My priority as content manager was to create engaging content that adhered to the Generations brand standards and produced measurable conversions.I managed all of the Generations social media channels, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. My responsibilities included creating and implementing paid and organic content, producing videos, photography, and graphic design work, responding to followers, and regularly collaborating with the Member and Community Engagement Department to share community outreach events and highlight credit union partnerships. In summer 2019, I also created a group called the Social Media Advocates, made up of credit union team members interested in helping to produce social media content, such as video production, volunteer events, Live streaming events, and more. These team members provided support for the Marketing Department's content strategy.My work on the Money Made Simple blog (part of the Generations website) included creating the blog calendar that mirrored the larger Marketing calendar, assigning blogs to writers, managing relationships with contract writers, reviewing content for accuracy and brand standards, ensuring adherence to SEO (search engine optimization) best practices and targeting specific keywords using the Google keyword planner. I also regularly wrote content for the Money Made Simple blog. All of these responsibilities supported our larger initiative to increase SEO of MyGenFCU.org. I also tracked reports measuring the success of our efforts in Google Analytics and by using the Yoast plugin on Wordpress.In summer 2018, I played a key role in designing the layout of Generations’ relaunched intranet. My work included creating a brand standard guide specifically for our employee internal site, including the designs of header images, scrolling banners, buttons and more. As part of my duties on the intranet committee, I provide support for the creation of new pages, banners and video.

In my role as Content Coordinator, my primary objective was to increase brand awareness and coordinate digital content for search engine optimization (SEO). This was accomplished by using Google Keyword Planner to research potential keywords for digital content (social media, blogs, and emails). I regularly sought out guest blogging opportunities and participated in "Help a Reporter Out" (HARO) on behalf of the Regional Vice President to connect with reporters seeking input from industry professionals for their articles.

As the primary support for all member engagement activities at the credit union, my responsibilities included providing branch support, managing marketing campaigns, and tracking member satisfaction and engagement reporting to analyze the data. I worked closely with the Retail Strategy and Branch Operations teams to improve member experience and support member-focused initiatives.

As a Financial Education Instructor, my priority was to give students the best information to make positive financial decisions that help them achieve their goals.Financial EducationI became certified as a Credit Union Financial Counselor through the Credit Union National Association (CUNA). I primarily presented to college and high school students on personal finance topics, including:- Budgeting & Credit- Banking Services- Repaying College Debt (Student Loans, Repayment Plans and Loan Forgiveness options)- Saving & Investing- What To Do if You Are in Financial Trouble- Living on Your Own- Making Money (Job searching, resumes, job interview prep, etc.)I regularly scheduled classes with existing and new community partners, developed class materials and curriculum and followed up with students after class as part of lead generation.Marketing and CampaignsI managed Generations'​ youth marketing campaigns, including the credit union's First Time Auto Buyer loan designed specifically for young adults purchasing their first vehicle. My duties included campaign preparation, implementation and post-campaign follow up and reporting.Student and Youth InitiativesGenerations often received invitations to participate in student events (financial aid fairs, job fairs, etc.). Part of my role was to coordinate with staff to have Generations employees at the event, prepare materials, giveaways, flyers and more, assist with opening accounts and applying for loans on-site.ScholarshipI managed Generations’ annual Future Leader Scholarship competition which awards scholarship funds to ten members each year. My role involved raising student awareness that these funds are available, making sure the website could accept applications, compiling the applications after the deadline, managing the judging process and disbursing scholarship awards to the winners' choice of school.My position also required a lot of creativity. Below are some examples of my work.

Consumer Credit Counseling Service of Greater San Antonio (CCCSSA), now Greenpath Debt Solutions, is a 501(c)(3) nonprofit agency that provides financial counseling, coaching and education to Texas families. Duties and Projects:GrantsDuring my time with CCCSSA, I researched, wrote and submitted over ten grant applications and Letters of Inquiry (LOIs) totaling over $320,000. Funders included Bank of America, Citi Bank, Capital One, the Texas Credit Union Foundation and USAA.Special EventsI assisted with the preparation and management of agency events and workshops by designing flyers, presentations and Public Service Announcements (PSAs). I also served as the agency expert on student loans at student loan repayment workshops and presented information to crowds of over 40 attendees.Public Relations and Community ImageMy press releases resulted in media coverage by KSAT-12, Telemundo, the San Antonio Express-News and the San Antonio Business Journal. My newsletter articles reached over 1,000 subscribers to the CCCSSA newsletter. I also designed agency advertisements for newspapers, magazines and websites. I redesigned and updated agency and educational brochures.Social Media and Online PresenceI filmed and produced six promotional videos and client testimonials for CCCSSA, including an educational budgeting video for the Alamo Area Consumer Education Partnership (AACEP). I also maintained the agency's social media accounts, expanding CCCSSA's YouTube channel by adding videos and organizing playlists. The CCCSSA Twitter page grew by over 200 followers under my supervision.

Texas Newswatch is a UT Austin student produced news program. During my time with Texas Newswatch, I researched, wrote and filmed eight news stories. I conducted numerous interviews with professionals in various fields, including education, politics, finance and medicine.As a Texas Newswatch producer, I helped facilitate many aspects of the production process, including: audio switchboard, teleprompter, running iChat for live shots, green screen/graphics computer, camera work, floor directing and anchoring.Some examples of my work at Texas Newswatch include:Controversial Political Adhttp://www.youtube.com/watch?v=cVRfAP0X-1oAustin Recycling Ordinancehttp://www.youtube.com/watch?v=ZblZj920FME

During this summer internship, I interviewed World War II, Korea and Vietnam veterans on camera so that their stories could be documented for future generations in the archives of the WWII Oral History Project (now VOCES).My duties included conducting the interviews and setting up/dismantling interviewing equipment such as stage lights, cameras, tripods, scenery backgrounds and microphones. I also created a 5-minute video of one WWII veteran's story by editing a 2.5 hour interview. This was done as a trial run for a campus-wide contest that ran at UT in Spring 2011.