Samantha Sheridan work email
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Samantha has 25 years experience within the hotel and leisure industry. A multi disciplined commercial leader focussed on hotel openings and launching new and unique brands from their infancy stages. She has held positions in both operational and commercial roles within a number of disruptive brands at their conception stage and through expansion, including Locke and citizenM. Following her success in leading the commercial brand launch and growth of Locke Hotels, and working closely with the real estate and operations team, Samantha has now recently moved to The Dean Group to support the brand's rapid expansion worldwide. A proven specialist in openings, refurbishments and re-branding, she is experienced with a proven track record having delivered multiple openings throughout her career. Originally from Glasgow, Samantha has lived in London for 20 years and in her spare time is travelling, running, windsurfing or skiing.
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Chief Commercial OfficerDean GroupEast Molesey, Gb
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Chief Commercial Officer (Cco)The Dean Group Nov 2024 - PresentLeading the Commercial Team to develop and grow the brand worldwide. -
Group Commercial DirectorEdyn Aug 2016 - Sep 2024London, England, United KingdomSamantha was instrumental in the development and launch of Locke, edyn's lifestyle aparthotel brand. Taking the brand from concept stage to trading and subsequently she is now responsible for the brand's roll out across Europe. Since the first Locke opening, Samantha has led on the commercial opening strategy for each of the property openings across the UK and a key member of the senior leadership team in delivering on the company's aggressive expansion into key gateway European cities.Along with leading on property openings, Samantha supports the wider edyn group’s growth plans across the portfolio from acquisition stage to trading, working closely with the in-house development team forecasting trading data to assist with the investment case which is then submitted to edyn’s principal investment sponsor. Samantha also continues to lead the Locke Brand & Marketing Team, managing a team of individuals that she recruits in the various markets edyn operate in. -
Commercial DirectorLocke Hotels Jul 2016 - Aug 2024London, United KingdomSamantha joined Locke as Commercial Manager to launch the brand's first 168 key property in East London in October 2016. She leads on strategy across all key commercial elements: Revenue, Sales & Marketing, Communications and Brand Development. In addition to the delivery of traditional commercials she explores new tactics to deliver an immersive brand experience. Leman Locke made a strong entry to market and a subsequent second property was opened in Edinburgh in August 2018. With a third property in Manchester later that same year. The company was subsequently acquired by Brookfield Capital and Locke is now making its debut into Europe. -
Pre-Opening Sales Director (Contract)Living Rooms - The Hotel Alternative Mar 2015 - Jul 2015Notting HillIn the summer of 2015 Samantha worked exclusively on assisting the team in the opening of The Laslett, a 5 star townhouse hotel in Nottinghill as acting Director of Sales. The first hotel project in the Living Room collection. The new 51 bedrooms and suites, set across five Victorian grade 2 listed buildings, perfectly showcase the unique heritage of Nottinghill. An Inspired project full of local collaboration in art and design and with a story to tell, it allowed the experience of previous unique openings to be shared and activities executed within the immediate timeframe up to the launch. Sales and marketing activity focussed on building awareness within the right customer demographic..
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Uk Sales & Marketing ManagerCitizenm Hotels Jan 2009 - Dec 2014London, United Kingdomto invent a luxury contemporary hotel for the cost conscious traveler
****affordable luxury for the people****
Samantha was with citizen for 5 years and based in the UK. She was responsible for the Sales, Business Development, Marketing and successful launch of citizenM into this new market for the award wining and innovative brand who do things differently. Responsible for UK sales activity and marketing partnerships across multiple touch points to achieve strong brand awareness, rooms budgets, OCC, ARR and RevPAR. -
Group Sales ManagerYotel Jun 2008 - Sep 2009London, United KingdomPart of the core team of 13 at HQ during its conception period, responsible for overall sales at this capsule hotel company, locations: Heathrow, Gatwick and the opening sales plan and execution for Amsterdam Schiphol airportDelivering the group sales strategy and introduced new sales channels. Leading on pricing, new business and yield management to deliver budgets in occupancy and ADR. Supporting the development of the CRM system and Implementing new tracking reports to analyse trends. Delivering and training of SOPs in account management for the customer service agent and staff at site level and conducting weekly sales calls to sites. -
Head Of Group Sales (Contracted)Intertain Ltd 2009 - 2009 -
Uk Sales ManagerParamount Restaurants 2007 - 2008London, United Kingdom -
Area Sales & Events Manager - London CityNovus Leisure 2005 - 2007 -
Bars Manager/ Sales ExecutiveRadisson Sas Hotel Mar 2001 - Jul 2003Galway, County Galway, IrelandSupported the pre-opening and opening of 250 key Radisson SAS in Galway. Initially running the 600 capacity event bars responsible for operating the beverage events space, later to secure events sales. Samantha subsequently re-located to Glasgow, moving into the sales function to support the pre-opening and opening of 247 key Raddison SAS as their Sales Executive.
Samantha Sheridan Skills
Samantha Sheridan Education Details
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Computer Science
Frequently Asked Questions about Samantha Sheridan
What company does Samantha Sheridan work for?
Samantha Sheridan works for Dean Group
What is Samantha Sheridan's role at the current company?
Samantha Sheridan's current role is Chief Commercial Officer.
What is Samantha Sheridan's email address?
Samantha Sheridan's email address is ci****@****enm.com
What is Samantha Sheridan's direct phone number?
Samantha Sheridan's direct phone number is +4477470*****
What schools did Samantha Sheridan attend?
Samantha Sheridan attended Glasgow Caledonian University.
What are some of Samantha Sheridan's interests?
Samantha Sheridan has interest in Travelling, Triathlons, Art, Cycling, Music, Running, Windsurfing, Others And The World, Exploring Me.
What skills is Samantha Sheridan known for?
Samantha Sheridan has skills like Hotels, Sales, Event Management, Hospitality, Social Media, Business Development, Hospitality Management, Customer Service, Marketing Strategy, Tourism, Hospitality Industry, Event Planning.
Who are Samantha Sheridan's colleagues?
Samantha Sheridan's colleagues are Bryan&heather Rubenalt, Ashley Foxton, Oziel Chavarria, Amber Evans, Hayaa Yamunarasan, Vicky Fajardo, Bintou Mass.
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