Sam is a brand builder, growth strategist and creative entrepreneur on a mission to change the future of health, wellness + the planet. She is the Co-Founder and CEO of Better Basics where she creates products that reduce plastic + toxins in the personal care industry.Sam has held marketing leadership roles with lululemon, Saje Natural Wellness and AG Care, and has an MBA from Sauder School of Business. Over her career, Sam has developed numerous cult-favourite brands that have seen record-breaking growth and have influenced the masses. Sam's business philosophy is to create experiences that spark deep connection, develop world-class products and brands, and empower teams to work cohesively and perform.Specialties: business development, fundraising, brand strategy, product development, marketing plans, pricing, campaigns, advertising, digital, social media, community, experiences, project management, relationship building, sustainabilityIndustries: DTC, B2C retail, sustainability, health & wellness