Samantha Scantlebury Email & Phone Number

Kansas City, Missouri, United States

I work with cross-discipline teams to guide strategic, integrated approaches to client business challenges. My background is in crop and livestock agriculture, serving strong brands such as John Deere, Merck Animal Health and AgroLiquid, as well as companion animal health clients including Elanco and Emmert. I also oversee strategic work across our Food and Retail & Beyond brand pillars and collaborate to bring in new accounts that align with our firm's strategic vision. Within client work and agency growth initiatives, I work to add perspective based on a empathy-driven understanding of human behavior.

Kansas City, Missouri Area

Kansas City, Missouri Area

Coasters To Coasters captures original images of iconic scenes and places within cities and schools and affixes them to beautiful stone coasters. These conversation pieces showcase bits and pieces of places you love. Collections include Kansas City, St. Louis, Cleveland, Chicago and multiple Midwest universities.

Greater Atlanta Area

- Defined and reinforced strategy for the evolving Manheim brand so that creative output and messaging across company touch points were aligned and coordinated.- Managed the implementation of new Manheim brand standards across brand identity elements and effectively communicated about the new materials to team members.- Captured and tracked performance metrics across paid and owned media channels, and identified and communicated opportunities for greater brand effectiveness.

Archie, Missouri

- Created business strategies with company leaders on brand vision and new product development.- Executed these strategies with engineering and sales leadership to successfully launch product innovations and increase sales revenues through promotional programs. Throughout the course of tenure, IntelliFarms has experienced steady growth, listed each year on the Inc. 5000 List of Fastest-Growing Privately-Owned Companies. -Directed and engaged in Marketing team efforts to execute promotional and branding programs, including advertising campaigns, direct mail and email campaigns, sales materials and literature development, website and web content strategy, trade show and event planning, and public relations.- Enhanced sales effectiveness by preparing sales tools and presentations, coordinating with sales team on lead-generation efforts and transitioning leads for successful follow-up, and communicating with sales leadership daily to ensure alignment in messages and activities.- Developed online content strategy and utilized Hubspot platform to drive inbound marketing efforts that resulted in greater website traffic and site engagement. - Planned and executed the first two annual IntelliFarms Tech Summits, an annual technology conference drawing 125+ farmer attendees from across the nation to learn about ag technology advances.- Scouted, planned, renovated and opened the first remote offices in Iowa and Nebraska and implemented strategies to draw attendees to monthly workshops.- Prepared quarterly and annual budgets, and managed department expenses against projections. - Oversaw team activities to ensure individual contributions were meeting timing and output goals, and led hiring and training of new marketing team members.

Kansas City, Missouri

- Provided strategic guidance on a variety of agency accounts including Borden Cheese, Blue Cross Blue Shield of Kansas City, Burns & McDonnell, Quest Diagnostics, hilmor, and the Kansas City Chiefs.- Initiated and managed qualitative and quantitative research efforts for clients from proposal development to final reporting including concept testing, audience analysis and brand health assessments.- Led branding, rebranding and positioning efforts among several agency clients, including complete brand development of hilmor, a HVAC/R tool brand within the Newell Brands portfolio that successfully launched in 2013 and reached 25% industry brand awareness in its first year.- Developed strategic documents and insights to guide the creative development and media planning process including creative briefs, customer journeys and gaps analyses.- Contributed to Sullivan Higdon & Sink’s new business efforts, which entailed participation in pitch presentations and providing strategic guidance and secondary research.- Served on team that developed and coded proprietary FoodThink study that analyzes American consumers’ behaviors and attitudes toward food across the food value chain and translates findings to white papers, blogs and webinars.

- Managed day-to-day client relationships and nurtured organic growth with Stanley Black & Decker and Old Dominion Freight Line accounts.- Provided strategic guidance, including development of creative briefs, for creative production of advertising campaigns and facilitated client communication during campaign development and implementation milestones. - Provided strategic guidance for media planning efforts and orchestrated campaign fulfillment using resources from both in-house and partner agencies.- Provided analysis for digital display and SEM reports and presented clients with results regularly for ongoing feedback and optimization. - Oversaw project execution including managing production estimates, tracking expenses against estimates and preparing expense documentation for client review.

Assisted in analysis, writing and development of comprehensive rebranding strategy reports for RehabCare and Bank of Edwardsville.

Conducted and presented qualitative research on the Youth and Young Adult (YAYA©) market for client, Purina® Pro Plan®, and managed the research initiatives of the agency team, including creative brief development and execution guidance based on target insight.

Organized 2009 annual fundraiser, Bowl For Kids' Sake, and raised second largest amount of funding in chapter's history. Assisted Development team with fundraising and networking initiatives, including successful campaign to generate 100 male mentors in 100 days in fall 2008.

Organized and oversaw client immersion day plan for the United Kingdom's Central Office of Information, where client attended presentations and panels discussing Bauer's media outlets and capabilities.