- Spearheaded the development and execution of comprehensive marketing and product marketing strategies, driving growth while remaining flexible and innovative.- Led and mentored a high-performing, globally distributed marketing team across Sofia, Bulgaria; Boston, Massachusetts; Atlanta, Georgia; and Durban, South Africa.- Contributed to exponential YoY growth for all product lines.- Collaborated with senior leadership to define OKRs to meet business goals. - Launched successful partnership and customer acquisition marketing initiatives, including new go-to-market campaigns and the company’s first Customer Advisory Board.- Positioned the company as an industry leader through thought leadership initiatives, events, content strategies, and partnership programs, including FlexWorld, the world’s largest coworking conference.- Guided the company’s storytelling content strategy, including video production, testimonials, case studies and webinar series.- Implemented a consistent “Start, Stop, Continue” review cycle with all team members, leading to a culture of experimentation for increased results, the vetting and adoption of new technologies, and a data-first mindset.

- Defined and executed a complete enterprise b2b marketing strategy and goal setting, focused on prioritizing demand generation, product marketing, brand awareness and enhancement.- Reenvisioned go-to-market with refreshed messaging, persona documentation, etc. based on competitive and market analysis, contributing to company growth. - Developed a comprehensive paid media strategy resulting in performance over plan.- Implemented organizational training and coaching frameworks for team success.- The above changes drove 171% increase in new license pipeline contribution- Successfully launched several major product releases, including a complete user interface overhaul to the administrative area of the platform, utilizing multiple message streams to personas across appropriate channels.- Created hiqh-quality content programs such as a monthly webinar series and the 2022 and 2023 State of the Digital Workplace and Modern Intranet Reports to establish Akumina as a thought-leader in the space.- Right-sized agency partnerships and technology commitments, resulting in a zero-sum budget change with additional ROI and performance.- Reimagined and launched the Akumina Certified Training Program, resulting in an ARR training subscription that replaced the previous one-off model.- Responsible for the oversight and overall success of event strategy, social media strategy, public relations efforts and external brand management, customer marketing, and partner marketing.

- Responsible for all global digital marketing efforts to promote Bottomline as a premier business payments solution. This included seven solution areas and 42 products, ranging from business payments to healthcare documentation solutions.- Launched a reimagined Bottomline.com in June, 2020 with a completely remote team during the COVID-19 pandemic. Resulted in a record-breaking MQL month across North America and EMEA locations, 200% increase in content consumption and a steady increase in Drift email capture. - Digital team with optimization efforts contributed over $44 million to pipeline in FY20. - Relationship and deliverable management for all 3rd-party partners; a global mix of digital agencies and software companies. - Spearheaded the adoption of new technologies that ultimately lead to increased global pipeline, including Drift.- Global education and training on the visions for Bottomline’s digital expansion and customer journey. - Creation and management for all shared and line of business digital budgets and accounting.

• Senior strategist for SilverTech’s largest projects. Oversaw the information architecture and design process for user experience and personalization best practices, as well as complete the content and SEO strategies• Worked with a team of talented strategists to create SilverTech's Lead to Loyal Webinar and Workshop Event series, where Samantha was frequently featured as a speaker on digital topics ranging from persona creation to customer journey strategies.• Began SilverTech’s UX testing program• Responsible for marketing SilverTech as a brand, successfully managing a budget of 1.5 million• Maintain the strategy and execution for SilverTech’s marketing automation (MA) programs and integrations• Evaluated and managed strategic technology partnerships, including co-marketing at events and campaigns• Empowered her team of direct reports to successfully meet SilverTech’s marketing and growth goals

Digital marketing strategies and solutions for businesses and brands, specializing in the tourism and visitor-based verticals.

• Responsible for the management and rollout of a regional tourism branding initiative, geared towards promotion leading to economic gain by increasing visitors to northern New Hampshire• Strategized, executed and maintained community partnerships, including migrating five area Chambers of Commerce onto websites built with a single look and feel for brand consistency• Managed a modest budget of $300,000 and agency partnerships for public relations, print advertising and website activities• Promotional and brand activities resulted positively in key indicators, including an increase in Rooms and Meals tax, the only New Hampshire region to see an increase during the team period• Curated person-based, written content for itineraries, tours and ‘Best Of’s,’ that were shared with state-wide tourism partners. Some features continue to be most downloaded items on the State of New Hampshire Tourism website, Visitnh.gov

Promotion, office support and marketing for a small non-profit in the Lakes Region of New Hampshire.