Samantha Duffy Email & Phone Number

New York, NY, US

South Shields, Tyne And Wear, GB

New York, NY, US

The Woodlands, Texas, US

• Executed marketing efforts for the Seaport District and its entities through customer database utilization, including 90,000+ organic subscribers and 80,000+ targeted New York residents, resulting in a year over year.
• Developed a tier of consumer audiences through data measurement tools to target omni-channel campaigns utilizing organic, paid, and shared media channels
• Managed content calendar for the Seaport District’s digital channels by creating a custom spreadsheet outlining priorities of business units, tenants, upcoming events, editorial articles, and sponsorship requirements.
• Created campaigns and managed ongoing events based on seasonal and social happenings such as World Pride, Yappy Hour, and New York Fashion Week that served as opportunities for customer engagement and retention through.
• Produced The Seaporter, an editorial magazine that was distributed to hotel partners, residential buildings, and local businesses showcasing seasonal offerings, interviews with notable business owners, and articles to.
• Supported Director of Marketing in managing marketing budget of promotional items, content development, and advertising

• Worked with clients on business strategies, digital content management, customer engagement, social media campaigns, and print advertising

New York, NY, US

• Led digital marketing for clients through paid advertisements, social media strategies, and content curation
• Measured key performance metrics including website traffic and conversion to better optimize digital campaigns
• Oversaw all digital projects by establishing project timelines, acting as the point of contact for clients, managing design and development teams, and ensuring completion of project scope
• Managed social media and email newsletters for internal corporate communications as well as for select clients
• Executed on asset management and content population in Wordpress and Shopify on an ongoing basis
• Consulted on best practices in Shopify that lead to increased conversion rates, unique visitors, and overall brand awareness

New York, NY, US

• Managed social media and email newsletters internally and for select clients
• Created and organized assets for clients future launches
• Managed the internal team’s schedule and created project timelines

New York City, New York, US

Social Media Content Manager charged with developing and promoting the Laura Siegel brandRecommend social media marketing strategies through Instagram and Facebook to maximize brand exposureEdit and update online marketing videos to refresh and maintain brand awarenessTrack brand exposure through web traffic and social media analyticsResearch and develop.

Selected as an intern for the industry’s most notable fashion showcasesAttended and assisted in NYFW shows by greeting and checking in guests, arranging seating charts, and organizing gift bagsAssisted account managers with day-to-day projects leading up to NYFWFulfilled press requestsDemonstrated reliability in a fast-paced, high-pressure environment

Bachelor Of Business Administration (Bba), Strategic Design & Managment

Education record