Samantha O. Email & Phone Number

Chicago, Il, Us

• Design and build mobile-responsive email templates for World of Hyatt member audience size of 10M+ subscribers, implementing mobile-first design principles, HTML/CSS proficiency, and dynamic content integration to optimize user experience and ensure adherence to brand and email accessibility guidelines• Introduced a transformative Quality Control (QC) process, elevating email campaign quality standards and conducting successful cross-platform and browser testing to ensure precise rendering• Collaborate across marketing, data, and project management teams, ensuring alignment with project goals and objectives for comprehensive and successful email campaign execution

Stamford, Connecticut, Us

• Managed the retention and acquisition email marketing strategies for our subscription membership business GolfPass, which includes planning, audience segmentation, testing, deployment, delivery and reporting of metrics for an audience size of 1.1 million subscribers• Monitored campaign performance and utilize A/B testing of subject lines, copy, images and frequency in order to optimize channel engagement• Analyzed email campaign results on a weekly basis, including deliverability, open rates, click through rates and conversion, and present significant results to executive leadership for strategic decision making

New York City, Ny, Us

• Managed a portfolio of 35+ top-tier accounts serving as the main point of contact for all digital marketing needs, utilizing email marketing, social media marketing and websites, while enhancing their online brand presence by optimizing listings and responding to reviews• Fostered 75+ relationships with key stakeholders across portfolio, resulting in a 90% client retention rate• Created client-facing quarterly report templates used across account management team to showcase value and results of marketing efforts to clients and internal sales team, increasing partner adoption and upsells• Streamlined account management team workload by leading time management tip workshops, creating a library of graphic design resources and serving as our Canva account lead• Collaborated cross functionally with Sales, Implementation, Support and Product teams to advocate for clients, understand their goals and drive successful adoption

New York City, Ny, Us

New York City, Ny, Us

• Calculated pricing strategies and created inventory matrices for 400+ courses of GolfNow.com’s barter business within the Mid-Atlantic and Midwest regions, achieving 7% growth in same-store revenues • Budgeted weekly revenue reports to distribute to upper management for strategic decision making

Bluffton, South Carolina, Us

• Composed 20+ blog posts for the company website and social media regarding local real estate trends, tips for buying new homes and local real estate listings• Collaborated with the Media and Communications Director to develop content strategy and create an effective social media content calendar • Ensured copy was clear and consistent with the company’s brand voice

Hilton Head Island, South Carolina, Us

• Researched and composed a newsletter to be distributed to 20K+ subscribers weekly that detailed relevant golf news, interviews, and golf course highlights• Collaborated with the Senior Editor to develop content ideas and ensure compliance with editorial standards

Bachelor Of Arts (Ba), English Literature, Minor In Communication Studies

Education record