Samantha Pestana Email & Phone Number

State Of São Paulo, Brazil

São Paulo

• I built and structured the "big brands relationship" department with the objective of opening up new revenue opportunities;• I manage the continuous development of the Corporate Division, contributing to the growth of the company's portfolio; • I focus on efficiently managing resources and teams, to boost positive results in revenue and performance;• I continuously explore opportunities to expand our reach in the corporate segment, identifying new potential clients and developing strategic partnerships;• I conquered important contracts with market leaders' brands, consolidating Mobiauto's presence in the segment;• I lead the execution of innovative content projects and leads generation, ensuring that our strategies are aligned with the latest tendencies in the sector; • I work on the constant evolution of our product's narrative, in order to maintain our outputs competitive and relevant;• I continuously optimize our sales practices, incorporating market feedback and adjusting our approach to guarantee consistent results;• I contribute to the strategic acquisition of new key clients, using negotiation abilities and deep knowledge of the client's needs; • I develop and constantly upgrade personalized sales material, adapting them to the specific needs of each corporate client;• I encourage effective communication, assuring that our proposals meet, in a precise and efficient way, the client's and our company's expectations and requirements.

One of the founders of this non-profit community that has the goals of motivate, engage, support and capacitate its participants through daily activities, with subjects that permiates product and technology's universe.

São Paulo, Brazil

• Planning, guidance and control of the project and communication areas;• Prioritization of customer requests and product roadmap creation;• New business strategies to position the company as a generator of new opportunities;• Development of products with the creation, design and production team, all managed through agile methods;• Structuring, managing and prioritizing the backlog according to demand;• Project optimization by developing A/B tests, improving usability and user experience;• Discovery, identifying the customer's behaviors and pains;• Customer portfolio made of different market brands (health, beverages, food, packaging, education);• Partnership with major game tracking agencies, influencers and the education sector in the creation of projects;• Communication agility with stakeholders to optimize and align expectations;• Production directed to the customer's needs.

São Paulo, Brazil

• Management and development of an education franchise opening process;• Market research and data/user profile analysis;• Implementation of physical space, management of renovations, hiring of personnel, control of contracts and suppliers;• Training of new employees focused on the commercial and academic areas;• Achievement of target (break-even) earlier than estimated (Target: 12 months x Achievement: 6 months);• Reduction in churn, keeping 60% of the portfolio active in a pandemic context;• In the reopening, maintenance of retention and focus on conquering new students, returning to 80% of the pre-pandemic portfolio;• Talk to suppliers and employees, reducing the company's staff after changes in the business model;• Evaluation of monthly and annual metrics (MRRs, ARRs), market perspectives, value and usability risk assessments;• Monitoring the customer journey and reallocation of the team, suppliers and students to the franchisor.

São Paulo, Brazil

• Multidisciplinary team management;• Monitoring of customer experience through company contact areas (CS/CX);• Digital audience growth by 30% through the development of projects aimed at the company's main audiences;• Renovation of the company's websites, generating a 20% increase in hits in the first 3 months after launch;• Competitive Analysis;• Market analysis;• Backlog management and prioritization;• Product life cycle monitoring.

São Paulo, Brazil

• Coordination of the digital team in the composition of packages and projects;• Mapping and definition of team routines;• Identification and resolution of problems in projects, as well as in time management, with the prioritization of tasks to meet deadlines;• Strategic roadmap planning;• Management of digital campaign releases;• Application of training on new platforms;• Alignment of expectations with stakeholders.

São Paulo, Brazil

• Account management with major national and international agencies and clients;• Creation and participation in large customized projects;• Project development;• Data analysis;• Project monitoring;• Results analysis;• GTM Strategy.

São Paulo, Brazil

• Prospecting and acquiring new accounts from different markets;• B2B brand/customer portfolio management;• Negotiation of media packages and special projects;• Monitoring of campaign results;• A/B Test;• Product Growth Strategies;• Opportunity analysis.

Master Of Business Administration (Mba), Comercial

Comunicação Empresarial