Samantha Huston Email & Phone Number

Chicago, Illinois, United States

What I do - I help clients create meaningful change for their business and across their industry, largely through new product ideation. How I do it - my background (in journalism and graphic design) helps me take a design-thinking approach to new found skills like trend forecasting, Jobs theory and futures thinking to solve the stickiest of innovation challenges. By keeping the consumer at the center of innovation, I work alongside client teams to create new product or service solutions that are rooted in deep consumer tensions and needs. Aspects of my job include: trend aggregation, creating innovation platforms (areas of whitespace opportunity), planning and leading co-creation sessions (with consumers and/or industry experts), new product/service qualitative testing, new product/service optimization, writing new product/service concepts, creating new product illustrations and innovation (pipeline) planning.

Greater St. Louis Area

Greater St. Louis Area

Main responsibilities include strategy development and deliverable design for Brado's Creative Insight and Business Transformation practice groups. In addition, I managed the Brado brand identity and all corporate visual communication.- Led the strategic design effort across many research initiatives (~50 projects) for clients in various categories.- Role on long-term Business Transformation project, developing and implementing an innovation strategy to inspire change across the client’s enterprise and industry. - Chief design architect of a Brado brand refresh, including new promotional materials, such as pitches, capabilities presentations, large proposals, and conference materials.- Experience designing for web, print, video, and email communications. Intimately familiar with conceptual design, framework design, opportunity maps, customer journeys, creative testing, and presentation design.

We provide Creative Insight - a higher level of insight that empowers brand teams to align swiftly and execute boldly. My days are spent working closely with strategists to create visual representations of verbal information, to captivate, inspire, and ultimately drive consensus.As a member of our Visual Strategy and Design team, I have worked with a diverse set of global clients to art direct and design for web, multimedia, print, brand identity, video, and email communications.

Columbia, Missouri Area

Mojo Ad was the first operating student staffed advertising agency. We pride ourselves in being specialists in all things young, focusing on the YAYA (Youth and Young Adult) market. My days at MOJO were spent art directing and designing a campaign for Ocean Spray including social media, web, email, outdoor, and television campaign designs.

I love showing my stripes. Throughout my four years as a tour guide, I gave approximately 300 campus tours to nearly 3,200 visitors.

Welcomed 15,000 students and guests to the University of Missouri alongside 33 other campus leaders. I improved my ability to have professional, personal interactions, learning how to communicate clearly.

Barcelona Area, Spain

The summer of 2016 I found myself working in one of the city hall offices in Barcelona, assisting in daily promotional activities for the city, providing content in English and designs for web, print, and social media.

Columbia, Missouri Area

My days at the Tiger Hotel were spent assisting in the ideation, planning, and execution of hotel promotion and events. We organized events, created logos, developed social media campaigns, and designed for web and print.

Strategic Communications, Communication, Journalism, And Related Programs

Activities and Societies: Chi Omega (Philanthropy Chair & House Manager), Tour Team, Summer Welcome, Phi Sigma Pi Honor Fraternity, Tigers.

Culture And Advertising, A

During the Summer of 2016 I attended the University of Pompeu Fabra as a study abroad student. In my classes we learned about Spanish.

Education record

Activities and Societies: National Honors Society, DECA (marketing/business organization), Spanish Club, Science Club, Freshman Mentoring.