Samantha Ragland Email and Phone Number
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This little light of mine, I'm gonna let it shine.As the Vice President of Journalism Programs for the American Press Institute, I am a connector and a collaborator leading a talented department for five. We believe we can impact the longevity of local news, in whatever form that news takes. On a micro level, this work looks like leading API’s efforts to promote cultural transformation and business sustainability in media, helping news organizations serve diverse readers and communities more effectively.A Southerner to the core, I was a former leadership faculty member at The Poynter Institute. My portfolio included being director of Poynter's flagship Leadership Academy for Women where I let that light shine on some of the most talented women working in media around the globe. I launched a new leadership program for women who media, Lead with Influence, for women who lead products, platforms and processes — not people. And I also co-directed the Poynter-Koch Media and Journalism fellowship program, which serves up to 60 early-career journalists across disciplines every year. Formerly Director of Digital Content Strategy for GateHouse/Gannett Media’s Florida Group, I was responsible for growing digital audience and acumen across 22 newspaper markets through niche products, alternate business models and accessible digital training. I am an award-winning newsroom leader whose first mission is clear: to give my team wings. The second? To ensure my future children — and their future children — have a local news source to call their own. I am driven by the belief that my generation, and those that come after, deserve a local news source with integrity, vulnerability, transparency and longevity. Every day, I am part of the reinvention of local news.I earned a Master’s in Journalism from Syracuse University where I was a Goldring Fellow and a Bachelor’s in Creative Writing from Western Kentucky. I've been in the media industry since 2013, and prior to, spent nearly six years as an adjunct English professor.In 2021, I began serving on the University of Florida journalism school's student advisory board. In 2018, I was selected as a digital media consultant for the ONA Local Speakers Bureau. I have also served as Poynter Guest Faculty since 2018. I'm an active member of and coach for digitalwomenleaders.com after being one of 28 women chosen for the 2016 class of the ONA-Poynter Women’s Leadership Academy.
American Press Institute
View- Website:
- americanpressinstitute.org
- Employees:
- 26
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Senior Vice PresidentAmerican Press InstituteLake Worth, Fl, Us
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Interim Executive DirectorAmerican Press InstituteLake Worth, Fl, Us
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Vice President Of Journalism ProgramsAmerican Press Institute Sep 2022 - PresentAs VP of Journalism Programs, Ragland leads API’s efforts to promote cultural transformation and business sustainability in media, helping news organizations serve diverse readers and communities more effectively. She leads API’s journalism programs portfolio, including:The Table Stakes Local News Transformation program, Beyond Print, API’s work on diversity and inclusion in newsrooms and change management coaching for news companies of all sizes. She is also an industry-known thought leader on strategic management and trauma-informed leadership.
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FacultyPoynter Institute Mar 2020 - Dec 2022Portfolio: Director of the Leadership Academy for Women in Media - 3 programs a year for women who've been in media management/leadership for 5 years or less)Creator and Lead faculty for Lead with Influence - a leadership program for women in media who lead projects, processes and platforms — not people)Former Co-Director of the Poynter-Koch Media and Journalism Fellowship (2020-2022) - a yearlong program for early-career reporters, training them on journalism foundations, digital transformation and innovation, and leadershipAs part of my leadership faculty work with Poynter, I create custom workshops and training sessions based on newsroom needs. The most challenging of this work as been developing Poynter's mental health and journalist well-being curriculum, Hazards of being a Journalist and Leading through Stress and Trauma where I collaborated with clinical psychologists who specialize in trauma and resilience to develop the training. Other topics I teach on regularly include imposter syndrome, creativity and collaboration, managing remote teams and leading effective meetings. I also provide one-on-one coaching for news leaders across the world and am most often asked to coach on digital strategy, creating team culture, managing up and imposter syndrome. -
Director, Digital Content StrategyUsa Today Network - Florida Oct 2018 - Apr 2020Palm Beach County, Florida, United StatesUsing digital audience-focused news judgment and understanding mobile consumption habits, my regional content team was responsible for growing newsroom digital acumen through training and communication as well as for growing visitors to the 22 legacy newspaper websites of the Gatehouse/Gannett Florida Group. My all-woman, all-minority team thrived in content ideation and execution (including SEO) while also working across the department with our distribution and data/analytics teams to help our Florida newsrooms with their audience growth targets.In collaboration with award-winning reporter and historian Eliot Kleinberg, I managed the product launch of Florida Time, a history newsletter, in March 2019, which included a call-in radio show and became a successful template for other niche newsletter products. Its sister newsletter Think, Texas launched in Oct. 2019 with Austin historian Michael Barnes at The Austin-American Statesman.
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Manager, Digital StorytellingThe Palm Beach Post Feb 2018 - Oct 2018West Palm Beach, FloridaNew year, bigger focus. As the manager of The Post’s innovation team, my job is to explore the possibilities of digital storytelling for the Palm Beach County community. This talented team of 9 journalists (including digital reporters, tv reporters, videographers, veteran journalists and interns) is digging into immersive story presentations, long form video projects, audio storytelling for podcasts and even narrative, brand-focused newsletters. -
Manager, Digital Entertainment StrategyThe Palm Beach Post Jun 2016 - Feb 2018West Palm Beach, Florida AreaCurrently, I'm most responsible for growing a team of entertainment and dining reporters into digital strategists. Or as one of my reporters put it: It's my job to give the team wings. Aside from ensuring that my team thrives in the ever-changing digital space, and I challenge them to use new storytelling platforms, own their story distribution and test engagement strategies with both loyal and brand new digital audiences. Some other things I do on the job: Hold regular brainstorms around specific topics to challenge and diversify our coverage; edit stories with the mobile reader/viewer in mind; give constructive feedback on stories, story angles, photos, videos and live coverage; work with SEO and SEMrush data for long tail, story engagement; work with our digital advertising team on sponsorship and native ad opportunities around my team's "brand safe" content; help formulate the digital strategy of not just my entertainment team but The Palm Beach Post newsroom as a whole; create training programs and initiatives for the entire newsroom; hold digital strategy sessions with other content teams; and when I can, get out of the office to share the digital media gospel with young professionals, high school students, nonprofits, PR groups.
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Digital Content StrategistThe Palm Beach Post Jan 2015 - Jun 2016West Palm Beach, Florida AreaIn this super rad new position, I'm able to join my years of teaching experience with my passion for creative writing in a new space called Social Media. My primary goal is to oversee our efforts at reaching and engaging new audiences. On a daily basis, I work with content editors and reporters on the various platforms, helping them to differentiate the format and tone of their stories based on the personality of each platform. I also work very closely with the Social Media Manager and our Digital Content Specialists on social media content strategy, including training on new platforms and best practices.
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Social Media ProducerThe Palm Beach Post Jan 2014 - Jan 2015West Palm Beach, Florida AreaI was responsible for launching, curating and helping advertisers sell the Palm Beach Post social hubs, a web page that aggregated the social chatter around specific topics. These social hubs were trending in 2013 through 2014 and The Post was committed to presenting them to our engaged, online audience; this meant ensuring each hub had an interesting hero image, had a fluid conversation, and was properly promoted across the website and social media to drive traffic. In addition to learning two content management systems (LiveFyre and ScribbleLive) for this project, I was responsible for training our web team on these social hubs and helping our content editors and advertisers understand what topics would be most appropriate for this sort of presentation.I also helped with the day-to-day management of The Palm Beach Post social accounts: Facebook and Twitter. This meant working in Photoshop to edit the best images for each story on each platform as well as gaining an understanding of the Facebook algorithm in order to organically reach the largest audience possible.
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Breaking News Web ProducerThe Palm Beach Post May 2013 - Jan 2014West Palm Beach, Florida AreaAs the first person on site and logged in, I am responsible for checking the wires for a quick refreshing of the Palm Beach Post's free site home page after which I turn my attention to the paper’s paid site to attend to headlines, images, and story duplication. While keeping readers up-to-date with the latest news, I communicate regularly with a breaking news reporter and photographer as well as reach out to various audiences through Facebook, Twitter and Google+. Understanding the culture of Palm Beach County, and what that culture deems newsworthy, is necessary for my success.
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Adjunct English ProfessorNorthwood University Aug 2009 - May 2015Though my primary focus was teaching, I also spent a great deal of time preparing lesson plans, essay guidelines and extensive grammar quizzes (the students consider them tests). I held weekly office hours in order to better serve the individual needs (both academic and personal) of each student. *The West Palm Beach campus of Northwood University was bought by Keiser University in June 2015. -
Contributing WriterThe International Review Of African American Art Aug 2008 - Aug 2014I am responsible for covering the pop culture blend with visual arts, and do this by being self-motivated. I maintain contact with my editor, visit galleries in the South Florida area, conduct and transcribe interviews, thoroughly research each topic, and stay in-tune with current trends across the arts in order to write critically stimulating features.
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Site Coordinator/Data Entry Clerk/Grant WriterCommunities In Schools Of Palm Beach County Jun 2009 - Jun 2013West Palm Beach, FloridaAfter ten months of working strictly in data entry, I was promoted to Site Coordinator. I serve as a liaison among the school staff, students and community; this includes supporting the CIS Classroom teacher, supplementing instruction with additional content, referring students to outside agencies and mentoring students. I also connect the school, as a whole, to community resources, coordinating opportunities for agencies to provide services, while also coaching, teaching, and cheering for those students on my case list. ~~ Projects: CISMentors Program, Senior Class Memoir Collection, Mock College Fair College Class Simulation, Dress For Success Luncheon, Job Shadow Day Project, Superintendent’s Youth Empowerment Summit, United Way Community Foundation Campaign, Poetry Club As the data entry clerk, I entered student data into a management program. As data entry clerk, I trained Site Coordinator staff on appropriate measures for entering and tracking student data; and served as point of contact for the CIS State office to complete reports and meet data benchmarks.
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Contributing Writer/Senior EditorThe Post-Standard Sep 2007 - Jul 2008As an intern, I covered the daily arts beat of Central New York, from jazz to theater and fashion to art exhibitions; conducted phone and face-to-face interviews; observed rehearsals; and wrote stories on deadline.Senior Editor, The Mix, arts and culture supplement: I oversaw copy and style editors; triple fact checked stories; directed photographer in field; worked with design editor on captions and page edits; line edited stories and helped writers re-report and rewrite.
Samantha Ragland Skills
Samantha Ragland Education Details
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Ona-Poynter Leadership Academy For Women In Digital Media -
Poetry -
English (Emphasis In Creative Writing)
Frequently Asked Questions about Samantha Ragland
What company does Samantha Ragland work for?
Samantha Ragland works for American Press Institute
What is Samantha Ragland's role at the current company?
Samantha Ragland's current role is Senior Vice President.
What is Samantha Ragland's email address?
Samantha Ragland's email address is sr****@****ost.com
What schools did Samantha Ragland attend?
Samantha Ragland attended Ona-Poynter Leadership Academy For Women In Digital Media, University Of Florida College Of Journalism And Communications, S.i. Newhouse School Of Public Communications At Syracuse University, Texas A&m University, Western Kentucky University.
What skills is Samantha Ragland known for?
Samantha Ragland has skills like Social Media, Copy Editing, Proofreading, Microsoft Office, Writing, Facebook, Editing, Audacity, Ap Style, Public Speaking, Teaching, Critical Thinking.
Who are Samantha Ragland's colleagues?
Samantha Ragland's colleagues are Marita Pérez Díaz, Sarah Decker, Emily Ristow, Patricia Willa Cantor, Özgür Toraman, Kevin Loker, Christine Anderson.
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