Samantha Silvas Email & Phone Number

Chek Lap Kok, Hk

Communications, public relations and social media lead in The Americas for the world-renowned Hong Kong-based premium airline.

New York, New York, Us

Directs high-impact PR programs with luxury travel and hospitality clients including Aman, Amanyara, Sea Island, Marine & Lawn Hotels & Resorts, The Allison Inn & Spa, Chatham Bars Inn and more. Leads day-to-day client communication, media relations strategy and implementation and overall PR program strategy and execution. Successfully executes PR programs to support the bottom line and goals of high-profile hotel openings and renovations, seasonal bookings, new activations and programming, thought leadership and C-suite communications, crisis communications, media trips and more.

New York, New York, Us

Directs PR programs with luxury travel and hospitality clients. Leads day-to-day client communication, media relations strategy and implementation and overall PR program strategy and execution. Successfully executes PR programs to support the bottom line and goals of high-profile hotel openings and renovations, seasonal bookings, new activations and programming, thought leadership and C-suite communications, crisis communications, media trips and more. Contributes to new business opportunities and develops quantifiable PR programs to ensure client success. Clients include luxury hotels and resorts.

New York, New York, Us

Spearheads PR programs with luxury travel and hospitality clients. Leads day-to-day client communication, media relations strategy and implementation and overall PR program strategy and execution. Successfully executes PR programs to support the bottom line and goals of high-profile hotel openings and renovations, seasonal bookings, new activations and programming, thought leadership and C-suite communications, crisis communications, media trips and more. Contributes to new business opportunities and develops quantifiable PR programs to ensure client success. Clients include luxury hotels and resorts, tourism boards, travel experiences and travel advisor groups.

New York, New York, Us

Spearheaded PR activations and media relations for hotels and resorts, tourism boards and travel productsEstablished and invested in cross channel agency relationshipsContributed and managed financial forecasting responsibilities for client portfolio Developed significant project SOWs and provide oversight on the development of estimates for projects assigned to junior staffersStayed current on the status of efforts with all internal agency departments and provided direction as needed Guided cross-functional teams and external agency partners in all phases of integrated campaign development, including innovation, ideation, consumer research and insights, and creative execution to ensure client marketing goals are metDrafted strategic POVs to address client problems/concernsDeveloped and monitor progress against AC/AE/SAE growth plansLed client and internal meetings Managed and participated in the execution of client presentations, including the contributions of other channel leads and leading development of client facing meeting decksDrafted and maintain client backgroundersUpdated team forecast on a monthly basis with any newly approved SOWs and estimatesStrategically directed accounts, including leading planning and meetingsApproved internal time sheets for AC/AE/SAEDeveloped client annual planning timelines and clearly communicated requirements and deadlines to client

Hong Kong, Hk

• Extensive experience in global media relations, corporate reputation management, internal and crisis communications experience, content creation and social media, budgeting and employee engagement • Media relations specialist – develops, writes and distributes compelling story angles, press releases, pitches with proven global high impact results in top traditional, social and broadcast publications including The New York Times, Fortune, Bloomberg Pursuits and more; Leads media trips to global destinations with proven results• Distills complex messaging into simplified language for internal and external communications for internal newsletters and memos, intranet updates and announcements, press releases and press kits, fat sheets, marketing materials, bylined articles, interview preparation and scripts, and more• Develops internal and external content for global campaigns and initiatives, new corporate website, company Twitter and other social platforms, and cross-functional groups• Website creator, editor and writer for group Sustainability blog (www.shangri-la-sustainability.com); Cascades stories to global stakeholders• Establishes and strengthens extensive global media and influencer relationships

Hong Kong, Hk

• Extensive experience in global media relations, corporate reputation management, internal and crisis communications experience, content creation and social media, budgeting and employee engagement • Media relations specialist – develops, writes and distributes compelling story angles, press releases, pitches with proven global high impact results in top traditional, social and broadcast publications including The New York Times, Fortune, Bloomberg Pursuits and more; Leads media trips to global destinations with proven results• Distills complex messaging into simplified language for internal and external communications for internal newsletters and memos, intranet updates and announcements, press releases and press kits, fat sheets, marketing materials, bylined articles, interview preparation and scripts, and more• Develops internal and external content for global campaigns and initiatives, new corporate website, company Twitter and other social platforms, and cross-functional groups• Website creator, editor and writer for group Sustainability blog (www.shangri-la-sustainability.com); Cascades stories to global stakeholders• Establishes and strengthens extensive global media and influencer relationships

Hong Kong, Hk

• Co-manager and content creator for group Twitter account @ShangriLaHotels• Created and implemented campaigns across earned and owned media • Site creator, editor and writer for group Sustainability blog (www.shangri-la-sustainability.com)• Distributed press releases to media in North and South America• Wrote bylined articles for management• Scheduled media stays, tours and meals at properties across the group

Hong Kong, Hk

• Co-manager and content creator for group Twitter account @ShangriLaHotels• Created and implements PR and social media campaigns across channels including media outreach,Twitter, Instagram, Facebook, Pinterest, LinkedIn and Google+• Site creator, editor and content creator for group Sustainability blog (www.shangri-la-sustainability.com)• Formatted and distributed press releases to media in North and South America

• Contributed in corporate public relations, corporate corporate strategy and event planning• Managed and wrote all company intranet content including articles, notices, recognition and more• Constructed media lists, pitch letters and project plans, pitched to media, and responded to inquiries• Generated over $300K in publicity value for the AMC Best Picture Showcase

- Post articles targeted for internal constituents on company intranet- Create media pitches and pitch to national media including major TV, print and blog outlets- Write and revise media releases- Lead and contribute in special projects, including a commemorative photo book for the AMC IPO event- Update company the fact sheet and reference sheets

Account Supervisor at PRLab at Boston University for consumer start-up, The 7 Sisters Project. The 7 Sisters Project aims to uplift young women ages 13-22 and create a positive environment for young women to share ideas and opinions. PRLab at Boston University is the nation's oldest student-run public relations agency that provides students with real experience for real clients in a professional agency atmosphere.- Oversaw all account executive work per client- Organized and distributed all projects and assignments, and made sure all projects were completed within the agreed upon deadlines- Created an atmosphere of trust and positive work ethic between the CEO and the public relations team- Facilitated all meetings between client contacts and public relations team- Participated in projects such as blog posts and social media posts- Generated new ideas and angles for existing projects and potential projects

New York, Ny, Us

- Worked in Consumer, Corporate, and Healthcare sectors- Provided assistance to existing projects including media lists, media tracking, client research, social media tracking, news release templates, and general office assistance- Participated in the implementation of Consumer projects Nespresso Project Upcycle - Assisted at Solerno liqueur tastings

Office position offered to three students on the Boston University Study Abroad Program in Sydney, Australia. Program assistants are expected to facilitate communication between students and staff and help with office and program events.- Assisted in day-to-day office operations such as filing and document organizing- Planned student trip to the Australia vs. Iraq FIFA 2014 Qualifier match, facilitated travel for 12 students to and from the event, and oversaw students at the event- Acted as communication link between students on the trip and staff throughout the time in Australia

Account Executive for Public Affairs client, the United States Coast Guard. The United States Coast Guard is a government entity that patrols and safeguards the shores of the United States and serves to protect all maritime and shoreline activity. PRLab at Boston University is the nation's oldest student-run public relations agency that provides students with real experience for real clients in a professional agency atmosphere.- Participated in USCG's main objective to create relationships between the organization and professional sports teams in the areas such as the Boston Celtics, Boston Bruins, New England Patriots, New England Revolution professional men's soccer team, and Boston Cannons professional men's lacrosse team- Created contact lists and relationship status reports per each team- Updated and redesigned the USCG's Statement of Support for each sports team- Created comprehensive team timelines and key deliverable lists for the USCG- Brainstormed event ideas and scheduled events at Boston Cannons and the New England Revolution games

MIT/Wellesley Upward Bound is a tutoring program for high school students that aims to improve reading, writing, mathematics, social and applied science, and testing skills.- Provided math help for high school students in order to improve test and homework scores- Assisted students in reading, writing and oral presentation initiatives- Helped with SAT prep and college application essays- Acted as an academic mentor and made personal connections with students and created a trusting atmosphere

Bachelor Of Science In Communication, Public Relations

Education record