• Managed retargeting and prospecting campaigns on Facebook and Instagram. • Owned and planned 20’ display for annual vendor meeting, presenting new products to store managers across the country. • Directed the coordination of private event for industry leaders in building materials sector held at the historic Alamo. • Key role developing and presenting achievements to vendor stakeholders at annual meetings. • Directed the creation of email campaigns, including strategy, messaging and imagery, for consumer and pro target markets.. • Designed point of purchase (POP) graphics for entire exterior door aisle in Home Depot for Austin 17 store test market • Awarded rollout of new signage in remaining 116 stocking stores• Early adopter of Home Depot's product configurator technologies, launching over 10,000 products in the first year and substantially increasing online revenue. • Led a team to redesign product packaging and labels for over 100 SKUs• Partnered with HGTV and Bravo TV to secure earned media product placement opportunities• Created online advertising (OLA) campaigns via Home Depot Retail Media sponsored products and banners.• Procured web development company to redesign company website. Updated and provided all visual content and implemented new features Google Analytics, SEO, related products, and improved user experience.

Accomplishments• In charge of the production of giveaway items for national PAW Patrol sponsorship. Manage the distribution and communication to 750 stores throughout the United States.• Manage the cause marketing program Let's Go See, increasing the number of vouchers distributed by 75% over the previous year total from 7200 vouchers to 12,650 vouchers.• Coordinate events, including logistics, staffing and materials for events including Little League Regionals, ADA Step Out Walks, Visionwalks, Big League Weekend and Let's Go See vision screenings.Responsibilities• Responsible for creating, implementing and measuring the success of public relations/cause marketing programs that will enhance Visionworks’ brand image and raise awareness of the Company.• Program development, implementation, and evaluation of public relations programs for Visionworks brand, specifically working with youth oriented organizations.• Responsible for an annualized budget for public relations/cause marketing events.• Coordinates and executes vision screening events with outside organizations.

Accomplishments• Lead and oversaw the redesign of company website that resulted in a doubling of site traffic• Landed front cover feature articles in top industry publications• Implemented email, calendar, phone apps, cloud storage, chat, CRM using Gmail and Zoho for the entire companyResponsibilities• Hires, directs trains Marketing Coordinator• Develops and executes yearly marketing plans• Maintains marketing budget• Buys media and negotiates rates• Conceptualizes and designs print advertisements• Tracks and maintains records of marketing campaigns• Directs social media posts and engagements• Coordinates supporting trade show tasks including press releases, SWAG and signage.• Writes press releases for and maintains relationship with industry publications• Updates website with new product pages, news and trade show announcements, and blog posts• Manages the import of leads and follow up activities• Executes the roll out of new products.• Designs product logos• Designs product brochures• Creates monthly company newsletter

Worked with the business development team to promote and gain business for the company's rough terrain container handlers, fork lifts and service programs in the military and commercial segments.

• Write, edit and review documents for promotions, advertising copy, website content, e-newsletters, literature, direct mail, email marketing and press releases• Conceptualize, design and produce materials for print and web including advertisements, brochures, logos, product manuals, direct mail, web banners, e-newsletters, and trade show materials including banners, swag and video content• Photograph professional quality product images for promotions