Samantha Puma-Deegan Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Global

Melbourne, Victoria, Australia

Proud Digital Marketing Leader for Australia Post. Together with my team of talented channel specialists across SEM, Display, Affiliate, Social, Native, Influencer and Video, we're crafting always-on integrated marketing strategies, hunting down profitable audiences and learning something new every day.

Leading the charge for one of Australia's most iconic organisations, with a fantastic bunch of Social Media Specialists by my side. We're championing the voices of our diverse customer base, building better digital experiences and telling the stories of the People of Post.

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

- Brand guardian, responsible for brand experience and tone of voice- Develop and manage content marketing strategy incorporating social media, CRM, SEO, affiliate marketing and campaigns- Map out student life-cycle to identify content marketing opportunities - Engage with SMEs to ensure content is informed, tactful & appropriate- Demonstrate ROI using.

- Developed and led social media strategy aimed at student engagement, retention and lead generation- Responsible for performance, engagement and social listening reports - Managed social media team, and content & conversation calendar- Embedded social media into business using Salesforce marketing cloud- Developed social media guidelines, policies and.

Melbourne

- Content and community manager for 3 higher education business lines- Responsible for performance, engagement and social listening reports - Developed content calendars; scheduled and monitored all posts- Project managed custom YouTube channel build with DDB Melbourne- Spearheaded a series of campaigns, promotions and competitions

- Worked across SEO, Display Trading and Affiliate Marketing teams - Coordinated eDM, display and social media activity.- Briefed and coordinated the delivery of copy, video and design assets- Assisted with reporting and analytics using Google Analytics and Hitwise- Coordinated affiliate partners such as Telstra, Fairfax and MCN

- Engage with stakeholders across the business, to stay abreast of critical changes to products and services and communicate them back to the contact centre. - Participate in projects and initiatives as a subject matter expert. Ensure the needs and insights of the contact centre are reflected in final decisions.- Take learnings and action points and.