Long-term consulting projects with B2B technology leaders. Clients include:• Marketo (Adobe) - Hired by former CMO. Built the Influencer and C-level tracks (x40 sessions) for annual user event; led content strategy, speaker selection and prep through to event. Rated #1 by attendees. • Bluewolf (IBM) - Led PR (interim) through Salesforce consultancy's acquisition by IBM. Also boosted performance of programs for thought leadership and CEO visibility.• Jivox - Hired by former CEO. Replaced AdTech leader’s PR agency of record, and grew earned media 220% within first year.• NXP Semiconductors - Led Americas PR (interim) for top 10 semiconductor manufacturer, including media strategy at CES. • Model N - Led PR strategy (interim) for Revenue Management SaaS provider, as well as day-to-day program execution. • FUTR - Hired by former CMO. Supported initial public launch of EdTech startup.

Built company's first communications function. Led storytelling, thought leadership and market narrative which elevated LeanData's profile (and formalized a new category around the problem it solves) in B2B SaaS market. ∙ Executed world's first study on RevOps with 2.5K sales and marketing leaders (2020)∙ Repositioned LeanData as a "tech stack essential" for growth (2020)∙ Achieved Gartner's recognition of LeanData's software category (2020)∙ Established LeanData's category on G2 (2021)∙ Recognized by Gartner as a Cool Vendor (2021)∙ Executed largest post-pandemic study on state of GTM automation (2022)

Rejoined ABB to help raise external profile of Enterprise Software. (Acquired by Hitachi in 2019.) Rebuilt programs for employee / executive communications, analyst relations, thought leadership and customer advocacy. ABB is a global technology leader in electrification and automation with operations in 100+ countries and 105,000 employees.

Replatformed Jive's PR strategy, which led to share-of-voice surpassing competitors VMware, SAP, Salesforce and IBM in key markets. Supported employee communications, including all-hands meetings and executive communications. Implemented company’s first employee-engagement benchmarks. Also launched company's first CSR program. Under this initiative, Jive became the fourth software vendor (alongside Microsoft, Salesforce and Symantec) to join the Clinton Foundation's Job One youth-employment program.

Promoted by CMO. Spearheaded global communications during which ABB's media share-of-voice exceeded competitors GE, Siemens and Schneider in key market segments such as Smart Grid and Asset Health.

Promoted by CSO. Led internal and external communications for ABB's global enterprise software group. Unified communications across disparate software businesses and realigned programs to support ABB’s business goals.

(Formerly Mincom) Hired to elevate profile of ERP software leader in global energy market, directly supporting its acquisition by ABB.

Recruited by former CMO to raise profile of pre-IPO SaaS business. Within one year, achieved 3x greater earned media and 5x greater CEO visibility than closest competitor, implemented a robust thought leadership program and won 13 industry awards. According to Gartner (2008): “Xactly has gained an unusual level of exposure disproportionate to its size.”

Promoted by CMO. Led global PR program, managing in-house team and external agencies. Drove executive visibility for incoming CEO, delivered thought-leadership campaign on data integration's move to the cloud, and successfully launched most significant release of flagship product in company’s history.

Promoted by President. Grew earned media coverage by 700%, increased customer visibility by 600%, doubled the number of industry awards, and secured corporate profiles in Business Week, Forbes, Investor’s Business Daily and Financial Times.

Established Informatica's first PR function prior to IPO.

Member of Enterprise Software team at Silicon Valley’s top tech PR agency, with primary accounts NeXT (Steve Jobs), Network Associates and Geoworks.