Samantha Sinclair Email & Phone Number

Bellarine, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

I am an experienced B2B marketing consultant with cross-industry marketing experience and I help small/medium/large organisations establish a solid foundation that supports relevant and effective marketing. I work with a small team of experts in their field and together we can service your B2B marketing needs.

Hawthorn

We’re an integrated marketing agency specialising in Business-to-Business. We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes.We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, digital and social media services, content marketing, lead generation and nurturing – underpinned by… Show more We’re an integrated marketing agency specialising in Business-to-Business. We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes.We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’.We work with many blue-chip clients and partner with AMI each year to develop Australia’s most comprehensive B2B marketing research report (https://green-hat.com.au/thinking/b2b-marketing-research). Show less

Hawthorn, Victoria, Australia

Melbourne Area, Australia (Global Responsibility)

In my global role as Digital Marketing Manager my accountability included:- leading the global digital marketing strategy and execution for CSC's global infrastructure services (GIS) business to enhance brand presence, increase inbound traffic to the website, and support demand generation. This was achieved using social channels such as twitter, LinkedIn, Google+, YouTube and Pinterest- developing and executing the GIS social media strategy ensuring it was aligned to the GIS business… Show more In my global role as Digital Marketing Manager my accountability included:- leading the global digital marketing strategy and execution for CSC's global infrastructure services (GIS) business to enhance brand presence, increase inbound traffic to the website, and support demand generation. This was achieved using social channels such as twitter, LinkedIn, Google+, YouTube and Pinterest- developing and executing the GIS social media strategy ensuring it was aligned to the GIS business strategy- revamp and re-position the offerings on the GIS web zone by enhancing and developing digital content and in doing so doubling the traffic to the zone (in conjunction with supporting integrated campaigns).- used reporting tools such as google analytics, good data, and omniture to monitor/track success and engagement and shape future activities. Show less

Melbourne, Australia

• Strategic marketing planning of campaigns to support sales targets and improve quality of leads• Budget forecasting and management of spend across all marketing functions• Team management of eight staff including Digital, Social Media, Creative, Campaign and Event Managers as well as Account Based Marketing Managers nationally

Marketing strategy for target industry sectors, integrated campaign planning, execution and reportingUse Eloqua lead nurturing and marketing automation tool, target market profiling and content mappingSales education toolkits and 'masterclasses' in collaboration with product and service owners Marcomms advice and support for staff and senior management of the Melbourne campus (450 staff), including event management and execution, internal comms and brand… Show more Marketing strategy for target industry sectors, integrated campaign planning, execution and reportingUse Eloqua lead nurturing and marketing automation tool, target market profiling and content mappingSales education toolkits and 'masterclasses' in collaboration with product and service owners Marcomms advice and support for staff and senior management of the Melbourne campus (450 staff), including event management and execution, internal comms and brand management.AchievementsUnified Communications-as-a-Service integrated marketing campaign to drive awareness and lead generation. Managing our Gold Sponsorship at Cisco Live 2011 coordinating our booth, key messaging, sales representation, collateral, social media presence, lead qualification, generation and reporting - 570 contacts collated, 25 qualified leads passed to salesSuccessfully planned and executed the largest national thought leadership and corporate responsibility campaign launching a new technology solution 'Omnilocation', leveraging a charity event and gaining national TV exposure - the first time this had been achieved for our organisation in Australia. Lead generation outcome of $5m in revenueSuccessfully managed an integrated launch campaign for our Industrial Wireless solution to the mining sector across Australia, resulting in qualified pipeline opportunities and subsequent business of $500k (this service has since been recognised by CSC Global and rewarded the Chairman's Award for Excellence)Managed a successful marketing campaign to launch CSC's Natural Resources Centre of Excellence establishing them as thought leaders in the mining industry resulting in invitations to speak at industry events and forumsAppointed Chair of the Regional Staff Council (held for 3 years), establishing a committee, monthly newsletter, recruiting new team members and coordinating regular events to enhance staff engagement and morale. Commended in this role by the national CEO and HR management. Show less

ResponsibilitiesGlobal natural resources sector communications planning and execution incorporating account communicationsContent management and user training for customer-facing website used to educate and build awareness of contracted services and promote account team collaborationWriting, editing and publishing marketing and communications collateral for sales teams including fliers, brochures, advertisingClient and internal event managementSourcing, writing and editing… Show more ResponsibilitiesGlobal natural resources sector communications planning and execution incorporating account communicationsContent management and user training for customer-facing website used to educate and build awareness of contracted services and promote account team collaborationWriting, editing and publishing marketing and communications collateral for sales teams including fliers, brochures, advertisingClient and internal event managementSourcing, writing and editing stories of success for quarterly client newsletter and monthly internal global account team newslettersCollation and preparation of content for Global VP of Natural Resources to present at monthly global account team town halls, celebrating successes, educating on strategy, and 'rewards & recognition'.AchievementsSuccessfully executed the launch of a global brand for the 'Chemical, Energy & Natural Resources' industry vertical incorporating mission, brand elements, collateral design, rollout program and website refreshProactively supported the global CSC rebrand program by creating industry sector templates and providing staff education. Show less

ResponsibilitiesManaged service delivery and client expectations with strategic business improvement initiatives within IT and developed solutions within customer budget and timeframesCoordinated resources across Lines of Business to deliver solutions and maintain ongoing support to achieve contracted service levelsOversaw complex project management of service enhancements and changes to deliver to and exceed customer expectationsManaged new service transition and… Show more ResponsibilitiesManaged service delivery and client expectations with strategic business improvement initiatives within IT and developed solutions within customer budget and timeframesCoordinated resources across Lines of Business to deliver solutions and maintain ongoing support to achieve contracted service levelsOversaw complex project management of service enhancements and changes to deliver to and exceed customer expectationsManaged new service transition and deploymentCoordinated and managed technical staff during emergency problem resolution.AchievementsEfficiently managed the merger of two client business units into a single office location in Adelaide, combining the local IT services, network and infrastructure. This required a high level of resource coordination both local and remote, comprehensive project planning, negotiation, and strong relationship skills. Show less

Uk, Australia, Thailand, Sri Lanka

During this period of time before I immigrated to Australia, I held a number of contract roles for CSC UK, Fluor Daniel, Timor Aid Agency in Darwin, Lazy Days Holiday Resort in Thailand, and Coral Sea Scuba in Sri Lanka.Responsibilities & Achievements- Bid Administrator at CSC UK- Executive EA at Fluor Daniel- Aid coordinator in Darwin during Timor crisis- Manager of backpacker beach resort in Thailand - Hotel scuba diving guide in Sri Lanka

Responsibilities & AchievementsCoordinated collateral production; design, proof-reading, printing and distributionAssisted in production of press releases and PR campaignsManaged corporate hospitality events for each of the seven sales representatives nationallyProactively planned and conducted national market research of distribution outlets (insurance brokers), wrote and presented findings to Company Director, with the resulting report influencing changes in broker… Show more Responsibilities & AchievementsCoordinated collateral production; design, proof-reading, printing and distributionAssisted in production of press releases and PR campaignsManaged corporate hospitality events for each of the seven sales representatives nationallyProactively planned and conducted national market research of distribution outlets (insurance brokers), wrote and presented findings to Company Director, with the resulting report influencing changes in broker engagement models. Show less

Certificate Of Training, Design Thinking For Marketing, Completed

Certificate Iv, Colour & Design

Activities and Societies: Colour theory, design elements & principals Attended AMI Effective Marketing Plans from Strategy to Tactics.

Education record