directed cross-sell campaigns that eliminated product siloes and achieved targeted increase in sales following launch.
  • Consumer Bankers Association
    Board Member
    Consumer Bankers Association 2020 - 2023
    Washington, District Of Columbia, Us
  • Bank Of America
    Svp, Banking, Investments & Retirement Solutions
    Bank Of America 2013 - 2019
    Charlotte, Nc, Us
    [NYSE: BAC] Second largest bank in the US with $2.5T in assets.Selected to lead various bank product groups with accountability for product management and financial success of several savings, retirement, transactional banking, credit cards, and investment products for Wealth, Mass Affluent, and Retail clients. Staff: Direct/Indirect: 50+.Introduced product and service enhancements that achieved double-digit percent balance deposit growth, promoted product synergies, and fueled business development and retention initiatives.• Significantly grew savings balances, checking sales by 20%, and credit card sales 26% YoY by launching a program to expand investment-only relationships by introducing new credit card, checking, and loan products. • Simplified checking/savings product suite, streamlining 22 products, expediting speed-to-market, improving customer experience, and mitigating operational risk.• Co-developed Preferred Rewards loyalty program that propelled customer balance growth by >50% resulting in a revolutionary customer-focused “one-bank” app and digital experience and new loyalty products and services.• Reversed 20% attrition in savings account fee revenue and interest income, realizing 60% of deposits book in a savings product despite rate drops. • Reduced lost fee revenue by 60% while improving regulatory compliance by overhauling fee waiver policies and procedures. Developed sophisticated, industry-leading Fee Waiver Decision Tool (patent awarded) to enforce rearchitected policy.
  • Bank Of America
    Svp, Checking Management
    Bank Of America 2012 - 2013
    Charlotte, Nc, Us
  • Bank Of America
    Svp, Consumer Deposits Management
    Bank Of America 2009 - 2012
    Charlotte, Nc, Us
  • Bank Of America
    Svp, Small Business Deposits Management
    Bank Of America 2008 - 2009
    Charlotte, Nc, Us
  • Bank Of America
    Svp, Credit Risk Management
    Bank Of America 2001 - 2008
    Charlotte, Nc, Us
  • Citi
    Avp, Portfolio Policy Manager
    Citi 2000 - 2001
    New York, New York, Us
    [NYSE: C] Third largest bank in US with $1.71T in assets.Evaluated and implemented Credit Policy for the Citibank business card products. Examined credit demographics and performance to predict behavior, future profitability, and opportunities for improvement.
  • Citi
    Credit Risk & Business Analysis
    Citi 1994 - 2000
    New York, New York, Us
    Held various roles supporting Commercial, Consumer, and Small Business Card portfolios with focus on risk management, credit policies, technical implementation of strategic initiatives, and key business analytics.

Samantha Melting Skills

Credit Cards Retail Banking Financial Risk Banking Product Management Analysis Cross Functional Team Leadership Strategic Planning Credit Risk Loans Six Sigma Financial Analysis Project Management Crm Strategy Execution Statistical Data Analysis Portfolio Management Sas Programming Six Sigma Black Belt Certified Communication Skills Influential Communicator Positive Can Do Attitude Indirect Channel Sales Narrator Patents Lean Six Sigma Risk Management

Samantha Melting Education Details

  • Regis University
    Regis University
    Economics With Finance Minor; Econometrics

Frequently Asked Questions about Samantha Melting

What company does Samantha Melting work for?

Samantha Melting works for Mayfield Consulting, Inc.

What is Samantha Melting's role at the current company?

Samantha Melting's current role is President and Co-Owner.

What is Samantha Melting's email address?

Samantha Melting's email address is sa****@****ica.com

What schools did Samantha Melting attend?

Samantha Melting attended Regis University.

What are some of Samantha Melting's interests?

Samantha Melting has interest in Interior Design, New Technology, Cooking, Fashion, Running.

What skills is Samantha Melting known for?

Samantha Melting has skills like Credit Cards, Retail Banking, Financial Risk, Banking, Product Management, Analysis, Cross Functional Team Leadership, Strategic Planning, Credit Risk, Loans, Six Sigma, Financial Analysis.

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