Ambassador and active contributor to marketing industry challenges, committed to improving the value of marketing. Initiatives include: Brand as Performance, Return on investment, AI in Marketing

Transformed global media practice to be more modern and agile, yielding higher impact and better performance to drive short and long term growth through:a) Intentional and impactful plans driving Brand Awareness through Demand Generation - Smarter global brand programs with focused strategy, media & creative - Significant transformation of performance media practice and integrated marketing, yielding smarter programs across media and contentb) Initiated global agency review and successfully led global agency AORs to better meet needs of the business c) Increased measurement sophistication across the board to show investment impact to the businessResponsibility included:- All paid media across 30+ markets, including: Superbowl, Search/SEM, Social, Content Syndication, OOH, Print, Audio, Video- Global Sports Sponsorships: lead management and oversight including strategy, negotiation, implementation and deep integration with creative, content, digital, events and ambassadors. This includes Formula 1, BVB/Bundesliga, The Memorial and The Masters Golf Tournaments

Media team lead, including team management, strategic media plan stewardship, and successful agency pitches. Design and development of first global agency client model for C3.ai.High level of collaboration with Creative, Content and Design teams.

Led and managed agency, contracts and all paid media efforts.Launched new Brand Creative agency across organization, including revamped operations and training initiatives across marketing org.

Independent advisor/contractor during cross country moves and hand's on mom yearsSupport localized and boutique brands including Oliver Guide, PlummNYC, Moretran, BeautyCounter

Media and Strategy LeadershipHigh level of collaboration with Account Planning and Creative TeamsLed all media strategy and business for clients including Intel, HBO, PG&E

Media Director for all clients including Taco Bell, Levis Strauss & Co, Hilton Family and Compaq.Led agency through digital media expansion and drove integration across media and creative teams.Executive team managing strategic direction for agency.

Core team responsible for the global launch of Starcom, out of Leo Burnett.Global media management and principal client lead for The Coca-Cola Company and Kellogg's AORs.

Where it all began.Started in NYC, and expanded overseas to Europe where I led all media clients across Central and Eastern Europe.Clients include: P&G, Norelco, The Coca-Cola Company, Mars