Marketing and social impact consultant, supporting, launching, and growing creative solutions to amplify programmatic efforts. Select clients include BeyGOOD Foundation (founded by Beyoncé Knowles-Carter) and Community Advocacy Partners.

Executed high-impact initiatives across multiple regions, including nonprofit partnerships, employee engagement, and strategic initiatives that directly enhanced the well-being of employees and consumers.• Led an executive steering committee to establish a comprehensive global strategic roadmap for Corporate Social Responsibility (CSR), shaped impact pillars and brand-specific initiatives• Developed the Vans Checkerboard Fund, oversaw $12 million in donations to over 50 global organizations, while also spearheading marketing campaigns that drove over $2 million in sales for Vans Pride initiatives• Co-designed global CSR strategic roadmap: assessed landscape, designed a theory of change, identified impact pillars, and developed brand-specific initiatives for short- and long-term results• Crafted a compelling business case for strategic investments: projected impact and scalability, managed donor-advised funds, budgets, contracts, and regulatory compliance• Launched integrated marketing and impact campaigns, led go-to-market strategy, guided diverse work teams, elevated consumer affinity and brand reputation through cause-related and equity-focused initiatives• Crafted a 3-year sustainability marketing roadmap, leveraging storytelling, product, and cause-related movements• Collaborated with HR to create employee engagement programs that improved team cohesion and social impact • Led diversity and inclusion initiatives, curated programs for Black History Month, Women's History Month, AAPI Month, and Pride, integrating employee perspectives into brand purpose efforts• Collaborated with the VF Foundation and sister brands, including The North Face, Timberland, and Dickies, on strategy development and collective giving programs

Collaborated with renowned brands, nonprofit organizations, and notable figures at a premier social impact agency to address critical social issues and catalyze societal transformation worldwide. Fostered enduring client partnerships and exceeded outcomes, resulting in long-term retainer contracts.• Trusted advisor for a diverse portfolio of clients encompassing corporate and nonprofit entities such as Best Buy, UBS Bank, Grammy Museum, and Girl Scouts • Directed team of internal and external stakeholders to develop and manage strategic programs, creative campaigns, and partnership development• Guided clients through comprehensive strategic processes, including landscape and market analyses, partnership cultivation, creative and narrative development, production services, digital and influencer engagement• Directed the strategic rebranding initiative for Girl Scouts, featuring prominent figure Lisa Ling• Formulated partnership strategy and crafted pitch materials for Best Buy Teen Tech Center• Revitalized UBS Bank’s social impact messaging and narrative framework toolkit- Served as trusted advisor to clients and led team of internal and external stakeholders to develop and manage strategic programs, creative campaigns, and partnership development.- Managed resources across departments, including strategy, research, marketing, digital, and talent, ensuring programs were executed against goals.- Solidified relationships with clients and exceeded expectations, resulting in extended scopes of work and retainer contracts.

FILTER was an independent music and culture magazine with a marketing and design agency serving entertainment and brand clients. Clients included: Red Bull, Converse, Tumblr, Spotify, Dr Martens, American Eagle Outfitters, Comedy Central, VH1- Promoted repeatedly over the course of 8 years for proven success in program management, creative vision, business growth and client retention. - Managed integrated marketing programs for top culture, lifestyle and fashion brands- Served as head talent buyer and music licensing leader for all programmed festivals, events and branded content