As Beefree's Marketing Program Manager, I lead pivotal campaigns and innovate strategies with a data-informed approach. Reporting to the CMCO, I serve as the bridge across teams, ensuring seamless collaboration.Campaign Strategy and Execution:Drive major campaigns (e.g., Black Friday, Shrink the TAM), owning end-to-end processes for timely deliverables aligned with goals across both products - Beefree and Beefree SDK.Conduct stakeholder analysis, identify KPIs, and lead paid media planning in collaboration with the CMCO.Foster collaboration for joint marketing initiatives and prepare concise campaign briefs.Innovation and Collaboration:Pioneer marketing strategies, staying abreast of industry trends.Facilitate cross-team collaboration, acting as the primary contact for Marketing team communication.Data-Informed Approach:Develop strategic briefs based on insights and collaborate on defining KPIs.Lead campaign debriefs, capturing actionable insights.Teamwork and Communication:Collaborate with teams to refine campaign performance and manage project management within the Marketing team.Monitor and manage deadlines, identifying and resolving potential roadblocks.Managing a cross-functional team responsible for mitigating a pricing notification error, reducing the loss from over $200k to $105k.Reporting & Internal Communication:Directly report to the CMCO, overseeing Marketing team presentations and managing campaign Confluence pages.Process Improvement:Establish and refine GTM processes for campaigns based on feedback and evaluations.

Responsible for leading global social media strategy and execution for best-in-class SaaS email design builder, including analytic- and audience-driven strategies.Overhauled social media strategy, leading to 10% YoY growth.Project campaign lead as needed, driving cross-channel and cross-departmental initiatives.Webinar host, responsible for demonstrating hosted Beefree product and answering product questions and demoing the product live.Acting as gate check for multiple marketing assets, ensuring they're 100% accurate and to the brand standard prior to publishing or distribution.Managing evolution of influencer and ambassador program.Responsible for creation and presentation of some Marketing team presentations to the larger company, including leadership.

Manage daily owned social media calendars for all channels, with more than 1 million combined followers, including asset planning, copywriting, and light asset editingSpearhead shift to digital, including launch of TikTok account with 1.5 million likesIncrease Instagram account followers by 150 thousand and maintained industry-leading engagement rateTravel to and execute social media coverage of key hockey events, asserting BAUER’s position as a leading brand within the spaceWork with internal teams on short and long-term go-to market strategies, championing the social-digital experience and owning organic and influencer social media strategyAdvocate for social media best practices throughout the campaign asset development process, monitoring quality and delivery dates, and making adjustments where neededRemain current on the social media space, including emerging platforms and platform updates, competitor performance and the hockey digital ecosystemLiaise with athletes and influencers on content creation to support product and brand goals while expanding our audience, including authoring project briefs and researching new influencersProvide regular analytical analysis of owned organic social media platform performance to senior leadership, using insights to support campaign and overall platform strategies

Responsible for writing game recaps in a timely fashion after the conclusion of every Chicago Wolves game.Crafting both editorial and news pieces for TheSinBin.net on a regular basis.Interviewed players and coaches for both post game content and other pieces.Live-Tweeting Chicago Wolves games from @SinBinWolves Twitter account.Posting content on all owned TheSinBin social channels, including a revitalization of the brand's Instagram account. Leveraging large amount of team photographers across multiple teams/leagues. Posting engaging and unique content on a regular basis. Ensuring professional standards are met across all channels and brand voice is being followed.

Engaging with passengers across multiple platforms on a daily basis.Identifying possible opportunities for the company from a PR standpoint.Using empowerment to affect passengers' experience with United in a positive light.Working in a crisis management capacity to identify and solve potential issues before they escalate.Noticing and reporting trends.

Large-scale social media account management.Directly interacted with fans on all of McDonald's social media accounts following the McDonald's brand voice.Ensured all replies adhered to brand Rules of Engagement.Identified any content related to the McDonald's brand which did not reflect favorably upon the company.Worked directly in a crisis-management capacity during McDonald's Szechuan Sauce campaign in October of 2017.

Assisted Communications Director with miscellaneous graphic design tasks.Interviewed players and produced exclusive online content. Interacted professionally with players and members of the media during game days to assist Communications Director as needed.Crafted content for the team Instagram, Snapchat and Twitter. Interacted with fans during games to ensure a high quality of fan satisfaction.Co-created a plan to improve the Missouri Mavericks social media relationship with fans.Created Gifs in Photoshop and through other video editing software for use in social media.

Managing $330,000 monthly in Google AdWords.Negotiating a contract with Pandora for a leading national hospital.Negotiating $75,000 in other assorted media buys across the United States.Create paid social posts to draw traffic to nonprofits.Work with paid media clients to improve year-to-year donations.

Wrote original content at the conclusion of sporting events.Ran all Twitter content for Mid-­Missouri’s leading high school football coverage (@KOMUSports).Composed, posted and advertised through social media KOMU’s high school football Play of the Week poll, which increased interactions 300% over the previous digital producer.Ensured team pages are updated correctly with scores and highlights immediately after events.Instructed reporters how to better produce content for a social-­first world.Monitored and posted content to KOMU News accounts.Assisted with award-winning digital 2016 election coverage.

My responsibilities include combing through the iNews rundown in order to locate both NBC and CNN video to be utilized in newscasts. I would then take these videos, and, using Avid Newscutter and Avid Interplay, edit them to the specifications of the producers. This often also included splicing together my own videos from stock footage and adding special effects to videos in order to achieve the desired results.

I am responsible for content creation and distribution via social networks. Additionally, I am tasked with growing the startup company's brand equity through social media. I independently researched and crafted a plan to increase Facebook interactions, resulting in numerous posts surpassing 6,000 interactions.

Responsible for maintaining cleanliness standards and making sure all items were prepared to meet or exceed customer expectations. POS use. Opening and closing money duties. Conflict resolution both among employees and with customers.

I wrote both assigned articles and freelance articles about the NHL, focusing primarily on the Chicago Blackhawks. In addition, I was selected to be a part of the 2012 Free Agency Coverage Team.