Norby AI is the umbrella company for two innovative products designed to empower businesses with AI-driven marketing solutions. Norby Chat is an AI-powered marketing intelligence platform offering real-time data and insights for ecommerce brands built on Shopify. Norby Marketing an all-in-one communications platform, built for creative entrepreneurs and small businesses provides tools for SMS, email, event marketing and lead collection with AI enhancements to streamline customer outreach and accelerate growth.

Narratives is an international multi-line jewelry and accessories sales and consulting agency based out of New York and London. We work with a selective roster of independent makers, designers, and retailers from the US, South America, and Europe. Our mission is to celebrate adornment. We exist to scale, support, and source adornments worthy of being coveted, cherished and adorned. - Oversaw and personally managed client relationships and their success, customer accounts, and sales growth generating over a million of dollars since launch.- Worked with boutique and speciality stores, big box retailers and curated Museum stores. - Design and build unique visual merchandising environments to translate a brand’s story at trade shows in New York, LA, London, Paris, Frankfurt. - Aligned sales trends and market needs with designers’ new collections and directions.

Meg Shops for women by women is a NY-based womenswear company serving customers across their 6 brick and mortar boutiques, E-commerce, and national trunk show program. They have been a neighborhood staple for 25+ years. • Redefined Meg’s brand strategy and positioning after more than two decades in business including look and feel, tone of voice and collaborating with an external designer• Increased e-commerce sales by 204% over 2 years by building and implementing a new business and marketing strategy encompassing content, social, paid media as well as launching a new website.• Spearheaded and led its brand partnership with Planned Parenthood of NYC (PPNYC), raising over $15K for PPNYC (now Planned Parenthood of Greater NY) through exclusive product and shopping events.• Developed a six-month pop-up space ‘Meg Hosts’ in Brooklyn, for PPNYC and other mission-driven, sustainable companies and organizations.• Instituted communication and operational tools to streamline internal weekly business functions, team meetings, and company-wide updates, reducing time spent in meetings, clarifying targets, and reaching OKRs faster.• Worked with Business Development Manager to incorporate more cities into trunk show timeline, doubling sales at domestic trunk shows and enhancing promotional strategy

Defined and directed programming and partnerships, including marketing campaigns, media relationships, press and social strategy. • Met multi-million dollar revenue targets by delivering creative brand marketing campaign strategy across brick and mortar and direct channels for owned, earned, and paid media.• Built tone-of-voice and messaging matrix as well as ensuring clarity of message throughout all touchpoints by establishing and developing a marketing/promotional calendar as well as materials sign-off process of all business channels, including retail, e-commerice, international and wholesale in response to brand and seasonal messages, tentpole events, and content. • Amplified brand messages through series of concept stores and special exhibition shops partnering with social influencers and targeted media outlets.• Established yearly marketing and content strategy, which was used to reach, engage, and acquire new audiences while retaining core customers. • Developed and facilitated program of partnerships with vendors, brands, and sponsors, encompassing relationship management of partners that bolstered brand awareness, positioning, and sales. Partnerships included Phaidon, Vogue, Olivia Kim, Abrams, Rizzoli, Alexander McQueen, and Circque Colors.• Improved cross-functional relationships with revenue generation departments by fostering collaboration on marketing initiatives, ensuring focus on driving conversion and engagement across channels, and presenting visitors and customers with unified front-line message

Directed central communications team across all commercial divisions, including retail, licensing, and publishing. Worked with commercial business directors and stakeholders to define/develop brand strategy and programming by season and division. Created and shaped weekly content program across owned and earned media channels and developed customer shopping behavior profiles in collaboration with functional heads.• Developed and delivered launch programs, including press, social media, and PPC strategy for exhibition and seasonal ranges, new licensees, books, and exclusive product launches across multiple channels, including production of annual holiday gifts catalog and V&A Publishing catalog.• Confirmed commercial interests were protected and promoted by managing relationship with sponsorship team and exploring joint prospects. Identified opportunities and delivered partnerships with Selfridges, Bulgari, NET-A-PORTER, Harper’s Bazaar, EMI, Clark’s, and Erdem.• Achieved year-over-year growth by driving awareness of award-winning V&A brand licensing through targeted B2B advertising campaigns in UK and US markets with focus around international trade shows and publications.• Crafted e-commerce marketing campaigns, which contributed to Best Online Shop Award for 2013 at ACE Industry Awards

Created and implemented marketing and communications strategy for retail and brand licensing divisions; B2C and B2B. Represented, communicated, and promoted all commercial marketing interests to internal stakeholders and externally across all media. Ensured visual and written consistency with all print and digital press, and marketing materials.• Generated awareness of V&A commercial brand with focus on driving sales through stores and e- commerce channel, contributing to approximately 29% growth over 2 years.• Built synergy with key museum stakeholders, including press, marketing, development, and digital media by realigning or positioning brand messages and creative assets.• Established and developed communications team to assist with changing needs of business, leading to growth in social media presence and engagement for the brand by 1.6K% over 4 years.

Coordinated response of retail, brand licensing, and publishing divisions to exhibition concepts, 3rd party proposals, and new source material. Identified new subjects and themes suitable for cross-departmental development for products, publishing, and licensing concepts.• Contributed to establishing house style for own product label by partnering with internal and external designers.• Ensured brand consistency by controlling and trafficking all visuals across touchpoints.

Provided support for consumer press for seasonal publishing lists, coordinated press campaigns, distributed materials, and liaised with authors. Produced B2B marketing and sales materials for each season’s book list, including print and digital. Presented titles at sales conferences and maintained publishing trade database.• Brokered partnership with DailyLit for 3 V&A titles to be digitized on their platform, which resulted in V&A’s 1st successful book digitization.