Sam Ruiz Email & Phone Number

At Aureo, we believe that you should work with people that give a damn 🔥 We connect brands with vetted and value-aligned freelancers in the digital, marketing, and creative space.

Tgthr Collective is a growth and impact partner for purpose-driven businesses. We're passionate about building a radically better future. We partner with purpose-driven businesses to accelerate their growth while maximizing impact.

Chicago, Il, Us

Durham, Nc, Us

Durham, Nc, Us

Businesses across the consumer products and life sciences industries partner with Clarkston Consulting to enhance strategic decision-making, improve operational efficiency, implement new technologies, and promote business growth and market diversification. Leveraging deep functional and industry expertise, our people discover, design, and deliver solutions that fit your business, your goals, and your future. At Clarkston Consulting, your purpose is our purpose.

• Freelanced as an Associate Media Director for brands in the travel, home goods and QSR industries across a variety of agencies• Onboarded new clients and developed reporting strategies, cadence and templates• Managed client relationships and trained team members on best practices• Crafted media strategy and vetted partners including content partnerships, programmatic trading desks and ad tech vendors (such as DMP solutions)• Additionally worked as an independent freelance influencer marketing, digital marketing and content creator for brands and startups. Clients include: Loew's, Novotel, The Seeker Wines, Peru Eco-Camps, Rothy’s, The Elegance Collection & more

• Founded ad tech/data company, Well Traveled, focused on using NLP to increase value of data points and go beyond clickstreams - identifies intent earlier in the path to purchase• Acted as product manager and oversaw build of tech stack utilizing Meteor, react.JS, keen.io and AWS• Recognized as a top-startup by AdWeek in 2017 – presented at AdWeek• Created fundraising materials (pitch decks, P&Ls) and presented to VCs and executive-level potential partners• Secured data partnerships with dozens of publishers and Neustar (valued at $500K annually)• Hired and managed data, marketing and management teams • Became expert in travel industry and travel path-to-purchase; invited to attend and pitch at various conferences (Skift, Phocuswright, EyeForTravel, Travel Tech Con, Travel Pitch Night, etc)

San Francisco, Ca, Us

- Led programmatic efforts for biggest US account (Toyota) across multiple agency partners (regional, direct and multicultural teams)- Managed client services and agency relationships across Quantcast teams, agency partners, and clients- Planned programmatic efforts for regional and national buys, increased QoQ spend by 15% from Q1 to Q2 by implementing upper funnel media tests and increased viewability for account by 28% while maintaining DR goals

London, Gb

• Worked on various verticals including entertainment (Universal Music Group) and home furnishing (Tempur + Sealy)• Planning lead with agency media trading desk to develop new tactics and approaches, resulting in a 35% increase in conversions YoY• Worked directly with traditional media team, creative and PR agencies to plan and execute integrated campaigns • Oversaw implementation, tagging and creation of DMP with the agency trading desk• Trained and mentored multiple planners and assistant planners on a day-to-day basis• Experience with programs such as Nielsen OBE, eTelmar, Conversant Ad Server, Google Analytics

London, Gb

• Worked on a variety of verticals including finance (Discover, Grant Thornton), CPG (ConAgra) and beauty (Revlon)• Created and executed custom content strategies around key events such as the Discover Orange Bowl and Red Carpet Events• Managed relationships with the agency trading desk and various creative and PR agencies• Monitored campaign performance and implemented optimizations to ensure all campaign KPIs were met• Led video strategy to reduce waste by increasing online GRPs to increase reach of younger audiences and decrease frequency of older audiences• Experience with programs such as DART, Prisma, MediaTools, ComScore, Kantar and Nielsen OCR, MRI

Master Of Arts (Ma), Public Relations

Bachelor Of Arts, Interdisciplinary Humanities

Study Abroad, French Language, Literature And Culture