Lead the development and execution of comprehensive retail marketing strategies and merchandising plans for over 10,000 locations. Drive business growth through innovative merchandising, local activations, and aligning key product messages with client touchpoints across various mediums. Collaborate closely with cross-functional teams and stakeholders to ensure timely delivery of assets, efficient budget management, and execution of local office activations. Committed to enhancing the client experience, optimizing the retail presence, and expanding outreach to diverse communities, including introducing Spanish-language merchandising initiatives.

Developing and executing marketing strategy for Block Advisors, a division of H&R Block dedicated to helping Small Businesses thrive, while leading the organization's transition to Agile Marketing.Spearhead strategic initiatives to drive revenue growth, collaborating cross-functionally to implement transformative changes.Lead end-to-end execution of high-impact projects, managing complex stakeholder relationships and ensuring successful project outcomes.Leverage testing, personalization and analytical insights to inform data-driven strategies that consistently exceed goals.

Driving vision and strategy for H&R Block's banking and financial products. Working closely with product owners and digital venture strategists to bring innovative and exciting new products to market. Keeping product features client-centric and true to the mission to create sound financial products that improve their financial outlook.

Working with business partners to build omni-channel strategies in a highly competitive landscape. Partner with channel owners and brand strategists to increase agility, improve performance and fail fast. Ownership over financial products and self-prepared tax solutions to drive business results and show direct attribution to marketing investments.

In this role I oversee the social media integrated strategy. Working alongside our internal digital partners, and external agency partners, we've launched the "Get your Taxes Won" campaign with Jon Hamm. This campaign had multiple chapters, culminating in a SuperBowl commercial titled "Future", announcing the partnership with IBM Watson. Overseeing the content/creative and community management aspects, I work closely with my colleagues to ensure our content remains consistent within the entire overall marketing ecosystem of Block. Other responsibilities include crisis management with potential social intervention, developing strategy and launching in new channels like Instagram.

As part owner of this fast-paced startup, I led the identification of partnership opportunities and the development of growth strategy within a fast paced, start-up environment. I worked alongside online influencers to develop and implement partnerships to ultimately fuel high growth in top line revenue. From conception of product ideas based on brand analytics to high level development of the B2C platform to recommendations of go to market strategy, my role at Inked is to find influencers who are ready to monetize and walk them through to launch. I love meeting a largely diverse group of successful influencers and help bring their dreams of producing product on their own brand to a reality. Key projects included working with Oprah Winfrey Network (OWN) to launch Brene Brown's COURAGEworks.com, the ABeautifulmess.com shop and education site and the acquisition of Big Picture Classes. **Name Changed from Studio Calico to Inked April 2016** Listed as a Fastest Growing Company by Inc Magazine for 3 years in a row.

I opened this business to fulfill a need in the market for a beauty product retailer with safety standards and a fun shopping experience. I developed every aspect of it including the strategic business plan, online marketing strategy, operational execution, vendor relationships and accounting.

• Lead all aspects of marketing department, including website strategy, email marketing strategy, social media & partner relationships• Manage content for all social media outlets: Facebook, Twitter & LinkedIn

News America Marketing is a News Corporation subsidiary. As a leader in the Human Resources organization, I was responsible for the sales development program for all sales executives in North America. I developed highly interactive and engaging curriculum and lead training for newly promoted sales managers on all aspects of their job including consultative selling, presentations, effective communication, time management, interviewing and management. As a team member within the Human Resources Department I also assisted in other HR areas such as college recruiting.

• Developed and led bi-weekly sales and product training for team of 30 Sales Account Executives at each of the (5) corporately owned locations in the Eastern Region (NYC, Chicago, Atlanta, Hartford, Charlotte)• Managed team of 7 Senior Level Account Executives including #1 producer in New Horizons Worldwide Network & 4 President’s Club members• Trained Account Executives on prospecting, sales cycle development and learning solution implementation • Coached Senior Level Account Executives on successful pipeline management practices, using opportunity tracking in CRM and graphical displays