Samantha Seow Email & Phone Number

Singapore

Singapore

Managing digital marketing activities across 17 countries by engaging the fan community and shaping Canon's brand image in the digital and social media space

⦁ Grew the team's page (@finmeister.sg) from 250 followers to close to 2.5k followers on Instagram ⦁ Planned the social media calendar across social media platforms like Instagram, Tiktok, Facebook and YouTube⦁ Organized, filmed and directed content with internal talents ⦁ Strategic copywriting of captions for posts on Instagram, Tiktok, Facebook and YouTube⦁ Edited videos and photos posted on both social media platforms and internal EDMs (Software used: Adobe Photoshop, Adobe Premier Pro and Adobe Lightroom)⦁ Designed EDMs for internal events, festive cards, posters and other ad hoc requests from the team⦁ Managed social media marketing campaigns, mainly giveaways, to grow followers and eventually, into potential leads for insurance agents in our team⦁ Evaluated and reported on the performance of all digital marketing campaigns, comparing results against predefined goals such as ROI and Key Performance Indicators (KPIs)⦁ Effectively managed the digital marketing budget, rationalized expenditures, and delivered a successful marketing strategy within the allocated budget

⦁ Grew the team's page (@finmeister.sg) from 250 followers to close to 2.5k followers on Instagram ⦁ Planned the social media calendar across social media platforms like Instagram, Tiktok, Facebook and YouTube⦁ Organized, filmed and directed content with internal talents ⦁ Strategic copywriting of captions for posts on Instagram, Tiktok, Facebook and YouTube⦁ Edited videos and photos posted on both social media platforms and internal EDMs (Software used: Adobe Photoshop, Adobe Premier Pro and Adobe Lightroom)⦁ Designed EDMs for internal events, festive cards, posters and other ad hoc requests from the team⦁ Managed social media marketing campaigns, mainly giveaways, to grow followers and eventually, into potential leads for insurance agents in our team⦁ Evaluated and reported on the performance of all digital marketing campaigns, comparing results against predefined goals such as ROI and Key Performance Indicators (KPIs)⦁ Effectively managed the digital marketing budget, rationalized expenditures, and delivered a successful marketing strategy within the allocated budget

- Worked with Marketing Manager to plan and strategize brand plans- Collaborated with Marketing Manager in preparing budgets and monitoring trade marketing expenses- Oversaw production of marketing materials like in store POSMs across SEA and Middle Eastern markets- Organized and planned promotional campaigns, exhibitions and roadshows- Managed company’s social media pages (Instagram and Facebook) by planning and strategizing content calendar- Crafted campaign briefs to KOLs for social media campaigns and took charge of all logistics and communication- Presented monthly updates of marketing activities across SEA and Middle East markets to the director and other department heads and executives- Regularly interacted with country distributors in SEA and Middle East to retrieve updates and assist with execution of marketing activations- Conducted market research and analysis to evaluate competition, brand awareness and trends

- Supported the SEA Asia and Middle East sales team- Organised product registration documentation for SEA and Middle Eastern markets- Managed admin data like market profiles including markets, channels and retailers across SEA and Middle Eastern markets- Reported and forecasted sales and attended to customer/distributor inquiries for SEA markets- Provided support to the Regional Marketing Team in regards to administrative and coordination tasks like the production of instore POSMs- Updated master price list and prepared presentations for new product launches and deletions- Organised and updated product specifications- Coordinated and supported execution of expos, roadshows and trade shows- Organised office supplies and office rental- Worked with Director to manage banking arrangements for local office- Managed trade spend accruals

• Prepared quotations on behalf of the Business Director on a daily basis• Coordinated events and led teams of promoters effectively• Liaised directly with customers by attending to queries on time

Singapore

• Learnt how to handle different types of passengers onboard in the best interest of the company• Equipped with basic first aid skills, as well as, effective communication skills• Well-adapted to working with different colleagues and environments

• Interviewed and recruited over 100 part-timers for Robinson’s Expo Event within a short duration of 3 weeks, successfully satisfying the minimum number of workers required• Sourced for potential candidates through the company’s database and responded to 100 – 150 phone and email enquiries per week• Coordinated, arranged and executed briefings for successful candidates • Facilitated group discussions during Robinson’s Town Hall event at Scape

• Prepared weekly invoices and reports for submission to Finance Department• Consolidated Minute Sheets for daily morning conferences attended by various Heads of Departments and Managers• Trained new temporary staff on analyzing statistics for the purpose of generating invoices

• Organized 5 years worth of documents within a span of 2 months• Facilitated events under the Chief Operating Officer’s Business Office, including Singapore Healthcare Management 2013

• Served approximately 50 customers a day, successfully maintaining a pool of regulars• Trained and supervised new employees • Conducted monthly inventory checks and reported daily café operations to Manager

• Attended and responded to 150 - 200 incoming emails and calls per week• Provided attentive and pro-active service to walk-in customers

Bachelor’S Degree, Economics And Management

• Distinctions in Mathematics, Statistics and Management Science Methods

Gce A Levels

Activities and Societies: Member of Modern Dance• Distinctions in Geography and Project work