• Lead strategic paid social campaigns across Johnson & Johnson DTC brands and Corporate Equity clients while developing paid social media plans while incorporating historical results and adhering to social best practices to drive results while meeting client goals across an individually managed $40MM portfolio • Worked cross-functionally across teams to develop holistic plans for client needs and reporting out results with optimization recommendations • Identified and developed test and learn opportunities that align with client goals• Managed team of associates, managers and offshore team for daily tasks, campaign execution and reporting needs for client• Spearheaded client benchmarking process which resulted in the reduction of time spent on daily pacing and reporting by 20%, and improved data accuracy of deliverables by 61%

• Developed and activated strategic paid social media and search plans for clients that include budget, flighting, targeting, platform and creative placement recommendations based on platform and portfolio wide best practices for 12 brands part of a $80MM portfolio. • Provided client with ongoing optimizations during campaigns to ensure KPIs and goals are met throughout flight. • Presented alpha and beta innovative opportunities to clients that align with campaign goals. • Managed a team with 2 Senior Associates while delegating daily tasks, client communication, monthly reporting and performance reviews.

• Built strategic campaign plans for clients with budget, platform, flighting, targeting and creative recommendations. • Managed a portfolio of over $40MM in annual revenue for clients in the CPG and retail industries including Kellogg’s, Great Clips and Ben Bridge.• Developed strategic campaign planning for the social media activation for Pringle’s 2018 and 2019 Super Bowl commercials which included real-time optimizations, targeting recommendations and insight reporting via Amobee Brand Intelligence in a War Room setting with the client and other partners. • Analyzed insights to provide campaign optimizations to achieve goals, KPIs and efficiencies as well as future campaign recommendations based on performance. • Acted as a liaison between client and internal teams to communicate campaign details and historical brand standards for setup, execution, reporting and upselling opportunities.• Presented quarterly performance to clients based on business goals to propose future campaign opportunities, proprietary products and innovative social media platform recommendations.

• Identify trends in social media platforms to pinpoint trends and best practices• Lead the management of successful paid social media campaigns and budgets for Facebook, Twitter and Instagram advertisements• Manage and deliver results on the performance of 50+ strategic clients via quarterly analytic data ROI reports, status meetings, and strategic opportunities• Train new team members in social media best practices, processes, and strategies• Develop case studies on client success and best practices for internal teams• Utilize Facebook Insights, Twitter Analytics, Google Analytics, Radian6, Social Studio, Sprinklr, and Sprout Social to analyze and recommend social media strategies• Proactively work with clients to create social media initiatives, research top influencers for networking, and track competitors through social listening while remaining up to date on social media trends• Manage a team of 7 to meet social media goals and quarterly KPIs• Analyze and report organic and paid social media ROI through analytics and insights on a quarterly basis for 50+ clients and develop strategies for successes and new opportunities to drive traffic to client's website• Conduct training sessions with clients on propritery software as well as provide daily support for client success

• Manage content strategies that support marketing initiatives, assign and oversee content creation for 50+ organic and paid social media clients in the hospitality industry including Ramada Worldwide, Days Inn, and Baymont Inn & Suites• Project management for successful paid social media campaign that resulted in 185,000 impressions on Facebook and Twitter• Identify process efficiency across digital, content, and account management teams by proposing strategic suggestions and project plans• Create engaging content optimized for various social media outlets including Facebook, Twitter, YouTube, Google+, Flickr, Instagram, Pinterest and blogs for brand building and increasing traffic

• Company nominated for Best Of Award by HSMAI Illinois Chapter in the category “Best Social Media Presence” 2012.• Company featured on popular real estate website Curbed.com’s Hotel Week 2013 special “The Hotel 38, a Guide to Essential Chicago Hotels.”• Acted as liaison between 4-person sales department and clients for 130+ events in 2012 and 2013 and managed banquet service employee for all events.• Maintained relationships with 50+ current and prospective clients with annual billings up to $1.1MM.• Managed the hotel’s brand and reputation through 3 review and 5 social media websites. • Created and dispatched email blasts to 18k+ contacts on a monthly basis and track open rate and CTR insights.• Executed marketing programs such as FourSquare specials, Facebook contests and a hotel package to promote hotel brand on a limited budget of $1,800/year.

• Developed and sustained the school’s alumni database, which spans 60 years and 500+ alumni.• Supervised social media platforms and school website to foster relationship with current and prospective clients.

• Assisted in Visitor Services department by answering phones and 100+ guests’ questions on a daily basis.• Actively input data for 20 past and current exhibitions, museum store products, and tracking guest information.