Previously:Associate DirectorSenior Manager• Lead strategic and creative counsel for SiriusXM Media’s Automotive ad revenue business; aligning data + audience insights with inventive ideation + industry expertise to guide marketing strategies that best serve our partners and listeners• Own definition, market positioning, media packaging and pricing of custom offerings on and off platform, driving captivating consumer experiences with quantifiable outcomes. Consistently deliver initiatives from conception to completion on time, within budget and scope • Champion innovation across SiriusXM’s growing House of Brands; drive business outcomes with first-to-market programs that meet advertiser demands for more effective and efficient media strategies utilizing the combined power of Pandora, SiriusXM, SoundCloud and Podcasts• Inspire and collaborate with all levels and functions of the company (Advertising Sales, Brand Marketing, Custom Content, Events, Creative, BizDev, Editorial and Industry/Artist groups) as well as external Partners and Clients• Detroit office Culture Chair, and Founding Member of the Women of SiriusXM Media chapter in Detroit, working to lift, connect and educate women and their Allies within and outside of the organization

(f.k.a. FCA North America)• Proactively developed and published first ever US Brand Guidelines to direct compliance in vehicle use and brand exposure across traditional, digital and social media efforts. Output was critical in informing work carried out by internal Media and Advertising teams as well as Agency and publisher partners• Managed handraiser, intercept and owner email communications along with direct mail for all Alfa Romeo nameplates + Alfa Romeo Service and Care• Leveraged first and third party research and insights to support strategic development across Alfa Romeo Marketing, Product and Sales Operations teams• Monitored user analytics of AlfaRomeoUSA.com for real time optimization as well as future planning

(f.k.a. GTB, Team Detroit, JWT) Highlights span multiple Ford brands & nameplatesPositions held:Planning SupervisorSenior PlannerPlannerAssociate PlannerPlanning Coordinator• Managed nontraditional marketing for Ford's in-vehicle tech, SYNC3, including CES efforts and partnerships with iHeartMedia, Pandora and VOX • Brought new F-Series products to market with John Brenkus of ESPN’s Sport Science, creating digital content to dispel myths + break down engineering concepts around Ford's completely redesigned trucks• Advanced presence of F-Series in the Outdoors through development of The Outfitters, a 360 partnership with Outdoor Sportsman Group• Grew opinion + purchase consideration among millennials with Octane Academy, an original TV series on NBC leveraging Ford Racing talent and highlighting Ford’s performance vehicles• Led integration of F-Series and Commercial vehicles into multiple entertainment properties, including FOX NFL Sunday, American Pickers, NCIS: New Orleans, 24: Legacy, Nashville, Ice Road Truckers and SI NOW• Daily management of integrated partnerships for Ford Car and SUV brands. Included American Idol, American Idols Live! Summer Tour, Extreme Makeover: Home Edition, White Collar, Jimmy Kimmel Live! and The Amazing Race• Worked with high vis partners on branded entertainment executions for Ford’s only women’s marketing initiative, Ford Warriors in Pink. Included Martha Stewart Living Omnimedia, 90210, Warner Brothers’ Valentine’s Day, America’s Next Top Model, The Biggest Loser and The Early Show• Raised over $1MM for breast cancer research & education via sales of custom Warriors in Pink apparel; oversaw e-commerce store and retail database• Managed logistics for 127+ events through Ford’s multi-tiered national sponsorship of Susan G. Komen's Race for the Cure series• Member of Program HQ for Ford’s largest grassroots ride & drive campaign, Drive 4 UR School. Raised $2M+ for schools through 100,000+ test drives at 1,500 events

• Planned live entertainment for outdoor music events including Michigan State Fair, Stars and Guitars Summer Music Festival and Midland County Fair; responsibilities included talent research and recommendation as well as contract negotiation• Lead production, management and distribution of media and community relations materials: created press releases, arranged on-air radio promotions and coordinated artist interviews with multiple media partners

Partnered with NCAA corporate sponsors Pontiac, SoBe Life Water, Pizza House and Michigan Education Savings Plan for successful on-site direction of audience promotions, giveaways, and hand raiser opportunities at Big Ten sporting events, with attendance ranging from 100 – 75,000 individuals

• Designed and authored press and promotional materials for Y-Mongo 5k Marathon and Love & Logic Seminar; acted as media conduit for event sponsors and YMCA Executive Board members• Raised over $10,000 in one day for The United Way as Team Captain for Chrysler's Ultimate Bake Sale• Wrote and edited YMCA program press releases, media alerts, staff newsletters and scripts