Samantha Reynolds Email and Phone Number
Washington, DC, US
Samantha Reynolds's Location
Washington, District of Columbia, United States, United States
Samantha Reynolds's Contact Details
Samantha Reynolds work email
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Samantha Reynolds personal email
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Samantha Reynolds phone numbers
About Samantha Reynolds
Samantha Reynolds is a Vice President of Political at Nexstar Media Group, Inc.. She possess expertise in political campaigns, politics, social media, grassroots organizing, political consulting and 17 more skills. Colleagues describe her as "Samantha is an incredible detail oriented leader. She learned very much in the long time she had been with the Romney for President campaign. It was an honor and an incredible learning experience to work under Samantha. Every day she expected the best of her staff. She was considerate and gave clear goals to me and others that reported to her. I would highly recommend her at any position she endeavors. I will always be grateful for the experience to work under her and the strong team in the RFP Digital Department."
Samantha Reynolds's Current Company Details
Nexstar Media Group, Inc.
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Vice President of Political
Washington, DC, US
- Website:
- nexstar.tv
- Employees:
- 4107
Samantha Reynolds Work Experience Details
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Vice President Of PoliticalNexstar Media Group, Inc.Washington, Dc, Us
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Vice President Political, Advocacy & AutomationThe E.W. Scripps Company Dec 2023 - PresentCincinnati, Oh, Us -
Senior Director Of National SalesThe E.W. Scripps Company Oct 2019 - Dec 2023Cincinnati, Oh, UsManaging the D.C. sales office which includes political sales for the Scipps enterprise and local media pay-for-performance Reporting directly to Chief Distribution Officer and overseeing a team of 34Crafted enterprise-wide political sales strategy at the start of 2023 that resulted in $1.5M additional investment into the D.C. sales officeResponsible for $526M in political revenue for the company through 2024 and $180M of pay-for-performance revenue Developed a political sales strategy and built the team for political CTV sales Expanded political sales to include Scripps network brands for local insertion in key political markets Grew the the pay-for-performance revenue from 3x since the start of 2020Handling the political forecasting for the 61 stations in 42 markets in the local media division Regularly brief C-Suite on the political landscape, including the Scipps family and Board Cultivating relationships with principles of top Democratic and GOP agencies, both linear and digital, to grow revenue Developed new relationships with national agencies to grow our pay-for-performance businessCreated new SOPs for both political and pay-for-performance to streamline processes and remove points of friction with the markets and agenciesBuilt relationships across the enterprise to introduce new sales initiatives and break down silos across teams
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FounderBattle Rhythm Strategies Nov 2017 - Dec 2023Battle Rhythm Strategies (BRS) offers strategic consulting that enables clients to build out their digital infrastructure and operations from the ground up. BRS is not a traditional full-service digital firm. BRS focuses on groups whose digital operations do not exist or are in their nascent stages and need an experienced senior digital strategists to guide them. What we call “digital” is overwhelming and sprawling, but it is a critical and often underutilized tool that BRS empowers clients to harness and integrate into their broader operation.Clients include U.S. Chamber of Commerce, The Prosper Group and Smart Media Group
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Senior Director Of StrategyAdvoc8 Jan 2018 - Sep 2019Charlotte, North Carolina, UsContribute to overall growth of the company by serving on the company management team Provide feedback on roles and responsibilities for current and future staff members across all teams Analyze and improve organizational processes and work to improve quality, productivity and efficiencyOperational development during a staff restructure Responsible for ensuring final products align with client objectives, messaging, goals and overall strategyIdentify, secure and maintain strategic partner relationshipsDevelop digital marketing strategies that can be integrated into new and/or existing client strategies Contribute to new business development through proposal development and networking on behalf of clientsLay the groundwork for a client services team and work across multiple teams to establish best practices for client services -
Chief Digital OfficerRepublican National Committee Dec 2016 - Nov 2017Washington, Dc, UsStaffed and ran the RNC Digital Department with a $5.2M operating budget Restructured the department at the beginning of 2017 and grew the staff to a total of 32Set up vote.gop to be an open source platform for online GOTV for the entire GOP ticketRaised a record setting $30,845,619 for the RNC and TMAGAC joint fundraising committee (JFC)Captured 279,690 new donors for the RNC and 239,210 for the JFC in 2017 Started the first RNC SMS programProgram launched in August and in two months had 60,157 subscribers and an ROI of 2153%Collected +2,194,709 new email addresses to grow the house file to 12,424,023Increased @GOP's Twitter following by 280,000 and @GOPChairwoman’s by 24,000 without using any paid advertisingProduced 30x more social content then 2015-2016 combinedSecured an unprecedented $1M for political online advertising campaigns in 2017Revamped how digital political advertising is budgeted at the RNCRevamped how content production and approval was managed at the RNC Set up Salesforce.com as the first CRM at the RNCEstablished Marketing Cloud as a long-term email sending platform solution for the RNC Successfully integrated testing and analytics programs across all the digital department divisions -
Deputy Digital DirectorRepublican National Committee Aug 2016 - Dec 2016Washington, Dc, UsManaged the $5M digital GOTV budget for the 2016 cycle Campaigns ran across 16 target states for absentee, early vote and Election Day turnoutApproved all creative and legal language for GOTV ad creative and GOTV email campaigns Oversaw the vote.gop project During the 2016 presidential election, vote.gop had 710,000 unique actions on the site.A post-election analysis found that visitors to vote.gop were 10-20 percent more likely to vote in November after they visited the site
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Digital DirectorRepublican National Committee Jun 2015 - Sep 2016Washington, Dc, UsDuring the week of Convention, we produced a record 61,623,952 impressions online, 211,032,582 video views, 2,841,286 interactions and 6,489,600 social media mentions for the Convention Launched a GOP Convention app in partnership with AT&T that resulted in 115,000+ total downloads Secured and managed all digital official providers contracts for the Convention which included Facebook, Google and TwitterDeveloped the overall plan and strategy to scale the digital operations prior, during and after ConventionThe digital department scaled from 8 staffers to a team of 68 during the week of the ConventionCreated processes for content creation, approval and execution as well as extensive training plans for digital staff and digital volunteers for the week of Convention. This was the first time the COA had a digital department so there was no previous ground work or archives to reference. Helped to integrate the digital operations through COA departments Assured digital operations are achieving key COA objectivesAccountable for all social media, email marketing and content updates on behalf of COA
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Director Of Account StrategyProsper Group Feb 2014 - Jun 2015Indianapolis, Indiana, UsWas a member of the Leadership Team and participated in defining the mission, vision and core values of the companyManaged the accounts team of 8 by prioritizing tasks, assured project deadlines are met and overseeing client communicationsCreated and oversaw the execution of online marketing strategies for corporations, non-profit organizations and political candidatesDeveloped and pitched new business proposals for potential and existing clients Set goals and objectives to help client build supporter lists, public awareness for their causes and driving participation in specific activitiesServed as the primary point of contact for a portfolio of client accountsDetermined the objectives of each client and developing the plans to execute themEnsured client expectations are set and met, and leveraging client satisfaction for future revenue opportunitiesConstructed internal processes to help improve workflow and effectiveness for meeting client needsProvided creative and strategic services to clients such as creating online advertising plans, data analysis, and social media Monitored the effectiveness of online initiatives and advertising campaigns to ensure optimal performance -
Digital ManagerGolinharris Apr 2013 - Feb 2014Chicago, Il, UsMonitored online media to identify real-time marketing opportunities on behalf of corporate brands and government agenciesTracked legislative issues and wrote weekly updates on behalf of clientsDeveloped and implemented digital strategies and messaging on behalf of clientsPitched and secured stories through online and traditional media outreachTranslated branding and key messaging points into digital properties for social media outreach and site contentProject management for multiple client’s digital initiatives including coordinating with designers and developersWrote and developed editorial strategies for new business proposals Utilized analytics and digitals tools to optimize client social media platforms including Facebook, Twitter, Tumblr and Instagram -
National Deputy Digital Field DirectorRomney For President Oct 2011 - Dec 2012Baltimore, UsRan the digital department’s field program which focused on strategic integration of political objectives such as voter contact, coalition, volunteer, state specific communications messaging and event turnout efforts Hired and managed a staff of 24 digital staffers total in Boston and each target stateStaff was responsible for managing day to day tasks such as data management, social media and website content creation and list-building for coalitions and the digital events and the state teamsSigned off on all political, coalition and event turnout emails, website content and social media postsAssisted with creating schedules, messaging and list appends for absentee chase and get out the vote emails Developed get out the vote plans for the website, social media platforms, applications and advertising during the primary and general electionResponsible for managing the field programs monthly online ad plan and budget Determined targets and messaging for list building, volunteer, persuasion, mobilization and get out the vote adsWorked with Digital’s Creative, Development, Content and Email teams to assure graphic, site, copy and email needs for political were metDeveloped list building initiatives for growing target state email lists, volunteer recruitment, event RSVPs and CoalitionsAttended the daily scheduling meetings for Governor Romney and Congressman Ryan to handle all digital scheduling requests and event planning Participated in weekly conference calls with the Political Director and State Managers to discuss the priorities to assure all efforts were consistentDesigned internal reporting methods for digital field and coalition staff in addition to daily voter contact reports to share with other departments -
Campaign ManagerKim Simac For Senate Jun 2011 - Aug 2011Taught a first-time candidate speaking and campaign skills needed for her to run in the Primary and General ElectionHandled debate prep, media inquiries and campaign trackersDeveloped the overall message of the campaign and oversaw all communications with the mediaDirected the rapid response strategy for the campaign Handled all digital assets of the campaign including creating and managing content for the website, social media accounts and email marketing effortsManaged the campaign budget and determined all campaign expendituresImplemented the voter turnout model developed by the Wisconsin Republican Party Hired the field staff responsible for voter identification and turnout Created and executed all fundraising efforts including building a donor file, fundraising events and donor solicitation$330,000 was raised in 2 months, $80,000 onlineFormed all campaign advertising strategies including TV, online, radio, mail and phones
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Junior Political AnalystTargeted Victory Jan 2010 - Jun 2011Arlington, Virginia, UsEstablished new processes for executing work on behalf of clientsSet up internal system to scale as the company grewWorked closely with clients and development teams to conceive of, create, and build various websites and microsites Executed comprehensive online advertising plans for list building, fundraising and awareness for numerous clientsImplemented online fundraising plans for political campaignsWrote campaign fundraising emails and set up online donation accounts through Piryx, Blue-swarm and CMDIResponsible for overseeing content for all client social media accounts and websitesSet up email lists and accounts for fundraising and political messaging for multiple campaigns and advocacy groupsConstructed client reports for web traffic, list building, online fundraising and ad performanceManaged a statewide absentee ballot data collection effort for mail and phone vendors in Ohio and Florida -
Absentee Ballot DirectorOhio Jobs And Growth Aug 2009 - Nov 2009Issue 3 passed with a margin of 200,000 through winning the absentee/early vote 2.7 million live phone calls were made andd 600,000+ were Absentee chase callsDirected operations for staffing/running phone banks across the stateConstructed and implemented the Absentee Ballot ProgramCollected and utilized Absentee Data from the 88 Board of ElectionsConsulted with the campaign mail vendor for Absentee mail piecesWrote Absentee and GOTV phone scriptsLoaded data and pulling lists/reports from the VOIP phone servers for the state field officesOrganized target lists for the campaigns ID and Standard turnout efforts, AB Chase calls and GOTV Planned Grassroots efforts to increase Absentee Turnout
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Assistant ConsultantCommunications Counsel Jun 2009 - Aug 2009Managed daily updates to clients social media accountsWrote blogs for clientsCreated walklists and voter target lists for candidatesMade campaign finance reports for candidates and clientsHandled public record requestsPerformed opposition research
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Political Education And Micro-Targeting AssistantOhio Republican Party Jan 2009 - Aug 2009Collected county voter files from 88 county Board of ElectionsEstablished contacts with each Board and identified their voter registration systemsEdited manuals for Political Education SchoolsAttended training schools for New Media and Voter VaultOrganized and recruited for College Republican Training Seminar Constructed a College Republican Training Manual
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Regional Absentee Ballot DirectorOhio Republican Party Aug 2008 - Nov 2008Established a system for collecting absentee data on a daily basis from 44 of Ohio’s 88 County Boards of Elections. The system would be replicated in future election cycles Collected more data than any previous election cycleSecured public information request and payments for absentee data Successfully secured absentee data in a convenient form for uploadingUploaded all data collected into the Ohio Republican Party voter database on a daily basisSecured and trained 44 county absentee ballot coordinators
Samantha Reynolds Skills
Political Campaigns
Politics
Social Media
Grassroots Organizing
Political Consulting
Digital Strategy
Fundraising
Political Communication
Blogging
Social Media Marketing
Political Science
Public Policy
Staff Management
Online Advertising
Editing
Elections
Digital Marketing
Google Analytics
Project Management
Data Analysis
Web Analytics
Budget Monitoring
Samantha Reynolds Education Details
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The Ohio State UniversityPolitical Science And History
Frequently Asked Questions about Samantha Reynolds
What company does Samantha Reynolds work for?
Samantha Reynolds works for Nexstar Media Group, Inc.
What is Samantha Reynolds's role at the current company?
Samantha Reynolds's current role is Vice President of Political.
What is Samantha Reynolds's email address?
Samantha Reynolds's email address is sa****@****orp.com
What is Samantha Reynolds's direct phone number?
Samantha Reynolds's direct phone number is (202) 863*****
What schools did Samantha Reynolds attend?
Samantha Reynolds attended The Ohio State University.
What are some of Samantha Reynolds's interests?
Samantha Reynolds has interest in Politics, Movies, Campaigns, History.
What skills is Samantha Reynolds known for?
Samantha Reynolds has skills like Political Campaigns, Politics, Social Media, Grassroots Organizing, Political Consulting, Digital Strategy, Fundraising, Political Communication, Blogging, Social Media Marketing, Political Science, Public Policy.
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