Once described as a human post-it note, Samantha is a storyteller, strategist and consultant with 10+ years in the ad industry. What started as raw talent for communication & wordplay turned into program management for creative & tech teams, a one-woman proofreading department, brand strategy and workflow design. Samantha believes that successful brands are built on trust and purpose—values that can only be unlocked through thoughtful strategy and authentic communication. From refining brand voices to designing content that drives real-world results, her approach is rooted in revealing the “why” behind every project and using it to guide strategy, marketing, and creative execution.Based in Miami, Samantha partners with organizations and brands that seek to elevate their impact through clear, compelling storytelling and meaningful connections.📣Quick n Dirty Highlight Reel: GLUEIQ: * 1 lean marketing team & workflow built from scratch & started publishing in <60 days* 1 quarter of marketing campaigns = 133% increase in new visitors to glueiq.com * 1 studio department built from scratch housed ~10 creators & covered 10+ clients* 1 agency-wide workflow overhaul (adopting Accelo) producing 2 personalized process documents designed for account teams and creator teams* 1 customized production workflow for art buying & production service requests built in AirtableIMPACT.EDITION:* 3 print collections in 3 years (nearly 300 pages)* 50+ local changemakers featured * 9+ community events* 2 conference invites* 2 million+ impressions from Who is Miami 2023 public exhibitionMOD OP* 1 Webby for Good nomination for bettermakeroom.org web design* 4.2 million views for Nickelodeon social media video campaign * 1 invite to the White House for work on bettermakeroom.org and itsonus.org