• Led a team of nine community managers and social media specialists who are responsible for driving platform acquisition and campaign engagement• Cultivated and managed our influencer community, fostering strong relationships and engagement, acting as their primary contact• Managed and optimized our social media platforms, executing a content strategy that drove engagement and reflected our brand values • Managed and optimized our communication tools Customer.io and Sprout• Developed reports for internal stakeholders on a weekly, monthly, and quarterly basis• Established and implemented processes for scaleable solutions• Ensured that the influencer community aligns with our brand's expectations and ethos• Acted as the go-to person between sales, CSM, and marketing teams• Gathered feedback from the community, sharing insights with relevant teams to enhance our products and services• Stayed on top of platform improvements, changes to existing offerings, and new offerings in the social media space

• Created full-funnel paid media strategies for both the B2B and B2C lines of business• Developed, executed, monitored, optimized, and reported on paid campaigns• Managed, allocated, and supervised paid budgets• Managed campaign pacing and performance against benchmarks for clients• Set up proper systems and processes for the US marketing team• Developed, trained, coached, and motivated a team of associates, sales representatives, and customer success managers• Continually worked with the VP of Marketing to identify gaps in resources and reallocate based on internal and client needs• Collaborated with multiple internal, and international teams to ensure campaigns were properly executed• Stayed on top of platform improvements, changes to existing offerings, and new offerings in the social media space• Constructed data-driven decks that display performance and optimization/future planning considerations• Built and maintained strong relationships with vendors and reps

• Created full-funnel paid social strategies across multiple clients, including government and B2C accounts• Developed, executed, monitored, optimized, and reported on paid social campaigns• Managed, allocated and supervised paid social budgets• Managed campaign pacing and performance against benchmarks for clients• Set up proper systems and processes for the paid social team• Developed, trained, coached, and motivated a team of associates and analysts• Continually worked with the Group Director to identify gaps in resources and reallocate based on client needs• Collaborated with multiple internal teams and external teams to ensure campaigns are properly executed• Stayed on top of platform improvements, changes to existing offerings, and new offerings in the social media space• Constructed data-driven decks that display performance and optimization/future planning considerations• Built and maintained strong relationships with vendors and reps

• Created full-funnel paid social strategies across multiple clients, including government and B2C accounts• Developed, executed, monitored, optimized, and reported on paid social campaigns• Managed, allocated and supervised paid social budgets• Managed campaign pacing and performance against benchmarks for clients• Set up proper systems and processes for the paid social team• Developed, trained, coached, and motivated a team of associates and analysts• Continually worked with Director and Associate Director to identify gaps in resources and reallocate based on client needs• Collaborated with multiple internal teams and external teams to ensure campaigns are properly executed• Stayed on top of platform improvements, changes to existing offerings, and new offerings in the social media space• Constructed data-driven decks that display performance and optimization/future planning considerations• Built and maintained strong relationships with vendors and reps

• Led paid social media campaign strategies for 5 clients• Managed paid social media budgets of up to $1.5 million per month• Worked closely with account leads to identify key audiences and channels, market-specific value propositions, and key program messages, and to conduct account planning activities• Analyzed KPIs relative to the social media strategy and created clear actionable insights from available data• Stayed on top of best practices and trends in social media marketing and understood how to both build and convert a digital audience• Used paid and sponsored capabilities within social media platforms to boost and promote content to specifically identified target audiences as needed• Built and maintained strong relationships with vendors and reps

• Led organic and paid social media channel and campaign strategies for 6 clients and agency-owned channels, including Facebook, Instagram, Twitter, LinkedIn, etc.• Developed social media organic channel content calendars for Facebook, Instagram, LinkedIn, and Twitter.• Managed paid social media budgets for 6 clients, including Facebook Business Manager and LinkedIn Sponsored Content • Leveraged a variety of post types on social media to help support users through the buyer's journey• Developed and supported influencer relations programs• Reported on all social media efforts on a monthly and quarterly basis• Collaborated with team members on all client deliverables• Provided day-to-day management of client channels and maintained protocols related to community management and issue resolution. Developed responses to questions, comments, and issues, ensuring all responses use the appropriate brand voice and tone.• Worked with the project management team to track project costs to ensure deliverables are completed within budget and on-time• Served as an agency subject matter expert, resource, and thought leader on social media topics, including paid and organic social media best practices and trends

• Developed digital communications strategies for various health-related audiences and programs throughout Wisconsin• Managed an editorial calendar and publishing for 7 social media accounts, including Facebook, LinkedIn, Twitter and Instagram • Managed email marketing for programs and events using MailChimp• Designed and managed websites using best practices and keeping information up to date for six websites, using Wix.com and Wordpress• Supported specific communications for programs, events and learning and development opportunities• Created regular reports for website, social media and email analytics• Maintained fiscal responsibilities within programs in accordance with the annual budget

• Worked remotely with stakeholders to complete over 4,500 tasks for over 1,200 projects• Completed two SharePoint migration projects, which included migrating over 50 SharePoint sites and 2,000 pieces of content• Created detailed communication and project plans to ensure key audiences receive business-critical messages in regard to current projects, events, or changes impacting the entire business • Coordinated initiative messages for senior leadership for global distribution to ensure timely, accurate, and aligned communication• Implemented, trained, and managed the communications request tool, Workfront• Created analytics reports to inform senior management of trends• Managed a variety of communication tools (PoliteMail, Intranet site, Vision Critical, etc.) to ensure key messages reach appropriate audiences • Developed repeatable, scalable, and brand-compliant processes to ensure consistency

• Built and managed company social media profiles, calendar, and presence• Worked alongside the customer service team to moderate and respond to audience interactions on company social media channels• Created weekly and quarterly social media analytic reports to inform senior management of trends• Created monthly reports to improve customer satisfaction and responsiveness through social media• Created digital communication strategy plans for events and projects• Developed a social media advertising strategy to optimize click-through rates, impressions, etc. • Wrote special clips reports on high-profile topics to present to senior leadership• Created graphics for social media channels

• Assisted in creating a strategic marketing strategy for fundraising support economic development• Wrote, edited and produced various types of communications, including internal messages, brochures, news releases, web page content, advertisements, newsletters, etc.• Managed event planning and budgeting • Performed administrative duties

• Developed social media organic channel content calendars for the museum's social media accounts• Wrote content for e-newsletters, press releases and hand out materials• Assisted in event planning and execution• Created a visual exhibition tour for the Jay N Darling exhibition • Photographed and cataloged each item for the Jay N Darling and Ann Brunnier Glass exhibitions• Contributed to the publication of 3rd Edition of Jay N Darling Prints

• Developed social media organic channel content calendars for Facebook and Twitter accounts• Wrote, edited and produced communications for all digital channels, including press releases, blog posts and e-newsletters• Developed a comprehensive communications plan to increase and promote the Midwestix brand• Assisted owners with strategic or highly sensitive communications and kept appropriate leadership team members informed of potentially volatile or complex issues• Assisted in box office development and strategy• Assisted in event planning and execution