Samantha (Sam) Needham Email & Phone Number

Austin, Tx, Us

San Mateo, California, Us

SurveyMonkey is a leading global survey and forms platform, trusted by millions of organizations and individuals to help them uncover insights about their customers, employees, and prospects. Report to Head of Global MarketingAll the good stuff: Top of Funnel, Web Strategy and Growth, CRO, CMS Platform, Experimentation, SEO, Localization, and Digital Experience

San Mateo, California, Us

I lead our global website, content platform, and global SEO powered by an amazing team of product managers and marketers. Since joining, I’ve reestablish the web and SEO function setting a strategic vision and multi-year product roadmap for our digital experience that drives growth.

Santa Clara, Ca, Us

Silicon Valley Bank, a division of First Citizens Bank (March 2023), provides commercial and private banking to individuals and companies in the technology, life science and healthcare, private equity, venture capital and premium wine industries. Reported to the Head of Growth Marketing.⌲ Set strategic vision and multi-year roadmap to build marketing products, capabilities and digital experiences that drive growth through functions of Marketing Technology, Operations (Process, Automation, and Program Mgmt), Data, Analytics, and UX Design⌲ Led marketing organization of 50+ staff supporting SVB’s entire global organization scaling from ~75B to ~212B in assets 2020-2022⌲ Directed multi-million dollar annual budget inclusive of business case development, senior leader buy-in, championed strategic enterprise-wise change initiatives with partnership across Marketing, Product, Data Engineering, Architecture, IT, Sales Ops, Privacy, and Risk⌲ Grew and matured Marketing Analytics practice from zero to highly trusted SMEs involved in marketing strategy developing measurement frameworks, support experimentation and personalization, dashboards, campaign insights and marketing attribution⌲ Responsible for advancing GTM acquisition through improving lead scoring, quality, stages, and funnel tracking⌲ Delivered innovative technology solutions, through management of 50 MarTech products and MarTech CoE of product directors, managers, and developers guided by target state architecture, capabilities map, on-going health assessments, backlog of feature enhancements, vendors and stakeholders partnerships⌲ Led Agile Marketing Transformation with agile coaches, central Enterprise Agile team, and agency support to stand-up 8 pods; responsible for newly formed program management team of agile scrum leads and project managers⌲ Created the first in-house Marketing UX team focused on design strategy, UX research, execution and design system partnering with CX, Brand and Product

Santa Clara, Ca, Us

⌲ Pioneered digital strategy and vision, managed digital marketing channels (SVB.com, Email, Paid, Organic Search), digital campaign execution and insights, marketing automation, and marketing technology productsTeam:⌲ Scaled team to 25+ with 5 directs increasing talent pipeline and strengthened in-house talent Budget:⌲ Administered multi-million departmental budget within 5% of target ⌲ Responsible for mix of agencies, partners and vendors; Negotiated $1.2M+ cost savings by insourcing agencies and streamlining tech investmentGTM and Growth:⌲ Tapped to drive product marketing acquisition strategy for SVB Go inclusive of client research, business case creation, journey and service design-mapping in partnership with CX, Product, and Early Stage sales team⌲Increased Start-up banking lead growth by 60%+ due to new organic and paid search program, digital experience and form optimization⌲ Founded SEO program resulting in a 31%+ increase YoY in users from organic, and 20%+ increase in leads YoY (last click attribution)Product Management:⌲ Pioneered the first agile pod as the product owner running scrum ceremonies (retro, demo, backlog refinement, daily stand-ups) and presented to senior leaders; led to adoption of agile across Growth Marketing⌲ Launched upgraded SVB.com experience with Optimizely DXP (Azure) and new feature enhancements resulting a 165%+ YoY increase in leads⌲ Garnering a 23%+ increase in subscribers; improved UX with new global email subscription center and decreased risk with OneTrust consent management integration ⌲ Increased website UX and improved speed to market with SVB’s first design system (35 templates, 43 elements)⌲ Implemented Splash, event marketing platform, supporting 1,000+ events annually plus other MarTech products⌲ Protected brand through continual investment in security, regulatory compliance including GDPR, and risk mitigation; instated global processes for consent management and privacy, reducing UK risks by 62%

Santa Clara, Ca, Us

⌲ Managed newly formed in-house creative and digital team of 5, plus contractors; supervised internal and external creative agency work in marketing, content, graphic design, digital marketing, web, and email⌲ Tapped to establish Digital & Marketing Technology teams after two months in role

Austin, Texas, Us

Upland Software is a leading provider of cloud-based enterprise SaaS work management solutions, empowering organizations to streamline their operations and improve collaboration and productivity. Reported into the VP of Marketing.⌲ Responsible for digital marketing strategy and product roadmap for uplandsoftware.com, partner sites and landing pages, reviews, marketing automation and email, search engine marketing (SEO/SEM), chat, and analytics ⌲ Member of M&A team responsible for strategy and integration of multiple SaaS acquisitions MarTech stacks⌲ Increased sales effectiveness using automation, site optimization and chat. ⌲ Managed agencies relationships, outside resources, and internal coordination between teams ⌲ Stack: WordPress, Google Analytics, Marketo, Salesforce, SEMrush, and othersAwards: Rookie of the Year

I built Webalicious Designs, a boutique agency that helped SMBs in a range of industries from retail to professional services drive revenue through innovative digital products and digital marketing.⌲ Provided digital marketing and business strategy, product management, digital and content marketing, product marketing, software development, analytics, creative and design services for small businesses and solo-entrepreneurs ⌲ Responsible for proposals and contracts, project plans, budget and team management⌲ Manage and coordinated across several freelancers in Dallas/Houston/NYC to create digital solutions⌲ Oversaw enhancements to the CMS engine including twitter API integration, message board enhancements, and shopping cart features for Netsential⌲ Develop a golf social networking site in .net as well as various ad hoc development projects for Netsential⌲ Stayed current on digital trends, low-cost tools and techniques to drive growth with small budgets

Gb

PwC Advisory offers a range of advisory services, including management consulting, risk management, digital transformation, and mergers and acquisitions, tailored to meet the unique needs of clients across various industries. Reported to the Sr. Marketing Director, Advisory. ⌲ Drove digital transformation multi-year roadmap to transform our website, search, and social presence for US Advisory⌲ Hands-on involvement in requirements gathering (BRDs & TRDs), A/B testing, and deployment of various AEM templates and functionality ⌲ Led the US Advisory social strategy for over 100+ major thought leadership launches and events ⌲ Key influencer to create internal culture of data-influenced decision making and UX testing⌲ Presented regularly to large groups and leadership in person and virtually⌲ Stack: Adobe Experience Manager (AEM), Adobe Analytics, UserTesting.com, Balsamiq, Invision, Jira, CrazyEgg, Radian6, Brandwatch, Spredfast, Hootsuite, Conductor

Round Rock, Texas, Us

Dell OEM is the #1 provider of customized technology solutions, partnering with businesses to design, develop, and deliver innovative hardware and software solutions across 40+ verticals. Reported to the Executive Director Global Marketing.⌲Led Digital Marketing for Dell OEM generating several million dollars of influenced annual sales pipeline through digital content and lead generation⌲Oversaw entire digital portfolio including social, blogging, video, lead gen, websites, microsites, SEO, and SEM ⌲Led content strategy and execution producing over 200 blogs and 80 videos ⌲Owned the product strategy and vision for buildmybezel.com and blog.delloem.com⌲Worked with several cross functional globally distributed teams and multiple agencies across design, marketing, analytics and engineering to launch campaigns and support multi-lingual sites⌲Stack: Salesforce, Eloqua, Custom apps in .NET, Wordpress, Sprinklr, AdobeAwards: Dell OEM Marketing of the Half 2012, 2014

Austin, Tx, Us

Tripeezy, a pre-seed travel startup, provided customizable, electronic travel guides focused on affordable local hot spots and off the beaten path options to young travelers. ⌲Developed product strategy and roadmap as well as managed admin site rollout with engineering partners⌲Assisted with Tripeezy’s marketing, business development, hiring, operations and financial functions

Coppell, Texas, Us

Brink's, Inc. is a global leader in secure logistics and security solutions, specializing in the transportation, storage, and management of valuables for retail and financial institutions. Reported to Head of Global Marketing & Communications⌲ Responsible for launching the company's first intranet (Brink’s Global Portal) from concept to deployment and management for 3,000 users in three languages ⌲ Oversaw the art direction and UI for the portal as well as for the entire marketing campaign that included launch kits, html emails, one-pagers, video, micro-sites, website content, multilingual content, and more.⌲ Managed a cross-functional team of (6-10) developers, country representatives, IT, business, and consultants⌲ Regularly communicated status and strategy to executive team and country leaders⌲ Built iDeposit digital product to better track cash deposits from store to Brink’s facilities

Coppell, Texas, Us

⌲ Assisted in the redesign and art direction of www.brinksinc.com and www.us.brinksinc.com⌲ Helped grow marketing team (300% growth) by assisting with resume review, interviewing, and hiring⌲ Managed various research projects including website development, html emails, online collaboration, marketing analysis, market potential study, quarterly competitive review and new product research studies

Coppell, Texas, Us

⌲ Coordinated with content writers, designers, print house, business units and legal to create a variety of web, interactive and print materials including but not limited to: html emails, e-cards, tradeshow demo cds, product cds, sales collateral (print and online), website content, holiday gifts, research projects, and more⌲ Presented to the sales organization and worked closely with product line and sales executives to produce marketing materials supporting sales initiatives⌲ Participated in strategic planning of marketing projects based on priorities, budget, and limited resources

Coppell, Texas, Us

⌲ Presented interactive presentations synthesizing SWOT analysis of competitors, current market segments, growth opportunities, and market trends⌲ Helped layout new innovative website design, exhibition and sales multimedia Flash presentations, print materials, and photographs to re-establish core company values and brand ⌲ Compiled, tabulated and synthesized data on 5 major armored carriers and cash services competitors, the top 50 largest financial institutions, and the US monetary supply and cash usage trends⌲ Reduced prospect RFP turnaround time by building pricing automation with new nationwide pricing database of 150 branches and ~43,000 ZIP Codes

Dallas, Tx, Us

I managed the SMU Office of Development telemarketing center. As a manager I was responsible for hiring and managing from 5-20 callers nightly. I helped develop strategies to engage and motivate telemarketing callers, respond to difficult callers, and continual training for the team.

Netsential.com builds web products and sites that generate returns used by Fortune 500 companies, financial institutions, SMBs, associations, government agencies and schools throughout the US. ⌲ Provided user requirements analysis, creative design, and development support for enhancement of Web products (e-commerce CMS) accessed by over 200 companies ⌲ Contributed software engineering expertise in the development of 2 products through the software lifecycle, from requirements definition through successful deployment.

Ba, Psychology

Bba, Marketing